Go Font Yourself!

Designerly Assignment #1: Go font yourself!

Take typographical elements (such as the words of a story or a favourite quotation) and bring them to life using “Artext” to reinforce and emphasize the meaning-making potential of your images. For example:

 

Check out this Pepsi TV ad using mainly typographic elements with animation, warm colors and upbeat music – connecting feel-good and energizing messages with the brand’s new logo replacing the letter “O.”

WhatTheFont for iPhone is a must have app for all my fellow typophiles (type geeks & obsessive font lovers). Get out your iPhone, snap a photo sample of the type in question (from a magazine, poster, web, etc), and the font will be identified in seconds. So far, I’ve found this app to be quick and fairly accurate. I recommend spending a couple minutes in Photoshop to lighten or remove the background noise and increase the contrast. What are you waiting for: get off my blog and go What The Font!

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