MFRE Friday Seminar: March 29, 2019 – Susan Dong, Manager, Brand Communications, A&W Food Services of Canada Inc.


MFRE Speaker Series

Speaker: Susan Dong, Manager, Brand Communications, A&W Food Services of Canada Inc.

Date & Time: Friday March 29, 2019 3:30pm

Venue: MCML 160


About the Speaker:

Susan Dong is a professional storyteller with over a decade of experience specializing in direct to consumer and B2C sales and marketing. As the Manager of Brand Communications at A&W Canada, Susan is responsible for developing and implementing industry-leading integrated marketing campaigns across multiple media platforms to build and reinforce A&W’s brand positioning and help drive product differentiation and guest loyalty. She started her professional career as a door-to-door salesperson and earned her Bachelors of Science in Communications Studies- Mass Media and Bachelors of Arts in World Arts and Cultures at UCLA. After completing several internships at one of Hollywood’s largest film and TV studios, Susan jumped back into direct sales before pursuing her MBA at UBC Sauder, specializing in Product and Service Management. Susan’s passion for stories worth sharing is reflected in her work today as a brand communications expert- she is committed to building brands that matter. When she is not thinking about burgers and brands, Susan can be found running by the beach, reading stories about food, experimenting in her own kitchen, and adapting to life as a “cat person”.

All are welcome!

Kind regards,


Shristee Rahman  MFRE
Educational Researcher
Land and Food Systems | Master of Food and Resource Economics
The University of British Columbia | Vancouver Campus
348A-2357 Main Mall | Vancouver British Columbia | V6T 1Z4 Canada

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