Tag Archives: consumer behavior

COMM 296 – 09/03/2013 – Blog Response to Daniel Brum on Gamification

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On the blog of the Canadian Marketing Association, Daniel Brum addressed on March 6th the development and benefits of Gamification as a tool for marketers wishing to reinforce the relationship between customers and brands.

Gamification as such has been around for a long time but the more recent development of smartphones and social media represents an opportunity for extension and gives to gamification a new potential. It involves interaction and participation as well as gaming mechanics, motivation and feedbacks. Typical gaming mechanics include Continue reading →

COMM 296 – 23/02/2013 – “Musical Potties”

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Let me have fun today by introducing to you the amazing “Musical Potties”… 🙂 Personal Fest is a notorious music festival happening every year in Buenos Aires, Argentina since 2004. It is a great success and it gathers tens of thousands of people every year. It is organized by the mobile phone company Personal. Everyone has a wonderful time during the entire festival except when they have to go to… the bathroom. The organizers of Personal Fest understood this sad and universal reality of festivals. Here is a 2 minutes long video showing you how they solved this issue:

Amazing isn’t it? There are costs involved of course but what I really like in this entire enterprise is their will to reach “perfection”; to Continue reading →

COMM 296 – 06/02/2013 – Blog Response to Iris Zhou: Jours après Lunes

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Since I addressed in my first post the ethical issue of marketing to children, I would like to continue on the same topic by responding to Iris Zhou’s post on Jours après Lunes’ unethical marketing approach. I would like to dive deeper in the analysis of this issue and remind first of all ourselves that “Jours après Lunes” is a lingerie line for young girls.

Iris mentions the fact that these ads featuring young girls in provocative and inviting poses may very much disturb and frighten the public. She also mentions, in a graver way, the Continue reading →