The edufire.com elevator pitch didn’t i…
The edufire.com elevator pitch didn’t include a clear pain point but did purport to have “built the open market place for live video learning.” Sites like YouTube, Vimeo and Teachertube offer similar services but there is no built in method to control and monetize content views. Perhaps, this is what edufire.com is attempting.
If so, the biggest obstacle will be competition from accredited tertiary institutions that offer bona fide experts and recognized accreditation upon course completion. Competition would also come from professional development and accreditation programs organized by the professional community in which the client operates.
I would expect, therefore, that edufire.com would focus on three tangential markets: informal business-related training (e.g., ‘how to start a successful business’), hobby/leisure activities (e.g., oil painting, scrapbooking, photography techniques), and extra tutoring for students (e.g., calculus, accounting) already enrolled in tertiary education.
Posted in: Week 03: Analyst Bootcamp
Jim 6:36 pm on September 22, 2011 Permalink | Log in to Reply
Sorry if it seems short – I tried to keep it to about 100 words as the assignment indicated… which was not easy. I guess I might be able to express other ideas in my comments to others’ critiques.
mcquaid 4:28 am on September 23, 2011 Permalink | Log in to Reply
I thought it was 200. That being said, I think you got your point across even with the challenging extra level of succinctness. It’s kind of like these elevator pitches, or Gladwell’s book, Blink. We can often make our opinions instinctively on people, situations, and problems within the blink of an eye. I had my opinion of this chap the second he turned his head and said the first word.
Jim 2:20 pm on September 23, 2011 Permalink | Log in to Reply
You are correct at 200 words. I must have been in some parallel universe when I did that… 😉 I’m going back to add a bit more then…
I know what you mean about him turning his head. I immediately asked myself, “what was he just looking at and why is he almost laughing?” His delivery is quite smooth, which is not a problem for me, but that smile at the beginning colours the rest of it and casts a slight condescending shadow over the whole pitch…
andrea 10:35 am on September 24, 2011 Permalink | Log in to Reply
Hi Jim,
You raise an interesting point when you said “the biggest obstacle will be competition from accredited tertiary institutions that offer bona fide experts and recognized accreditation upon course completion.” I’d be curious to know how they check the credentials of their teachers. I also wasn’t clear on what level of education they’re focused on (K-12, higher ed, continuing ed) and also whether or not the primary product is “extra” tutoring for students already studying the subject.
Thanks for an interesting post!
Andrea
khenry 7:27 pm on September 24, 2011 Permalink | Log in to Reply
Hi Jim,
Great point on competition from accredited bodies. This is information I would definitely like to see addressed in a pitch.
Kerry-Ann
schiong 10:51 am on September 25, 2011 Permalink | Log in to Reply
hi,
I think what they are offering is just the infrastructure and payment system…something like AppStore on internet.
I visit their website and there was no “spark”.
I speculate that the online educators would earn through “subscription/enrollment”.
I noticed that there are several teachers offering the same courses/topics… and some have ratings.
Allie 9:08 pm on September 25, 2011 Permalink | Log in to Reply
Really great and well written review, and like you, I was also left wondering who the learners would be and what they would be learning? My *impression,* like yours, is that it’s about the lifelong learning trend. It would be a good place for, say, a sewing instructor to teach techniques to interested students.
I like how you really show how they give a sense of who their competitors are – and concomitantly, what exactly it is that they are offering.