For-Profit, For God

by E Wayne Ross on August 3, 2009

Inside Higher Ed: For-Profit, For God

“The Bible does not say money is the root of all evil,” says Gregory K. Hollifield, assistant professor and chair of the Department of Bible and Theology at Crichton College, in Tennessee. “What scripture says is love of money is the root of all evil.”

That’s an important distinction at Crichton, which is converting from nonprofit to for-profit status but with the intent of maintaining its Christian mission, even emphasizing it — certainly from a marketing standpoint.