On the blog of the Canadian Marketing Association, Daniel Brum addressed on March 6th the development and benefits of Gamification as a tool for marketers wishing to reinforce the relationship between customers and brands.

Gamification as such has been around for a long time but the more recent development of smartphones and social media represents an opportunity for extension and gives to gamification a new potential. It involves interaction and participation as well as gaming mechanics, motivation and feedbacks. Typical gaming mechanics include Continue reading →