Travel is one of the most valuable things that a person can buy. While many have always had the urge to travel, it is more than fair to say that feats of technology like the internet and travel apps have heightened the increasing number of individuals who want to take to the skies to see the world. From dream Jordan vacations to white Christmases in New York, USA, there is a world of discovery and imagination out there just waiting to be captured. The introduction of technology into the travel industry is helping more and more eager travellers to be the ones to uncover it all. Travel technology is a relatively new concept, though the ideals have been around as long as technology itself. Wi-Fi connectivity and voice technology have helped companies connect with thousands of customers across the world.
In the past, the travel industry has relied on a few key technologies to keep it propelling forward. These few technologies include travel insurance and currency exchange. They still operate heavily in the travel industry today – they are even core technologies in the travel industry. The difference between then and now is that these traditional technologies are being utilised in alliance with new, transformative technologies, the biggest of them being the rise of digitalisation and the consequential development of social media as ‘#travelinspo.”
The very nature of social media is that it operates as a communication-based sharing network of platforms. For instance, Facebook is more written-focused, while Instagram and Snapchat are more visual-oriented. Regardless of the social media platform itself, there has been a rise in sharing about incredible locations (both hidden gems and renowned tourist destinations). This rise in sharing travel inspiration has inevitably led to a ripple effect of people becoming more interested in exploring the world and adding the destinations they see online to their own stories, pages, and news feeds.
Travel is all about wandering, exploring, and adventuring. At the heart of it all, people travel to see more of the world they come from. People have travelled as long as planes have existed, but the rise of social media technology means that there are more people than ever trying to give themselves a stronger sense of their place in the big, wide world. We crave beautiful things, and Earth is the biggest, most beautiful thing there is to discover and explore. All it takes is a passport and a plane ticket, and the rest becomes our history.
Thanks to the technology behind social media domination in this modern era, we are more focused on creating our own memories by scattering our presence around the globe. Travel today is one of the most exciting things that a person can do for themselves, and we are more driven to push ourselves and accomplish more thanks to the rise of the social media digital network. More than ever, this is a world worth travelling. More than ever, we are a species of individuals who are impassioned and driven to see it all. Thanks to travel technology like social media influence, we can.
Travel companies use various technologies to interact and engage with customers. In the past few years, travel and tourism companies have increased their dependency on Augmented and Virtual reality. The trend continues, and these technologies help companies to enhance the customers’ experience and even aid in content marketing. For example, airlines invest in VR technology to share visuals of the cabins to travelers in advance. This is done to increase ticket sales and ancillary services sales. Along with this, Artificial Intelligence (AI) has been helpful in the evolution of technologies and innovations in the tourism sector. AI has helped the industry in three major categories: ChatBots or TravelBots, Machine Learning, and Robots. Using AI has helped in cutting down on human intervention significantly. With automation, we can speed up processes, improve quality and performance, and decrease costs.
Concluding, we’d like to say that the advent of technology is changing the travel and tourism industry, but we’re not entirely dependent on technology in the travel and tourism sector. We have the liberty to make necessary modification whenever required.