Category Archives: Science Communicators

Malicious Scientific Miscommunication

As you probably have seen in malls or in online ads, there have been a recent surge in products known as “energy bracelets”. Examples you may have heard include “negative ion” bracelets or “hologram bracelets”.

You have probably also heard that these bracelets can improve balance, treat disease, and perhaps even save the world. Skeptical, you might ask the salesperson why or how these bracelets would help you. They would then give you a whole lot of scientific jargon and explain why each piece of false evidence is true.

YouTube Preview ImageA video from Infinity Pro advertising their bracelets. Notice the extreme amounts of scientific jargon that mean absolutely nothing?

If you were to look at a typical bracelet website, such as  Energy Force,  you would find that they make numerous claims such as

“ENERGY FORCE…regulates your body’s frequency to an ideal level. Optimal health and peak performance occur when your body maintains ionic balance (the exchange between negative and positive charges) and free flowing energy pathways (harmony) at the optimum frequency.”

How does this bracelet maintain balance? Why does ionic balance matter for health? How does it help you stay healthy? Why is it good to have the “optimal frequency”?

In reality, you wouldn’t find any answers to these questions, because these claims are not scientifically proven.

However, there are some much more devious scams that try to trick you in much less obvious ways. They do this by manipulating scientific data in order to make it fit their claims.

Picture made by EQBandz. Source: http://www.eqbandz.com/images/banner2.png

Some examples of the claims made by EQbandz

1. “Anti-oxidising: US Dept. of Agriculture found that anions led to 52% less dust in the air and 95% less bacteria“
2. “Emotional: 25 people tested with seasonal affective depression (SAD) found that anion treatment proved to be as effective against SAD as antidepressants without the side effects of these drugs”
3. “Immune system: Norwich Union Insurance Group: Reduced incidence of sickness and headaches by 78% when exposed to 1000 anions per C/C.”
4. “Aging: Dr Nagao Katsharu, Japan found that skin cells were replaced at 2.5 times normal speed with anions by accelerating the delivery of oxygen to the cells and tissues.”

These claims sound like the band is 100% scientifically proven to work! However, if one was to track these down, they would find that  these claims reference studies that were done using gigantic air-ionizer fans, which are much more powerful than a small bracelet. Interestingly a simple Google search reveals that the “doctor” in claim 4 does not seem to even exist. There are much more problems with these claims, and they can be found here.

katatrepsis has this to say:

[The companies are basically saying] “look at all this good stuff air ionisers do, here’s a bracelet that does the same thing” [which] is like saying “look how great scuba equipment is for breathing underwater, here’s a paper bag filled with air”

The conclusions that can be made from research have to be very carefully constructed. By taking legitimate research and formed their own unscientific conclusions, these companies can maliciously miscommunicate the studies to trick potential consumers.

As students in a science communication class, we have a duty to be able to identify these miscommunications and set them straight for the public, as katatrepsis does.

– Tony Hui

References:
http://trueler.com/2011/10/19/holographic-energy-bands-bracelet-watches-scam/
http://www.lifestrength.com/the-vitamin-you-wear
http://katatrepsis.wordpress.com/2011/08/28/negative-ions-and-health-a-review/
http://www.ratbags.com/rsoles/comment/powerbalance.htm
http://www.health24.com/fitness/General/16-4634,60576.asp

Processors for Gaming: Old vs. New

Nobody enjoys lag and poor graphics while playing games on their computers because of a slow Central Processing Unit (CPU); so when it comes to choosing the right parts to do the job, don’t rely on advertising and pushy sales people to give you an honest choice that will give give you the best bang for your buck; after all, newer technology does not always out-do the older.

Intel’s Core i5 and Core i7 are the two of the top CPU’s on the market today, and many pre-built gaming computers will boast having the newer (and more expensive) Core i7 with ‘Hyper-threading technology.’ Take a look at the following sales points for the i7:

YouTube Preview Image

Intel Core i7 advertisement (LandRoverz)

That all seems cool, but this processor is valued around $100 or even more compared to Core i5 processors, as shown below:

i5 vs i7

i5 price vs i7 in different models, i5 is much cheaper (bottom of table) despite similar specifications (Tomshardware)

So why are the i7’s worth so much more than the i5’s? The major difference that i7’s use what is called ‘hyper-threading.’ This basically means that the CPU can handle multitasking much more efficiently.

When looking solely at gaming capability however, the i7 is overkill price wise to the i5 and completely necessary because most games today do not utilize hyper-threading in the first place. That said, actual game benchmarks tell the rest of the story when comparing the two CPU’s and their relative performance (in frames per second) for the new game called Skyrim:

i5 vs i7 skyrim benchmark

benchmarks for i5 and i7 CPU’s in game ‘Skyrim’ in frames per second (higher value means smoother video output that you see). Both are relatively equal. (notebookcheck.net)

As shown above, the top i7 model produces a maximum of only 2.2 frames more per second than the oldest i5 model. This test shows that the cheaper i5 CPU’s (without hyper-threading) are on par with the newest and most expensive generation in the i7 CPU’s. The sum of these arguments is given below,

YouTube Preview Image

applications of i5 and i7, which one is better for different tasks. (custompcreview)

As mentioned above, for gaming, the i5 is truly the way to go when gaming and basic applications are that majority of tasks to be done by the computer as opposed to the newer and more advanced i7 processors. This is interesting considering that in this day and age, ‘newer’ is often synonymous with ‘better’ (especially with computer science and technology advances).

Most comparison tests will render similar results to the above example, and that takes into account the fact that even the most demanding games like Skyrim do not take advantage of the hyper-threading that i7 processors boast. Thus the i5 generation of CPU’s are perfect for basic tasks and gaming and will save at least $100 if bought instead of an i7. That $100 or more that is saved by purchasing an i5 instead of i7 can go towards purchasing a nice monitor to play your games on.

-Surbinder Bolina