COMM 296 – 26/03/2013 – My experience of “PUSH vs. PULL”

While learning; it is often more efficient to bring practice to theory. When these two elements are finally combined in harmony, one experiences a feeling of empowerment. 🙂 When we addressed in class the distinction between PUSH and PULL in promotional strategies; theory joined practice for me…  I’m now happy to share with you my experience of “PUSH vs. PULL”.

I have been a member of the French scout association Les Scouts et Guides de France since the age of 8 and I shall acknowledge the contribution of scouting in my childhood: I learned a lot and gained a lot of confidence. I have also tried to give back by becoming a scout leader and organizing nationally and internationally scout fora for young adults on the topics of Citizenship, Youth Participation to decision-making and Project Management. The 1st Inter-Regional Agora in April 2012 was one of them. It gathered in Switzerland during 5 days 43 participants from 26 countries.

Our target segment were Continue reading