Category Archives for Uncategorized

Final Marketing Post, Reflection, and Thoughts!

First off, wowwwwww…… Quick semester! Overall, I really did enjoy marketing with Tamar and really thought it was a much more engaging class then any other business course I’ve taken thus far. I enjoyed Tamar’s teaching style and the active … Continue reading

03. April 2013 by thomasmoult
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RE: Angus Thiele’s “I#WantAnR8 Too!!”

Reading Angus’s blog post titled “I#WantAnR8 Too!!” really got me thinking! Ok ok….. Maybe its just because I’m like any other guy and am completely consumed by thought of driving an Audi R8 and thats what made be read it, … Continue reading

31. March 2013 by thomasmoult
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Swag, Swag, Swag….. Swagger!

In response to Seth’s Marketing Blog Post: “Swagger” Is “Swagger” a real term now, or still a term most used in Urban Dictionary? Either way Seth Godin’s latest blog post, Swagger ,raises some great points on what it means to … Continue reading

29. March 2013 by thomasmoult
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Marketing Tactic: “Talk Less & Listen More”

In a recent article by David McLoughlin he states “to win at marketing;talk less and listen more”. When I first read the title I thought it to be counter-intuitive, but immediately realized my error after reading. Most of us are … Continue reading

18. March 2013 by thomasmoult
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“Labatt rolls out a Kokanee ad in the shape of a feature-length movie”….Brewskis!

Labatt has broken into a new segment of “content marketing” in Canada by releasing a full feature length film, The Movie Out Here, to  further advertise it’s Kokanee beer product. As Canadians we are used to seeing clever beers ads that … Continue reading

13. March 2013 by thomasmoult
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National Rifle Association (NRA) Unethical Marketing

Over the last week President Obama has instigated a battle with the NRA of America, due to his proposed “crackdown” on American gun control laws after the tragic Newton shooting. The NRA has always been pegged as an agressive marketer … Continue reading

21. January 2013 by thomasmoult
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“Productivity gap growing with U.S.”

In a recent article by Barrie McKenna of “theglobandmail.com” he address the ever increasing issue of the productivity gap that is growing between the U.S. and Canada. The article outlines through a recent study that was conducted by the “Institute … Continue reading

23. November 2011 by thomasmoult
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“Walmart, CSR reporting, and moral grey zones” Blog Post Review

In a recent buisness blog post by Chris MacDonald of canadianbusiness.com several interesting points about CSR, and what it really is are raised. Mr.MacDonald starts off by saying how he has recently read Walmart’s 2011 CSR report, and how even … Continue reading

22. November 2011 by thomasmoult
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In response to “Appeal to Authority”

This post is in response to Kevin Wong’s blog post titled the “Appeal to Authority”. Kevin Wong’s blog post titled “Appeal to Authority” is all about brand credibility, and how we as consumers seek to buy brands that we can … Continue reading

18. November 2011 by thomasmoult
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In reponse to “We’re all H.U.M.A.N”

This blog is in response to Kasra’s blog post titled “We’re all H.U.M.A.N”. Kasra’s blog post is a great commentary on a very innovative entrepreneurial idea for a new type of vending machine. H.U.M.A.N vending machines, developed by Sean Kelly, … Continue reading

17. November 2011 by thomasmoult
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