The Chronicle: Textbook Company Tries Putting Bonus Materials on iTunes
Textbook companies have long sought to breathe life into their books by using technology. First, they tried packaging CD-ROM’s full of multimedia extras with traditional textbooks. Students were less than enthusiastic, and most of the disks were never put into a computer. More recently, many textbooks companies started putting such bonus materials on Web sites. That hasn’t been a raving success either. “It’s tough to get students there, short of the instructor making some sort of requirement,” says Scott Criswell, product manager for online-distribution platforms at McGraw-Hill Higher Education.
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