Masking Revolution Subcomandante Marcos and the Contemporary Zapatista Movement examines the historical shift from a Cold War to a post-Cold War Latin America in order to explain how and why the Zapatista Movement in Mexico began as a utopian revolutionary campaign that strictly followed Ernesto “Che” Guevara’s foco theory and ended up as a symbolic war against injustice – an (inter)national campaign for “absolute democracy” that promoted an imagined community or utopia of the twenty-first century.  Within this framework, I dissect how Subcomandante Marcos’s revolutionary performances use words, fictional characters (heteronyms), and masks as tactics with practical utopian effects, always rooted in the land.