As I said in my previous post, bringing practice to theory is empowering and facilitates the learning process. Even if we won’t implement our recommendations to the marketing plan of Whole Foods Market, diving through research in their marketing strategy and trying to apply the tools learnt in class to a real concrete case was very interesting. Having a true interest in organic foods made it of course easier as well as an overall enjoyable academic experience.

From now on, all I learned in COMM 296 will probably take 3 different shapes: there will be first of all the Continue reading →