Tag Archives: COMM 296

COMM 296 – 30/03/2013 – Reflective Post on the Marketing Plan Assignment

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As I said in my previous post, bringing practice to theory is empowering and facilitates the learning process. Even if we won’t implement our recommendations to the marketing plan of Whole Foods Market, diving through research in their marketing strategy and trying to apply the tools learnt in class to a real concrete case was very interesting. Having a true interest in organic foods made it of course easier as well as an overall enjoyable academic experience.

From now on, all I learned in COMM 296 will probably take 3 different shapes: there will be first of all the Continue reading →

COMM 296 – 26/03/2013 – My experience of “PUSH vs. PULL”

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While learning; it is often more efficient to bring practice to theory. When these two elements are finally combined in harmony, one experiences a feeling of empowerment. 🙂 When we addressed in class the distinction between PUSH and PULL in promotional strategies; theory joined practice for me…  I’m now happy to share with you my experience of “PUSH vs. PULL”.

I have been a member of the French scout association Les Scouts et Guides de France since the age of 8 and I shall acknowledge the contribution of scouting in my childhood: I learned a lot and gained a lot of confidence. I have also tried to give back by becoming a scout leader and organizing nationally and internationally scout fora for young adults on the topics of Citizenship, Youth Participation to decision-making and Project Management. The 1st Inter-Regional Agora in April 2012 was one of them. It gathered in Switzerland during 5 days 43 participants from 26 countries.

Our target segment were Continue reading →

COMM 296 – 06/02/2013 – Blog Response to Iris Zhou: Jours après Lunes

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Since I addressed in my first post the ethical issue of marketing to children, I would like to continue on the same topic by responding to Iris Zhou’s post on Jours après Lunes’ unethical marketing approach. I would like to dive deeper in the analysis of this issue and remind first of all ourselves that “Jours après Lunes” is a lingerie line for young girls.

Iris mentions the fact that these ads featuring young girls in provocative and inviting poses may very much disturb and frighten the public. She also mentions, in a graver way, the Continue reading →

COMM 296 – 18/01/2013 – Ethics, Marketing and the Issue of Advertising to Children

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I study at the Sauder School of Business this year but I’ll graduate in Arts. The fact of the matter is that I’ve always had an interest for Business but I’ve also always been scared of having to take unethical decisions for the sake of profit maximization. This year, as an exchange student, I decided to broaden my views and challenge my bias. I have to admit that “Ethics” seem to be an educational priority in the syllabuses of Sauder: the issue exists, the issue is identified; … and some people try to solve it at its deeper roots; that is to say the Business Schools.

Every commerce student caring about Continue reading →