COMM 296 – 18/01/2013 – Ethics, Marketing and the Issue of Advertising to Children

I study at the Sauder School of Business this year but I’ll graduate in Arts. The fact of the matter is that I’ve always had an interest for Business but I’ve also always been scared of having to take unethical decisions for the sake of profit maximization. This year, as an exchange student, I decided to broaden my views and challenge my bias. I have to admit that “Ethics” seem to be an educational priority in the syllabuses of Sauder: the issue exists, the issue is identified; … and some people try to solve it at its deeper roots; that is to say the Business Schools.

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