Digital Video
Video is not a new media form, but its use as a standard media type used in non-media companies is expanding rapidly. Technology trends in digital photography, consumer electronics, the web, social software, unified communications, digital and Internet-based television and mobile computing are all reaching critical tipping points that bring video into the mainstream. Over the next three years Gartner believes that video will become a commonplace content type and interaction model for most users, and by 2013, more than 25 percent of the content that workers see in a day will be dominated by pictures, video or audio.
Source: Gartner
Posted in: Emerging Markets Poll
David William Price 7:17 am on September 8, 2011 Permalink | Log in to Reply
Video is expensive to do well. I find myself in the cynical camp on this one as well. Bad video, bad blogs… what’s the point of generating so much “content” with such poor values in organization, communication and production? I suppose I hate to focus on a medium without first having in place the skills to develop useful and usable content.
Everton Walker 7:40 pm on September 12, 2011 Permalink | Log in to Reply
I too believe that videos are on the verge of taking off. After all, seeing is believing and we tend to retain what we have seen better than what we have merely heard.