Marketing Canadian Universities (New issue of Critical Education)

Critical Education has just published its latest issue at

Marketing Canadian Universities: The Sociology of Institutions Perspective
Joe Corrigan, University of Alberta

This is a critical response to a Government of Canada study using the institutional-sociology notions of structuration, isomorphism and professionalization. The primary recommendation of three proposed in the DFAIT Study (2009) creates an international education marketing agency (IEMA) funded by the Government of Canada and international students who choose to study in Canada. This paper re-positions the primary recommendation of the DFAIT Study outside of the dominant narrative of global competition and into the sociology of institutions framework offered by DiMaggio and Powell. Using this alternative framework, major assumptions and the example of Country X from the original study are problematized. This will be of interest to critical educators, administrators and others who envision a direct international role for their institutions and Canadian universities in general.

Institutional Sociology; Educational Policy; Internationalization

Published by the Institute for Critical Education studies at University of British Columbia, Critical Education is an international peer-reviewed journal, which seeks manuscripts that critically examine contemporary education contexts and practices. Critical Education is interested in theoretical and empirical research as well as articles that advance educational practices that challenge the existing state of affairs in society, schools, and informal education. Read more about the journal’s editorial policies and how to submit a manuscript for consideration here.