Tag Archives: ethical marketing

COMM 296 – 09/03/2013 – Blog Response to Daniel Brum on Gamification

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On the blog of the Canadian Marketing Association, Daniel Brum addressed on March 6th the development and benefits of Gamification as a tool for marketers wishing to reinforce the relationship between customers and brands.

Gamification as such has been around for a long time but the more recent development of smartphones and social media represents an opportunity for extension and gives to gamification a new potential. It involves interaction and participation as well as gaming mechanics, motivation and feedbacks. Typical gaming mechanics include Continue reading →

COMM 296 – 06/02/2013 – Blog Response to Iris Zhou: Jours après Lunes

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Since I addressed in my first post the ethical issue of marketing to children, I would like to continue on the same topic by responding to Iris Zhou’s post on Jours après Lunes’ unethical marketing approach. I would like to dive deeper in the analysis of this issue and remind first of all ourselves that “Jours après Lunes” is a lingerie line for young girls.

Iris mentions the fact that these ads featuring young girls in provocative and inviting poses may very much disturb and frighten the public. She also mentions, in a graver way, the Continue reading →

COMM 296 – 18/01/2013 – Ethics, Marketing and the Issue of Advertising to Children

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I study at the Sauder School of Business this year but I’ll graduate in Arts. The fact of the matter is that I’ve always had an interest for Business but I’ve also always been scared of having to take unethical decisions for the sake of profit maximization. This year, as an exchange student, I decided to broaden my views and challenge my bias. I have to admit that “Ethics” seem to be an educational priority in the syllabuses of Sauder: the issue exists, the issue is identified; … and some people try to solve it at its deeper roots; that is to say the Business Schools.

Every commerce student caring about Continue reading →