Author Archives: Jake Medeiros

Do you see in black and white?

“What does Red look like to you?”, and “Are you like a dog then?” are some of the many questions people suffering from colour blindness get once their genetic deficiency is uncovered. Not only are these questions woefully ignorant, but they are grossly exaggerated from the implications of the term “blindness”. This occurs since people normally attribute blindness as a condition in which an individual cannot see whatsoever, however in reality even individuals who are considered “blind” have some visual perception. In accord with this, colour-blind people are not absolutely blind to colour, with many simply having difficulty differentiating between shades of colours such as green or red. This is why colour-blindness is identified in the spectrum of Colour Vision Deficiency, or CVD for short.

Most people understand that we see things because of our eyes, but don’t actually understand how this happens, and as a result they also have difficulty understanding how CVD occurs, so a short description is provided here. In the eye, the retina is the component which receives incoming light and transmits the corresponding information to the brain resulting in colour perception. This is done by the approximately 6 million cone cells, which are categorized into the red, green, and blue types, and all individually respond to different wavelengths of light. Colour vision deficiency occurs when an individual’s eyes are unable to sense certain wavelengths of light under normal conditions due to some issue with their cone cells.

With this description, it is still difficult to visualize what it really means to be colour vision deficient, since you can’t simply switch off your cones to experience this, whereas you could close your eyes to simulate blindness. To put it simply, people with CVD, such as myself can’t see quite as wide a range of colours that a person with normal colour vision can (a great description of this can be found at this website). The outcome of this is mainly confusion for the CVD individual, with common interactions such as “Do my shoes and dress match?”, “Can you pass me the red backpack?”, or “The red line shows X, while the green line shows Y” leading to misunderstanding. Granted that such interactions can be quite humorous, the individual is often left feeling oblivious and naïve. So next time you meet someone who is colour-blind, just saying “Your eyes are pretty” will probably make their day.

Protect Yourself From Nonsense

Since the dawn of civilization, humans have considered protection to be a vital aspect of their lives. From hunter-gatherers trading berries for spears, to serfs selling their goods to a lord for his knights, protection from harm has always been something of value to us. In modern society, scientific advances lead to new threats to our safety and way of living, such as the atomic bomb or climate change. From this progress will always rise those who try to take advantage of others due to their lack of understanding, such as the extortion of taxes from illiterate farmers. An example of this is the wonderful Vybe Energy Pendant, which claims to “Protect you from what the eye cannot see”.

This pendant claims the following benefits (taken from the Protect Your Vybes website):

  1. We are surrounded by things like cell phones, laptops, television, electrical appliances, and so on. These devices emit Electromagnetic Radiation (EMF) which is a known human carcinogen and negatively effects our thoughts, memory, focus, and bodily functions.
  2. Energy Pendants eliminate EMF effects, giving you a protected mind, body, and soul.
  3. This is a 100% natural and Earth-made product.
  4. The benefits of the Energy Pendant have been known for hundreds of years and kept secret due to it’s complexity.
  5. There are multiple studies and tests that have been performed throughout the years that show that the Energy Pendants do much more than just protect you from EMF.

For those who are interested, I would recommend checking out the website and the associated video, both of which are a good laugh if you find this kind of stuff funny. I for one, do not. This company uses blatant pseudoscience to sell their product to a target audience clearly defined as those who are ignorant to rudimentary science. My main issue with this product isn’t that it exists, but rather that it claims to be “Backed by Scientific Evidence that proves the benefits of this product”. First off, experimental evidence can never prove something; it can only lend weight to the validity of a hypothesis. Second, the “scientific evidence” they cite is never explained.

“This photo shows shows the enhanced blood flow after wearing the pendant through thermal tests and photos.” Photo Credit

The images provided on the website just show useless values without any information to back why it is important or valid. For the target audience however, simply having these “scientific images” likely provides proof of the pendant’s function.

To be frank, there is so much wrong with this advertising that it would take an essay to point out all of it. The main point of this blog is to simply identify that much of this pseudoscience exists and is being used to exploit those who are not scientifically literate. This will unfortunately continue though, because “People fear what they cannot understand and what they cannot control.” -Andrew Smith. But hey, if you want to buy one they’re $35.

Jake Medeiros

Chemicals; The Root of All Evil

All over the media we see advertisements saying things like “chemical-free” or “all natural” when describing some product that they are marketing, and it is definitely working. I frequently have to remind my own mother that everything is made up of ‘chemicals’, and that anyone trying to sell you something that claims otherwise doesn’t know what they’re talking about. But then why does it work?

I believe it is because people automatically assign the word ‘chemicals’ another meaning, such as ‘poisonous’ or ‘toxic’, and as a result they don’t want anything to do with the stuff. As Dr. Mark Lorch, an academic chemist, mentions in an article by BBC defending chemistry “We use phrases like ‘it’s chock-full of chemicals’ to imply something is artificial or bad for you”. I can honestly say that I’ve been told this from my mother to get me to stop drinking Coca-Cola. This means that not only do people not understand what they are saying, but they use the association of ‘chemicals’ with ‘toxic substance’ to justify how they live their life! This comes up in other news articles like one I found about fast food packaging containing the dreaded ‘chemicals’.

The article uses numerical data and chemical jargon such as “fluorinated chemicals” (so specific) to scare its uninformed audience into thinking fast food packaging will hurt them. What do they have to gain from this? Is “chemicals are bad for you” going to be the next “You won’t believe these 17 crazy weight loss techniques!!”?

It’s not even bad enough that the click bait industry is preying upon uninformed audiences to terrify them into reading articles, but they have no shame in who they target. This article from a website called Grandparents.com is entitled “5 Scary Chemicals Lurking in Your Favourite Foods”. Seriously? How do they even know what my favourite foods are? And why are they lurking in the food like some monster? This title is written with the sole intention of scaring the audience into reading it, because it gets you thinking “what if I eat my favourite pasta and it has these scary chemicals hiding in it?”. My grandparents have enough trouble understanding how to get their tablets to work without throwing this pseudo-information at them.

To circumvent this, I believe that either some media authority (such as the Advertising Standards Authority) needs to increase their efforts to stamp out these blatant click bait scares utilizing chemophobia at their core, or people need to have a more rudimentary education concerning ‘chemicals’. From personal experience, I know that once I explained to my little brother that water is a chemical and how it forms the basis for life as we know it, he drank it up like crazy. Understanding is key. As Stephen Hawking said (or at least is credited with saying), “The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.”

Jake Medeiros