Completed for my COMM 365 Market Research class. Spent about 3 days putting this together from research to design (in PowerPoint of all programs). While it isn’t perfect yet, I thought it would be neat to share! Here’s my two cents on the online dating industry.
On a crazy new hunt to find a new personal laptop, I have been roaming the tech forums. According Computex reports, the trend this year is a series of hybrid, multi-purpose Windows 8 laptops that boast of their light weight, long battery life, and high processing power. I personally believe that, with the rise of Windows 8, the trend for computers in the future will move towards not just touch screen now, but towards “All-In-One” – screens not restricted to phone/tablet/laptop that allow multiple inputs (fingers, palms, pens) by multiple users at a time, allowing more use for the laptop. The new Microsoft Office was an upgrade long overdue, and it will be the perfect finishing touch.
1. ASUS Taichi
I first saw this laptop on Tech2’s post. After some intense Googling, I came across Engadget’s photos and reviews of the beast.
2. Samsung Series 5 and 7 Hybrid PC
I have personally never been a fan of any Korean electronic product for their constant poor quality and short life span, but I’m trying to be hopeful about this hybrid PC for its pen integration. Crossing my fingers that it will not be laggy. This is supposed to be a Transformer-style tablet PC with a S-Pen (yes, like the ones from Galaxy Note).
So this doesn’t officially count as a tablet PC, but its amazing specs and functionality have rendered it onto my consideration list. The difference with this compared to other tablets, regardless of Android or iOS, is that besides Windows RTS, it will also offer Windows 8 Pro, which means that it should have capabilities comparable to a laptop. With a quad core and up to 128GB of internal storage, it should be an extremely amazing student companion device. It is set to release October 26, 2012.
What astounds me is ASUS’s ability to dual boot Android and Windows 8 on a tablet. Surprisingly, this device is neither laptop nor tablet; it is a giant 18.4 inch desktop.
A beautiful, sexy and sleek laptop that duals as a tablet! Good thing they offer it in 13.3 inch models, as tablets are usually 10-some-odd inches. Not many specs have been released about this laptop yet, but it looks very promising. However, as ultrabooks as this usually use SSD, I am gauging prices to be expensive even for 128 GB. Still better than 32GB on a tablet though!
That’s it for now. I’m sure there will be more as the time goes on, but I am very excited to see how this trend progresses. Perhaps I’ll make an update entry!
“Even in media, sometimes an old idea is worth revisiting. Budweiser’s latest campaign in Brazil is actually a collection of old ideas. Securing a high profile musician to front a campaign has been a standard advertising tool for many years, but when the combination fits, it works perfectly.” – Cream Global
Before I was even born in the early 90’s, vinyl records had disappeared from mainstream music. With our generation came the rise of car radios, CD walkmans, mp3 music players, iPods, iTouches, and eventually even smartphones.
Beer, as we all know and love, is the go-to drink for TV, sports, and the “occasional” game of beer pong. Budweiser, the Anheuser-Busch InBev brand, had a major challenge at hand. Their solution?
Budweiser made some music fusion in Brazil by promoting modern club music sensation Will.i.am through a hipster retro music format. They made a print ad that could be inserted into magazines as well as on a vinyl record player! The first use of such disposable vinyl records was actually in 1930, so it is nothing new… but the way that Budweiser used this technique added to the song’s exclusivity, helping both the singer debut his new song “Great Times” as well as helping the magazine sell out. Of course, Bud’s name also gained massive popularity during that time. Alternate versions of the ad were made into rudimentary speakers that you could plug smartphones into, as well as a scannable QR code for exclusive online access.
What a smart way to mash together something old and something new.
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Hi Blog, it’s been a while. I hope to update you more often now.
“I remember Lego sets back in the day. There was a time when they did not come with a manual. ” – Eric Gales
Windows has been my technological companion from humongous gray blocks to paper thin laptops. I joined the Windows Campus Rep Program in November 2011, and was sent out to Toronto for training at Microsoft Headquarters with the other UBC Campus Reps. You can find me sitting cheerfully at the PC section (yes, it’s there and it coexists peacefully next to the Macs) in the UBC Bookstore.
On April 3rd, I was lucky enough to be a part of the Microsoft Round Table Discussion with Microsoft Canada President, Eric Gales, and Associate Dean Murali Chandrashekaran from the Sauder School of Business at UBC. Eric was such a pleasure to listen to, and even more engaging to talk to. The event was even published on the front page of the Business Section in the Vancouver Sun!
In the discussion, the three topics of discussion were:
• What students need to be doing to set themselves up for success in the workforce
• Why students need to be more risk-tolerant and curious in order to establish and build career success
• How students can leverage technology to be more innovative, efficient and productive than the competition
I found that the main takeaways from the discussion, however, were of a slightly different focus. If I could summarize the talk in a nutshell, I would say the three main points were rather:
• What is innovation?
• What are entrepreneurs?
• How can students find innovation and help society?
What is innovation?
What is innovation? Innovation isn’t all about “designing that new break-through product” or “making the next, crazy do-all portable device.” Eric defines innovation as: “Doing something in a new way.” Continuing on this concept, Social Innovation BC defines it in their discussion paper about social entrepeneurship as “seeing things differently and imagining that which could be. It is about asking questions of ourselves and our institutions and wondering whether we can do better.”
Innovation is looking at a mug and seeing a coathanger. Innovation is making things larger than life. Innovation is making reality into illusion. Innovation is figuring out how two things can fit hand in hand.
What are entrepreneurs?
Entrepreneurs are people who convert ideas into action. They see through risk and put weight into rewards. They know their views, but do not hold a heavy bias so that they can openly disagree with themselves if they see fit. They are business leaders that attract ideas. And most importantly, they are not alone. Innovation is all about a cumulative; language exists for a reason, and that is for humanity to record, communicate, share and combine these ideas into a collective pool of information, and entrepreneurs think of ways to mold something out of them.
Business leaders: idea attraction: how to capture, cultivate and action: capture system? come from people closest to action
How can students find innovation and help society?
The problem in Canada, specifically, was identified in the discussion to be a large productivity gap and slower rates of adoption in technology in Canada. The reasons mentioned were perhaps the lack of competition, having all the tools for execution but not actually executing, an ineffective capture system for innovative ideas… the list goes on. To foster an innovative environment, we can start from university. We don’t really have issues with generating ideas, but more of what to do once you have one.
As an aspiring entrepreneur, the discussion really inspired me to stop being afraid of taking that first step or of making mistakes, because the biggest difference between people who dream big and people who breathe life into their big dreams is action. Eric commented that it is a “dog eat dog world,” but that should not be discouraging as long as you come into the world prepared. Be prepared to believe that there is a better way, as he put it. Be prepared to be wrong, but have the inner confidence to challenge yourself. Be prepared to invest your thoughts in the benefits for motivation, instead of fearing the risks.
We’re young, and it’s a good time to make mistakes. Bill Gates one said, “At Microsoft there are lots of brilliant ideas but the image is that they all come from the top — I’m afraid that’s not quite right.” There will be many people with more years (and experience) than you, but you have the advantage of coming from the source, closest to action. I am discovering so many wonderful opportunities in Sauder alone in terms of clubs, events, workshops and courses, and from what I hear, there will be an additional project-based course in development. Your university is one of the biggest foster homes for innovation, so make use of what’s available to you. It’s time for us to take charge, take risks, and take a chance.
“Tubifi (Tübe-ê-fy) verb. To democratize the creation of world-class video at a 1/10th of the price and a fraction of the time.”
Launched just 4 days ago, Tubifi has been a primary topic of discussion amongst various tech and social media blogs. So what is Tubifi, exactly, what do they do, and how does it work?
Tubifi, developed by John Belchers, Harbaldeep Singh, and Micha Barnum, is essentially a powerful online tool to create high quality video ads. They position themselves as the prime inexpensive solution, targeting small and medium-sized businesses with tight budgets (basically with limited money, time, and talent).
What they do is offer a database filled with stock audio and visual materials as well as media directly downloadable from content providers. The website can also monitor the video performance (even by the second) as well as the number of times the link is shared through social media. Tubifi stresses that social media and mobile technology are booming and can end up sucking dry the promotional budget. Thus, Tubifi’s USP is simply that it’s insanely inexpensive and fast.
The following video was created through Tubifi for Alpha Five, an app development and security business for the web and mobile devices in the software industry.
“World-class advertising comes at a price. A very low one.”
Tubifi estimates the costs of traditional advertisement to be nearly $300,000 over the span of however long it would take to shoot at the various locations and create CGI. By using its online tools, Alpha Five was able to produce this at $15,000 within 3 days. They are able to do this because Tubifi minimizes production costs with pre-existing footage.
I’ll definitely be keeping a lookout for firms using this innovative online tool for future advertising!
A world with no Facebook? A world with no Youtube? A world… with no internet?
We already know about censorship in China and North Korea. According to most recent updates, the Egyptian government apparently has cut off all internet in response to the public protesting. (Try it out here: http://www.sis.gov.eg/) How did they do it? In essence, by forcing the nation’s service providers.
It started with Twitter, then Facebook, and eventually the entire internet. They even blocked all text messaging services.
Protests are increasingly getting violent; a curfew was disobeyed, leading to reported deaths (unconfirmed). Molotov’s were thrown, and teargas thrown back. The world is tense in anticipation of Egypt’s new government. Live updates here.
Our lives today are so much dependent on the convenience of the internet – we wake up, check our e-mails, read some news feeds, go to work/school, type up some more documents, waste time on Youtube, update our Facebook status, and repeat. All joking aside, can you even imagine a powerful nation such as the United States cutting off all their internet?
“There’s no way that will happen.” I can already hear the mocking voices of cynics. Such a metaphorical button may, in fact, be in existence. There has been abill proposed in the US, the “Protecting Cyberspace as a National Asset Act,” last year that has been brought back again this year.
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For future reference, FOTP: Fresh off The Press