Kent Jamieson
CommonSense Media is an online resource teaching the importance of digital citizenship. The market is blossoming and the need is great for trustworthy, relevant and interactive resources that educate students, parents and teachers about digital literacy and citizenship. Please click on the links below to learn more about Common Sense. Elevator Pitch Venture Pitch Thank you, […]
Continue reading Common Sense – Venture Pitch Posted in: Venture Forum I recently found this AR beauty. Nasa’s Spacecraft 3D is an augmented reality application that lets you learn and interact with NASA’s spacecrafts and other technology. By printing out the AR target sheet that comes with the app you simply use your iPhone or iPad video camera to make these cool space tools come to life! I […]
Continue reading Out of this world AR app – Spacecraft 3D Posted in: General, Week 07:
Hi Kent,
Thanks for sharing that app with the cohort. I currently teach Earth and Ocean Sciences 11 and can’t wait to integrate it into the space unit of this class. I like the fact that the printed marker can be embedded into course readings through which students can access the 3d augmented reality experience. I hope the designers are considering AR apps for biology and chemistry courses as this would truly make the experience more tangible and engaging.
Thanks,
Manny
Great application of the technology – thanks for sharing it Kent.
In my class – 4J – we’re experimenting a little with AR and an app I found that links to a great book. If you have 5 minutes, and instead of me explaining everything, just have a look. The kids loved it! (.99 cent app) http://youtu.be/uYGweNHdnOM
Continue reading AR in 4J Posted in: General, Week 07:
Thanks for sharing Kent, it was a good example to show how engaged the students became. With carrying out this exploration with AR, I have been left wondering if all of the cool hidden videos/features etc discourage student imagination or augment it?
The kids love it is right. I’m guessing most teachers and administrators would be rather impressed by the level of engagement offered by this implementation of AR – thanks for sharing it Kent, I’m going to ask my daughter if the book is available in her library!
Interesting video, and yes a great book. My kids have the app version on my iPad right now.
However, I only see one student engaged – the one holding the iPad. The students around her are watching, but they are nothing more than spectators, and the poor child holding the book is not receiving any educational value.
Yes I agree, that AR can increase engagement. But increased engagement of new technology has a very limited shelf life, and does not replace good instruction, and engagement does not ensure that actual learning takes place. But, when we see students, sitting, behaved, with smiles, we assume they are learning… when in most cases they are having fun. Do not get me wrong, I think learning should be fun, but I try not to mistake all smiling kids as learners, and those not smiling as not learning…
I think AR has potential to enhance the learning environment, and right now we are seeing flash and bang, with little substance. Therefore, I ask, what would pedagogically sound AR learning look like…
I myself will give this one application a bonus over the others, in that it allowed the girl holding the iPad to interact with some of the virtual objects presented.
Thoughts?
In addition, I applaud you as a classroom teacher for exploring how technology might enhance the learning environment, therefore, please do not take my opinions on AR as a reflection of the efforts you are putting forth, and the obvious dedication you have to your students and school.
No worries Tom, I too am quite sceptical of the overall value of this type of technology. I just wanted to try it out. I’m sure if all my students bought the app the experience would bemore individualised, but still…is the learning any better? To tell you the truth, I found the experience distracting from what the book’s actual message was. In some parts I could tell the kids weren’t even listening to the narration, but waiting for the next virtual action to take place.
The kids were definitely interested and engaged, but substance-wise, it seemed pretty skin deep.
Did the book app you used, have the characters be able to exchange hats like in the strictly app version… that section is my children’s favorite.
I’ll have to try that one. Just finished with Aura. Made my own Aura – not really impressed, but I’ll spend more time with it, and try your suggestion Kent. I’m pretty much in tune with Tom I think. Currently a neat little novely item – I could see kids becoming engaged, but not for a long spell in it’s current state (speaking only for those I’ve tried so far). And as Tom said, engagement does not guarentee learning. Neat new things pop up so frequently these days that any one thing is not likely to hold a student’s attention for too long. It’s got to have more than just a “WOW!” factor to have any real impact.
Peggy
Peggy —
You’ve got some good points with it needing to have more than just a “WOW!” factor. Then I think about embracing the “WOW!” and running with it. If you think about how we can use technology to capture the attention of our students — using WOW doesn’t seem so bad.
For example, say we are teaching some math concepts and we use AR to make some of the numbers jump out of the page to teach a concept (let’s say for the sake of argument how to add numbers), this could be really engaging. Sure it’d like watching a movie (by the way, I’m against the edutainment stuff) but if the student is engaged even for that split second the concept could be transferred in that moment. Perhaps even watching more of these AR demos could possibly help? Embracing the ‘WOW” would’ve achieved the purpose.
Again, it doesn’t seem pedagogically sound in the long run — but for a temporary burst? Do you think that it could/would possibly work?
Just some thoughts 🙂
— Jonathan
My concern with what you are proposing is the simple fact that in a short period of time, we become desensitized to the event. When I grew up it was the Rodney King beatings, the students I have taught recently was 9/11. Research has shown that repeated exposure to an event, lessens the impact of the event… Something in the drug community known as Chasing the Dragon – trying to get that initial excitement back (had a presentation recently).
For myself, what educational value does AR bring to the classroom? If it is being simply used to briefly engage students, tell them a story, make the information relevant to their real world experiences. But do I feel it is a tool we should ignore? No, I think it has a time and a place, but not all the time, and not in all the places.
Thoughts?
I think your comment, “it has a time and a place” is true, but i’m sure that could be said for many many things. My experience with AR in the class was a once off thing, to engage the students, but to also share with them that this sort of thing is possible nowadays.
I always look at my Grade 4’s as the future leaders – or at least ‘the future’ – and by sharing these tools with them it might inspire them to think about new ways of doing things. They seemed excited about the AR demo, but some of them weren’t impressed and could tell most of the images “looked fake”. Maybe one day they’ll be the ones programming educational technology apps…watch out for that day.
Sorry Jonathan, but I think that brief WOW that gets kids briefly engaged isn’t enough. As Kent said, WOW often gets students to be engaged with the wrong thing – the technology – and miss the real point of thes lesson. I think it’s very easy for us, as teachers, to also get distracted. We do run a real risk I think when we feel we have to always find a new WOW factor, when really it’s the excitement of the content that should engage students, and an effective teacher can do this without whiz-bang effects.
I think the real benefits to AR are to be able to show things (as others have said in other threads) that cannot otherwise be easily visualize – an atom is a great example someone else had mentioned. Or the structure of a bridge in full 3-D.
Simply having books flying around in a storybook don’t seem to add much in the way of real knowledge formation and can be more distracting than useful.
Peggy
Hi Jonathan, I have to agree with most what is said. I don’t think that any technology, which are just tools, cause engagement on their own. It is a teacher that causes engagement whether they use technology or not it all depends on how they use the various tools they have access to. I have had very engaging teachers who just talked at the front of the class and never used any technology. However I do think that educating students to the various technologies that exist in the world is useful and for that reason I would use AR.
Colin
Kent —
I have this book in my classroom and I just bought the app. Amazing. Thanks for making the video, i’m using it tomorrow (oh no! Pro-D tomorrow) — Monday it is! 🙂
Thanks,
Jonathan
This app is awesome Kent! I would love to use it with my kids at home to make home reading more engaging for them, its quite a challenge for me. BTW – would you mind sharing the name of this app, could not find it on iTunes…
Imag.N.O.Tron My son loved it as well. Hope you like it and helps out at home.
Great example. Thank you so much for sharing. It is amazing how many tools there are out there that we can tap into as educators.
Nureen
Thanks for sharing. Love the possibilities that the app presents. I agree that there is a ‘time and a place for everything”. The challenge for us educators is to use learning technologies in a constructivist way. Sometimes, engaging/hooking our learners’ interest is a start that we can build on.
~Sophia
This kind of reminds me of what I first thought Pottermore would be after anxiously awaiting and watching J.K. Rowling’s announcement video on youtube (https://www.youtube.com/watch?v=i5DOKOt7ZF4). My niece and I earned highly coveted spots as beta users, gaining access to the site months before it was open to the general public. We did have to wait a while though… longer than we had originally expected. When we finally received our owls with welcome letters, we logged on right away. We couldn’t wait to officially get sorted into our house by the Sorting Hat and experience all of the enriched content. There was only one problem. Even in beta testing, the user count was so high that the site was forever crashing, leaving us high and dry. We’d try to mix a potion, only to be kicked off and asked to try again at a less busy time.
As a result of these initial hangups and unforeseen technical failures, I think Pottermore quickly became somewhat of a joke. Whereas millions of readers were initially fighting for thousands of beta testing slots, shortly into the experience, most of them gave up. When friends finally got their welcome owls, it was more of a “have fun with that” attitude than a “I can’t wait for you to get sorted to see if we’re in the same house” feeling. As with anything new, especially if it is an “add-on” to something that has a rather large existing fanbase or original following, there are bound to be some growing pains. Pottermore held a lot of promise, but the failure to deliver in a timely and reliable manner marred it a bit in the end.
Jennifer – something like this suggests/reminds me that I’m sure there are a lot of companies that rush to put out a product or service too quickly. We are now all use to beta products that cause much frustration. I’d guess there are benefits to selling a product/service if you can be one of the 1st out of the starting blocks – but does that do more harm than good by causing ill-will with users? Maybe it’s better to wait just a little longer until a more refined product is ready to be released, and be ahead of the competition in quality rather than just being the 1st out.
Peggy
Thank you so much for sharing the video Kent. It really goes along ways to showing how the AR incorporates into the classroom….. here’s the thing. Are we limiting our children by so heavily directing the outcome of their play/activities/reading? Is this type of technology minimizing whatever normal contributions their little minds might have come up with? A good friend of mine, an early childhood consultant, has made me aware of this recently. She makes dolls that are felted and they do not have faces. At first I thought it was strange, and then we were laughing because as kids we made dolls out of wooden spools and chicken feathers- and they never had faces. It’s so that the children can superimpose any relevant thoughts and feelings without the doll directing the play.
I remember my imagination creating the world for Lords of the Ring as I read the book. Now young people are foregoing the challenge of these books for the movies/lego/cartoon/etc. What is the true outcome of such heavily augmented experiences? Do they limit our youth?
PC
Love it – that’s really cool, thanks for sharing that Kent. It really does add extra dimensions to a book.
I see it as great for entertainment and perhaps encouraging kid’s imagination and exploration however I am not sure how effective it is for helping students learn to read. As it seems the story gets read to them by the app, more like a movie, than them reading it themselves.
One way I think the app could be improved (educationally speaking) is if voice recognition software was added (and advanced enough) the book could then be viewed in reading or listening mode. For reading the voice recognition software could help the student along, correcting them when they went wrong or providing hints or help when they were stuck.
Still aside from this I think a couple of my nieces will be getting a copy of this!
Thanks for sharing that short video Kent, i don’t think anyone can argue the interactive properties and increase in engagement that augmented reality affords. What was neat about your specific example was that you could also touch different images on the iPad itself. It also let you transition away from the picture while the augmented reality experience continued. These are two neat features that Aurasma cannot do at the moment. Thanks for sharing…
Manny
Off Topic, but I found this little gem: Three sites devoted to scouring the web/ed marketplace and recommending good educational technology services. EdSurge, a Silicon Valley startup news service that covers the education technology industry, offers selective reviews of digital learning tools from educators who have used them. EdShelf, another Silicon Valley-based company, offers a directory, […]
Continue reading Some Good Resources Posted in: Blog Café
Thanks very much for sharing Kent! Would love to stay in touch with you folks @bahl
This is great. Thanks.
Thank you so much!!! This is great.
Thank you to everyone who participated and added to our weekly cloud activities and discussions. We hope we helped facilitate a deeper understanding about the exciting opportunities and services – as well as the controversial issues – surrounding cloud learning in K-12. The cloud has already been instrumental in cutting costs for businesses and creating […]
Continue reading Wrapping up the Cloud Posted in: General, Week 06:
Thank you for a great week of learning. You all did an awesome job.
Nureen
Thank you App OER for leading the way…i’ve already shared some resources with colleagues that have helped them immensely. I wanted to share the applicaiton ‘ShowME’ as it has made life a little easier, and allowed my students to ShowMe their work/thinking. ShowMe is a powerful application which basically turns your iPad into an interactive […]
Continue reading ShowMe Posted in: Week 05:
Hi Kent,
I have primarily been using screen chomp to conduct the activities that you have described. A colleague of mine introduced me to Show Me last year and I was impressed with the additional features it has. When using screenchomp, a student records their narrative on a subject area and then uploads or emails it to me for viewing and assessment. This app allows students to share their screenchomp with others via facebook and is great for collaboration. However, I found that Show me takes this collaboration to another level. There is a database of lessons that have been created by teachers and students on almost any topic taught from K-12. This app can be used as a reference for students when they are struggling on a specific topic. Research indicates that students learn best from each other and this app provides the platform for this to happen. A truly innovative and powerful application!
Manny
ShowMe, or Kent’s alternate Explain Everything, would have such great potential for student assessment as you suggested Manny. What a great tool for allowing students to create a portfolio. Easy to capture narrated demonstrations of their work – the process, their thinking – not just a static final product. Very powerful indeed!
Peggy
Explain Everything is another similar application which i’m trying. It is linked to Evernote, Dropbox, Box and YouTube. Really, it’s all about choice for my students. Some of them are still comfortable using paper and pencil, so that’s they way they do things…although my hunch is that its their parents holding on to some of the more traditional ways of completing homework.
We have talked a little about this in the course, but have any issues arisen of kids/parents that can’t afford an iPad? how do you deal with that? also, do you see these apps eventually being available for iPhones?
I think you touched on an important point Mike. What do we do with those kids who can’t afford these devices? Unfortunately, in this day and age, that puts them at a disadvantage if we choose to pursue these emerging technologies. From my experience though, there are two ways that we can approach this dilemma. The first is that we don’t integrate them into our practice because it is not fair to those students who don’t have the hardware to participate. In this scenario, we really end up putting all the students at a disadvantage from a global collaborative perspective. This approach is more of an excuse based approach in which I don’t see districts finding the need to supply the hardware/software required. However, if you this is the avenue you wish to take and are sincere in your approach, a good administrator acknowledges the effort and can usually make things happen.
I do agree with you in the cross compatibility issue that Apple has – lets face it – they want to corner the marketplace! Usually, apps developed for iphone will work on the ipad but not always vice versa. Couple this with other cross compatibility issues and the logistics of everything gets confusing. It seems as though they have fixed some of these nuances with their latest iOS6 update but their are always improvements to be made. What is encouraging though is that App developers usually make product updates based on reviews and feedback. This is an area where we need to take more initiative as we do have a say in what we consume.
As I’m reading through all of the posts this week – so many good ideas, apps, etc. This isn’t a new revelation for me, but it keeps re-surfacing – how is the average teacher able to manage all of this constant information, such as good apps for this and that? I know there are twitter, blogs,website, etc. and maybe existing apps that give recommendations about good stuff for specific uses.
My point being – where is the “THING” that will help with information overload?
Peggy
Hi Peggy,
I agree this is definitely one of the issues with apps that there is currently no easy way to find the all the good apps that are appropriate for your needs, nor keep on top of all the apps being created and released on a daily basis. There is no systematic way to rate, review or catalog them. I hope in the future their might be some type of “librarian/virtual assistant” or library cataloging system or more finely grained & professional classification of apps we can refer too.
they keep updating it, and i believe this is the most current to date, but this helps me, as i find a theme based approach to looking for apps quite helpful. http://teachwithyouripad.wikispaces.com/Blooms+Taxonomy+with+Apps
I was wondering if anyone has used this app to create or facilitate a flipped classroom learning environment? It was great to hear about the collaborative nature of this app…
In terms of the have and have nots… Recent research is showing that due to the constant decrease in tech prices, that the new have and have nots, will be those students that have teachers teaching with technology, and those that do not…
Thoughts?
Hi Tom,
because of the cross compatibility issues with apple products and the fact that not all kids have mobile devices as Mike mentioned earlier in the thread, to facilitate a flipped classroom I think youtube would be the best option. YouTube can be viewed from any device with an Internet connection and just makes flipped learning more accommodating.
Thanks for sharing this Kent. It seems like a great tool for students to be able to use this. As Mike mentioned having the devices available is a concern. Most schools don’t have them at all or only a few if they do. Some students may have them on their own. I know that I have an iPad but by kids aren’t at the age where they would be doing work on it…yet. I think that there will be a continued stream of these types of apps as it does allow for the user to capture their ideas as they work through problems/situations. Thanks again!
Great information in this discussion. ShowMe sounds like a must check out!. Peggy, I need that “THING”!
Kent, just curious about a few things if you don’t mind. What grade do you teach, how many of your students have an ipad. The idea of posting an assignment and then students having the ability to work on it interactively and sending it back to you sounds amazing, especially for those students that struggle in Math.
Catherine
i teach grade 4, but in a private school it is a little different. i am definitely surrounded by the ‘haves’. Each grade 3 to 6 student has an ipad this year and its been amazing to see it flourish already. we’re just learning about what really works in the classroom and its often the students that will find the really useful applications. i’m also the tech coordinator for the junior school and am also looking for that THING. trying to stay current isn’t issue, however. its being able to honestly say that the technology you use in your classroom is genuinely making the learning better. is it a tool? or could paper and pencil serve just as well.
Kent, cant thank you enough for sharing this fantastic app. i just installed it and viewed a video on teaching basic algebra – how to create input, output tables; generate a rule and finally an equation. i am definitely going to use these videos to teach my kids…
in addition, i concur with the discussion that it is going to be challenging task to have a level field for all kids. My kids go to a private school and one can appreciate the difference in teaching as compared to public schools.
Jeremy Friedman is Co-founder and CEO of Schoology. It is a company which offers a collection of features to help teachers enhance their lessons plans, as well as manage their classrooms. It allows educators to host discussions, set up coursework, add videos and interactive media, and track grading and engagement in one spot. In […]
Continue reading Presenting Jeremy Friedman – Schoology Posted in: Week 04: Entrepreneur Bootcamp
Excellent profile Kent. I used this product for a short time a few years back while assessing various LMS and I really liked their approach. What I find most telling about your profile is contained in the final paragraph, namely how reluctant school administrators were to initially adopt the product. I’m sure Jeremy is not the first or last CEO, to face opposition about novel ideas to solve “old school” problems. It emphasis to me, just how hard an edtech entrepreneur must work to champion and sell their ideas in the face of adversity from institutions resistant to change.
To me, this product does have the potential to attract many customers. I like the idea that they have included such things as differentiated learning programs in the system. My only question was why did he make the platform similar to Facebook? Was it to draw people in? And why would people say “we can’t have that in schools”? Some aspects of Facebook could be used for student learning, but I don’t think we have explored that avenue enough.
Lisa
Lisa
Hello Lisa, i’m not sure exactly why the Facebook feel is so prevalent in emerging LMS’s like Edmodo and Schoology. It may be just as you said…’to lure people in’. In that same token,however, i think sites like Facebook get a raw deal in education. It comes with such stigmas involving privacy issues and sharing information over the web that not alot of teachers/administrators want to go near it. I have emailed Jeremy Friedman to ask a few questions, but haven’t been able to reach him yet. Thanks for your question, I will make sure to ask it if i ever do get in touch with him. Kent
As a layman I found the Garner Newsroom’s article useful in terms of the overall content and concepts found within, but was surprised at its vagueness at the same time. I guess I went into the article with expectations of specific data and insight, but then realized that we can’t really have a solid grasp on innovations […]
Continue reading Gartner – Top 10 Strategic Technologies for 2012 Posted in: Week 02: The Edtech Marketplace
I too find the Gartner reports quite vague, but I assume their purpose is just to give a very quick overview and description of potentially key innovations. I like the word they used – “disruptive”. For leadership positions in education, and the technical departments that support them, being aware of technologies that are likely to have major impacts can be vital. We might tend to agree that education moves slowly in many ways – but by having some forewarning and knowledge of what may eventually infiltrate schools should be an essential part of a smart educational sytem-level plan, as laying the necessary foundations for such systems is essential – it is often necessary to begin selling the key stakeholders (especially those holding the financial purse), as it may take considerable time and money to provide the necessary technological and pedagical foundations.
Just a thought, but I perhaps one of the reasons education is often so slow to adapt is the paucity of visionaries who can sell these ideas to the necessary stakeholders far enough in advance. Without that lead time, by the time the technologies become mainstream, especially in these times, providing the necessary foundations to support is too late and too costly.
Peggy
Hi Kent,
I believe the article was written for the layman and as such is present in the genre a news paper article and therefore it does not have the detail of an academic paper. Once that is taken into account it can be a useful document for educators and venturers. The educator may have to exert some effort to determine which is applicable to education.
Patason
Ahhh, the day is done and the first day of school is over! A hectic and exciting day of Grade 4 is behind me and I now focus my attention on MET. Hi, I’m Kent Jamieson and this is my 3rd course and i’m looking forward to what ‘Ventures’ has to offer. I see some […]
Continue reading Hello from West Van Posted in: Week 01: Introductions
Kent —
Sounds like you have a really interesting role in West Vancouver. I’ve only heard good things about the district with regards to tech when Chris Kennedy moved in. My colleagues tell me of a time when he was in Richmond, but wasn’t able to implement his vision as successfully as he is able to do in your area. You’ll have to keep me a float of all the ideas that are going on with the iPad rollout. I’m doing some testing in my school with it, but it is very limited and in a trial phase.
— Jonathan
Hi Kent, glad to see someone else only on their 3rd course and taking 1 at a time. It will take me longer to finish but it is more manageable. I have a three year old and a 1 year old so they take a lot of my energy as well.
cheers, Colin
Welcome Kent. I am sure that our names will get mixed up often in this course. I am taking three courses right now, but only because I was granted an ed. leave. Otherwise I have been taking two and teaching. Many late nights, especially due to timezones. MET has been great. Have a great term.
Ken
Hi Kent.
You have an interesting role at school. This is something I wouldn’t mind doing and I am sure that you have a lot to share with us .
I look forward to working with you.
Patason
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joeltremblay 4:41 pm on November 26, 2012 Permalink | Log in to Reply
Hi there Kent,
This is super slick. Good work with the visuals and marketing. Is it an original idea or are you taking and adapting another venture? Good use of the Ken Burns effect as well.
Kent Jamieson 1:58 pm on November 27, 2012 Permalink | Log in to Reply
CommonSense media has been around for a while now. In fact, I believe Lisa spoke about it during the ‘apps’ OER. I recently found this resource, as my school is undergoing a ‘tech revolution’. Digital literacy and citizenship has been at the forefront of our conversations so I thought I would blend my working world with my student life and learn more about this great company. So NO, not original. I now wish I had implanted my ‘reflection’ page onto this blog page.
Thanks for the comment,
Kent
joeltremblay 4:41 pm on November 26, 2012 Permalink | Log in to Reply
I wonder if the plugged in nature of contemporary students makes them more aware of their online presence as opposed to digital immigrants?
jenbarker 7:22 pm on November 26, 2012 Permalink | Log in to Reply
Hi Kent,
Before I do my rating could answer a question for me. I have used CommonSense videos/lessons in my class. I specifically use their program Passport to the Internet and I was just a bit unclear about what you ‘new’ direction you are taking the company in. The already have extensive resources supporting digital citizenship. I am just unsure what has been “made over” to quote one of David’s posts or what the new venture/idea is. Would you mind clarifying this for me. So far I was highly impressed with your marketing abilities to sell CommonSense. Your combination of visuals, text, and voice over was done so well that it seems professional. Thanks, Jen
Kent Jamieson 1:44 pm on November 27, 2012 Permalink | Log in to Reply
Thanks for that question Jen, without adding my ‘reflection’ that piece of information does tend to get lost, especially with a great resource like Common Sense. When first investigating this resource, however, I quickly realized that offering a monthly fee onto this enterprise would immediately add revenue. As well, with certain aspects like lessons, videos and K-12 units teaching digital citizenship, a fee for each of these resources could also be added on. Furthermore, although Commonsense does have an application for the iPhone, it is quite limited. Adding features like game scenarios for children to navigate through in the app would add value to this resource.
I honestly couldn’t believe I could sign up ‘for free’ and gain acces to all of what CommonSense had to offer. With expectations from parents, and now the government, to protect and educate youth about digital citizenship, attaching a monetary value onto this resource could really be quite lucrative.
So, in answer to your question, I am making the app better and have added a price tag to this service. Nothing monumental, but I hope that answers your question.
Thanks Jen,
Kent
jenbarker 2:16 pm on November 27, 2012 Permalink | Log in to Reply
Thanks Kent,
tomwhyte1 11:27 am on November 27, 2012 Permalink | Log in to Reply
To facilitate and objectively review the venture pitch you have put forward, I will be utilizing the guidelines provided within our course, Section 2.7 – Deconstructing a Pitch.
CEO & Team:
After having watched the elevator and venture pitch, I feel the CEO of this venture not only appears credible, but through all aspects of the Common Sense presentation, it was apparent that they were not only knowledgeable but passionate as well, a good start for any venture. However, no specific mention was made in regards to the overall team that this venture has assembled to either develop or take this product to the next stage. Therefore, an appropriate determination of this teams abilities to manage and promote this venture cannot be made at this time.
Venture Concept:
Even though there is a continual growing need for effective and quality professional development, this venture does not provide anything unique or innovative to the market at this time. Regardless, of this fact, Common Sense does provide potential clients with multiple and what appears to be, high quality services for parents, students, and even teachers. Furthermore, the foundation of this approach is based upon the Good Play research conducted at Harvard, which further strengthens this opportunity. As well, this venture recognizes that significant funds are spent yearly on technology around the world, yet no specific benefits are usually noticed. It is in this gap between implementation and results, where Common Sense has decided focus, a gap that may prove profitable. Lastly, Common Sense’s ability to allow schools to utilize their Government Funding may be an essential component of this venture, to ensure its initial success.
Marketability:
Common Sense, recognized that this is a growing market, that includes students, parent and teachers, however no specific information was provided on the market size, either within North America, or Globally (which they plan on exploring in the near future). Without this data, it is difficult to determine true market size, the portion of the market they can expect to hold, and any potential revenue to ensure the success of this venture. Furthermore, it is important to point out, that many resources dealing with digital citizenship are found freely around the Internet, making paid services difficult to maintain, and potential investors wary of providing funds.
Venture Plan:
At this time, Common Sense appears to be near, or even ready to enter this market. However, at this time, more investigation into the need of this service, ability to differentiate themselves from existing services, and convince people to use their paid for service instead of free resources would have to be conducted before investing. Lastly, it may benefit this venture to include a marketing specialist on their team, who may easily provide the guidance to overcome some of these issues.
Jenny Brown 2:18 pm on November 27, 2012 Permalink | Log in to Reply
Hi Kent,
I felt that you delivered very professional elevator and venture pitches. In your elevator pitch you were very credible but I felt that you were more selling the pitch to the consumer than to the investor.
There was no face to the longer venture pitch, which I thought would have been a good addition. The only aspect that I personally felt was distracting was the music in the venture pitch as I had to try to hear your voice over it. In this pitch you did venture a bit further into investment opportunities but it still seemed a bit vague to me and the pitch still geared towards the consumer. Saying this though, your comments about the pitch did highlight the investment potential.
I thought both pitches were well developed, you addressed the pain point well and talked of the immense prospect of the venture (that digital citizenship really has no boundaries) and tried to appeal to potential purchasers’ emotions. You addressed how your product was different than the competition’s and how it works smoothly with the systems found within school systems such as Moodle.
As an EVA, I would be interested in knowing the growth of the company, and more about the direction it is going, to have an understanding if the product is and could be enhanced to be much more cash flow positive.
Overall, I thought you did an excellent and very professional job on the pitches.
Jonathan 7:52 pm on November 27, 2012 Permalink | Log in to Reply
Kent —
Energy was really clear in both videos. I think your presence on the camera is very evident and a strength. You have a natural way of communicating with the camera and I think would make an even stronger proposal had you been present in your second video as well (I should clarify, your second video was great — but I think with your presence there it would’ve made it even stronger!)
It’s interesting to see what is out there and sometimes you have wonder how people monetize on it. I think what is amazing is that companies are often pretty clever about monetizing on a seemingly “free” product. A closer look at the original product shows that they are getting a lot of donations. It looks like they have a lot of big name organizations involved and I wonder if they get clever product placement within the resource?
Would you be worried about alienating the current user base that has used this as a free resource for so long? I like the idea of adding an app as a premium service. I think if you did charge it would have to be for additional value added features as opposed to limiting service. Great idea otherwise!
— Jonathan
teacherben 8:02 pm on November 27, 2012 Permalink | Log in to Reply
I am in agreement with a number of comments above. I was initially a bit concerned that your pitch didn’t seem to do much over and above what Common Sense Media already offers. They have a pretty extensive collection of videos and lesson plans already so I didn’t see what you were doing that was new. They are, in fact, a not-for-profit and are not affiliated with any company, organization or political body (according to their FAQ) and rely entirely on donations and sponsorship. So the idea of revamping their app and charging a subscription for some services is not unreasonable and could provide some badly-needed funding. (Again, on their own website, they say, “It takes an enormous amount of money to create and maintain this website.”)
I thought that the elevator pitch was good. It was brief and to the point, but I got a pretty clear idea what the project was about. The venture pitch on the other hand was a little short on a few things. I didn’t know who was behind it. I didn’t get a clear idea how the funding worked within the company. I didn’t see how you might promote this to extend beyond those who already know about it. And, regarding current users (depending on how we role-play this activity, should we assume that this is a new product or a new direction for the current one?) who have had free access to this content up until now?
So there was a lot to like about this, but there remain a number of unanswered questions.
Doug Connery 8:39 pm on November 27, 2012 Permalink | Log in to Reply
Hi Kent:
I am not sure if there is much I can add here. I liked your elevator pitch, it caught my attention wanting to know more and to move to the venture pitch. I also agree with several before me that the pitch seemed to be more for the consumer than the investor. I think it is harder to develop a true venture pitch for the investor when you are working with an existing product as most of the reference material available is focused on the consumer.
Doug.
Pat A Son 7:44 am on November 28, 2012 Permalink | Log in to Reply
Hi Ken
Your elevator pitch was convincing enough to have me look at Common Sense Media.
That Common Sense Media is based on Howard Gardner’s GoodPlay Project at the Harvard Graduate School of Education speaks volumes about its heritage. Also you have a product that occupies a niche does not have much competition as you stated and that makes it a viable product for years to come. As a matter of fact I will be recommending it to our school based on your salesmanship.
You are a very good sales man you as and it goes without that you have convinced me that this is an excellent product. As far as am concerned you have covered all the bases that you should in order to sell this product. However you have not made your ‘spin’ on it as to what you are bringing to Common Sense Media that you want me to invest in. As such I am afraid to say I cannot invest in it.
Nevertheless you did such a spectacular job at selling this product that I will gladly employ you at Cognisys to sell our creative product line. ;-).
Cheers
Patason
Kent Jamieson 9:03 am on November 28, 2012 Permalink | Log in to Reply
I knew I should have gone into Marketing! Thanks for your comments Patason…I will make sure to review Cognisys a little more in depth very soon!
In regards to your comments about not investing, I realize that my ‘ask’ was basically non-existent. It was – and has been throughout this course – my achilles heel. For some reason, I couldn’t put a price tag on this service.
Again, thanks for your comments and i’m glad you liked the pitch. CommonSense is a wonderful resource.
Kent
visramn 12:12 pm on November 28, 2012 Permalink | Log in to Reply
Hi,
I think you did a great job of putting together a very engaging pitch. I believe you have a natural ability to sell a product. Your tone of voice, confined, and general presence was a valuable feature of your videos.
Visually this pith was very compelling. However, I did find the elevator pitch to be more like a commercial than a pitch. Your venture analysis started out well. I was drawn in immediately. You addressed a lot of point but there were some components that you could have expanded on. I think the aesthetics of this presentation would definitely draw in an investor but they may ask for some additional information before investing.
Thank for sharing such an engaging pitch and analysis. I wish I had such great skill.
Nureen
jameschen 2:19 pm on November 29, 2012 Permalink | Log in to Reply
Hi Kent,
Your elevator pitch is well presented. As an EVA, I am definitely hooked and my interests would be furthered with information on the differentiation, ask and return.
Upon reviewing the Common Sense website, I do wonder how your pitch is stirring the venture in a different direction?
As a fellow classmate, I am, however, not sure if it is a good idea for us to use images from the original venture website because of copyright concerns outlined in section 4.1 of our course blog.
Thanks,
James
melissaayers 2:00 pm on November 30, 2012 Permalink | Log in to Reply
Hi Kent
Great work and as others have pointed out – very slick and professional presentations, I am sure you must have some marketing experience behind you!
Good identification of a pain point that presents itself clearly as a venture opportunity. However, from the elevator pitch I am not sure if or what CommonSense really is as a solution. I was not convinced from the video that the venture was either a good or bad investment but it had a great hook that make me dive further an look at your venture pitch.
From the venture pitch personally I not able understand clearly how this is proprietary, or how you can stop other competitors from easily offering similar products (this could be just a reflection of my ignorance in this domain however sorry).
My gut feeling as an EVA is that I am not sure if this is going to be a financially viable venture and I would not invest. In saying that, I am not sure from you presentation if you need financial backing? or how it will be used or how it will make money? or if this is in fact a goal or not (perhaps it is not)?
Thanks
Melissa
sophiabb 11:51 am on December 1, 2012 Permalink | Log in to Reply
Hi Kent,
Great use of video making technology. Your elevator pitch was an excellent teaser and made me want to learn more from the venture pitch. I agree with the others – a very professional presentation that seems geared more to consumers than investors.
Sophia