The Ledger: Capital city daily buys Florida State student newspaper
The Tallahassee Democrat, a Gannett-owned daily, has bought the student-run newspaper at Florida State University, one of the first moves by a major publisher into the college newspaper market, an analyst said Wednesday.
Veteran newspaper analyst John Morton of Silver Spring, Md., said the purchase represents the first of its kind in the industry.
“I’m not aware of other daily newspapers having done anything like this,” said Morton. “It’s expanding its grasp of the local print market.”
The acquisition shows the newspaper is trying to reach college-age students in a more effective way and profitable manner, Morton said.
The independently run FSView & Florida Flambeau will continue to be managed by students, but published by the Tallahassee Democrat. Jennifer Irwin, the student newspaper’s general manager, will add the title of publisher.
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