COMM 101 – 16/10/2012 – In the Backstage of the Vintage Clothing Strategy

Of course I like being well dressed and I acknowledge the importance of appearance as a first step in every conversation or relationship. I’m not blaming fashion neither since I understand the human need for belonging and, after all, isn’t it natural (if not honorable) to copy the things we like including clothing styles? However, I’m not that kind of guy who would spend hundreds of dollars for a specific brand and you will never hear me encouraging the versatility of fashions changing from one day to another under the manipulative hands of greedy businesses. Considering fashion, I also have troubles understanding the whys and wherefores of the Vintage Clothing Strategy… How can one accept to pay more for “brand new” washed-out jeans with holes? Is this ethically viable?

Originally, it appears that vintage clothing only implied Continue reading