Formal Report Outline
Improving Awareness of Small Scale Animal Societies
I. Introduction
A. Introduction to Animal Welfare
B. Introduction to Small Scale Humane Societies
C. The Importance/Impact of such societies
D. The difference between small scale and large societies (SPCA)
E. The proposed issue at hand
F. Purpose of exploring solutions
G. Description of data sources
H. Scope of the report
II. Data Section
A. Current forms of advertisement used
B. The impact advertising has made on the charities
1. When advertising changes were made
2. Statistics of support increase or decrease relative to advertisement changes
C. Survey Data
1. How supporters came to learn about the organization
D. Research on cost-effective forms of advertisement that could potentially be implemented
E. Suggestions on how possible forms of advertisement should be implemented and predicted ramifications.
III. Conclusion
A. Summary of findings and implementations
B. Overall Recommendations
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