The Star-Ledger: After cuts, state tells UMDNJ: No ad blitz
A proposed $2.5 million marketing campaign to spruce up the image of the state’s scandal-plagued medical university was killed yesterday, after the governor’s office questioned the timing of an advertising blitz after extensive layoffs and program cuts at the troubled school.
The television and print campaign, which officials said was to begin sometime after Labor Day, was aimed at repairing the badly tarnished reputation of the University of Medicine and Dentistry of New Jersey — which has been the focus of a continuing federal criminal investigation into fraud, waste and financial abuses.
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