OpenRRU
An intrapreneurial venture to take Royal Roads University into open education:
[youtube]http://youtu.be/1avzWv3_JDw[/youtube]
Posted in: Pitch Pool-
David Vogt
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ETEC 522 – September 2012
Ventures in Learning Technology
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frank 2:46 am on September 20, 2012 Permalink | Log in to Reply
Yes, I would invest in this venture.
Though the presenter doesn’t spell it out, it seems to me that the she is concerned that as a young, small, and applied post-secondary institution, RRU is at risk of losing out to bigger and better placed institutions.
Her case, that RRU join the Open courseware movement is a compelling one.
Doing so allows RRU to partner up with some of its competitors and/or leverage the greater Open Courseware community to become more competitive. It allows RRU to showcase itself online, which will help its cause with both Learner and Faculty Recruitment. These can in turn help it showcase its commitment to teaching excellence and develop a stronger reputation.
The presenter addresses the biggest risks associated with Open Courseware: 1) Fear of losing tuition from would be payers who can now learn free online and 2) Potential for having content stolen. Regarding the former, she is right to point out that other programs have not lost applicants because credentialing is still important and people still favour facilitated class learning to online. Regarding the latter, this risk has been managed through the use of
Creative Commons Licensing – namely, Attribution Share Alike.
I think RRU joining the Open Courseware Movement is a great way for it hedge its risks of being overwhelmed by more powerful post-secondary institutions in the 21st century. By doing so, RRU strategically positions itself as a institution that is actively encouraging and supporting a learning society. And who would want to stake a claim that such a place should be closed down?
rebecca42 4:35 pm on September 21, 2012 Permalink | Log in to Reply
Great post. Also, as RRU has always been geared towards professionals attaining credentials it is a good fit for them to have their programs be online, and more accessible to people who may want to browse before selecting a program. Everything I have heard about RRU (and growing up in Victoria I heard quite a lot), indicates this would be a good option for them. They have excellent teachers, courses and generally a good philosophy about learning. If people were to have access to courses they could see this for themselves.
kstackhouse 1:05 pm on September 23, 2012 Permalink | Log in to Reply
I enjoyed the infomercial…I just wondered how tall the building was that held this elevator pitch. I think the CEO would have to work at being able to narrow down this presentation to a briefer presentation. This seems more like a full Venture pitch. This was very informative and well put together.