This year’s theme, “Getting It Right from the Start”, was celebrated by a Breastfeeding Celebration held simultaneously at Richmond Public Health, 8100 Granville Avenue and at the Birth Centre and NICU in Richmond Hospital on Oct 3 morning. At Richmond Public Health, moms, dads, grandmas and babies from 18 days of age and up, came together to celebrate and share their stories. The goal of all displays, games and fun was to promote, support and protect breastfeeding, with UBC SON students (June Chan & Kyle Lescisin) along with BCIT nursing students being instrumental in the planning and implementation of the event. At the hospital, 14 moms celebrated their babies’ arrival and breastfeeding their newborns with cake, prizes and gift bags. This year’s theme emphasized the need for good, ongoing support from partners, families and health care professionals to help women be successful when choosing to breastfeed their babies. In the coming months, Richmond Health Services will be working towards becoming the first community in Vancouver Coastal Health to earn the World Health Organization designation of being “Baby Friendly”. This is an important step that will consolidate excellent support for mothers’ as they work toward optimal feeding for their babies.