Eva's Café, Question and Answer

Article: Creation of Useful Value Propositions

The article below is geared towards e-commerce specifically and perhaps doesn’t really fit our application needs, however I still found it useful (particularly in differentiating what a value proposition is and isn’t). While I might structure my value propositions much differently in the upcoming A3, there were perhaps some good points in terms of presentation with regard to clarity, brevity,  jargon/hype etc.?

Perhaps David & David might have some helpful tips to add on to this?



It occurred to me that there aren’t many resources here to help us understand the different facets of the assignments. Rather than each of us doing individual research that doesn’t enrich the community, how about we resource pool here?

Maybe we could have a new forum for sharing/pooling resources (+discussion) to help us better understand and complete the assignments? There’s a lot of conflicting “advice” on the internet regarding what makes a “good” or “bad” pitch/venture/value proposition; perhaps vetting, discussing and rating these as a group might be enlightening?

Eva's Café

Article: Building Compelling Value Proposition

I just stumbled upon an interesting article on Forbes.com about building a compelling value proposition. It has a chart about how to best position value propositions in relation to being blatant vs latent or aspirational vs critical. I thought it might be a useful consideration for our upcoming A3 Venture pitch assignment.