COMM 101 – 16/10/2012 – In the Backstage of the Vintage Clothing Strategy

Of course I like being well dressed and I acknowledge the importance of appearance as a first step in every conversation or relationship. I’m not blaming fashion neither since I understand the human need for belonging and, after all, isn’t it natural (if not honorable) to copy the things we like including clothing styles? However, I’m not that kind of guy who would spend hundreds of dollars for a specific brand and you will never hear me encouraging the versatility of fashions changing from one day to another under the manipulative hands of greedy businesses. Considering fashion, I also have troubles understanding the whys and wherefores of the Vintage Clothing Strategy… How can one accept to pay more for “brand new” washed-out jeans with holes? Is this ethically viable?

Originally, it appears that vintage clothing only implied Continue reading

COMM 101 – 20/09/2012 – Crisis: are Business Schools to Blame?

While wondering to what extent aiming at profit maximization is ethically viable; I read a blog post by the former dean of the Yale School of Management Joel M. Podolny highlighting the Business Schools’ responsibility in the 2008 crisis: “Are Business Schools to Blame?” (March 30, 2009 – Harvard Business Review). Joel Podolny identifies 3 main reasons explaining the burden put on MBAs:

Firstly, leadership is taught as a soft, big picture oriented course contrasting with the details on which hard, quantitative courses focus. Such dysfunctional divide between the challenges of management and leadership under-considers values and ethics. Secondly, the fact that MBA degrees compete with one another in terms of graduates’ salaries increases doesn’t foster that a MBA is before all a professional degree requiring responsibility and accountability. Finally, Business Schools emphasize the success of their former graduates but don’t accept responsibility for the harm they do.

How will Business Schools demonstrate a greater affinity with society’s interests? This question needs to be answered for trust to revive between people and Business Schools.

At Sauder and elsewhere I see changes. Building-up on my previous blog post introducing Social Business, I notice for instance sprouting and Continue reading

COMM 101 – 13/09/2012 – Reconciling 2 Nobel Prizes with 1 Yoghurt… that’s a good Pri[z]e!

I was asked today to think about the social responsibility of business. Here are a few thoughts…

The social responsibility of business is to increase its profits“, writes the Nobel Prize in Economics Milton Friedman. “Money can remain the means of business but not its end”, claims on the contrary the Nobel Peace Prize and creator of microcredits Muhammad Yunus. Business, to me, is meant to improve the people’s lives and have an impact towards a better world. I might be French, dear Milton, but I’m not “speaking prose” here… and unlike Molière’s Bourgeois Gentilhomme, I’m not 70 and still study Business Fundamentals so please leave me my hopes to re-define a little bit with modesty on Yunus’ line what Business is… with a yoghurt. 🙂

I attended one month ago a conference by Emmanuel Faber, executive vice-president of Danone. Here is the story he told us about: in March 2006, Danone and Grameen, the worldwide known multinational company on the one hand and the people’s bank created by Yunus on the other hand; worked together to create Continue reading