Tag Archives: Communication

Malicious Scientific Miscommunication

As you probably have seen in malls or in online ads, there have been a recent surge in products known as “energy bracelets”. Examples you may have heard include “negative ion” bracelets or “hologram bracelets”.

You have probably also heard that these bracelets can improve balance, treat disease, and perhaps even save the world. Skeptical, you might ask the salesperson why or how these bracelets would help you. They would then give you a whole lot of scientific jargon and explain why each piece of false evidence is true.

YouTube Preview ImageA video from Infinity Pro advertising their bracelets. Notice the extreme amounts of scientific jargon that mean absolutely nothing?

If you were to look at a typical bracelet website, such as  Energy Force,  you would find that they make numerous claims such as

“ENERGY FORCE…regulates your body’s frequency to an ideal level. Optimal health and peak performance occur when your body maintains ionic balance (the exchange between negative and positive charges) and free flowing energy pathways (harmony) at the optimum frequency.”

How does this bracelet maintain balance? Why does ionic balance matter for health? How does it help you stay healthy? Why is it good to have the “optimal frequency”?

In reality, you wouldn’t find any answers to these questions, because these claims are not scientifically proven.

However, there are some much more devious scams that try to trick you in much less obvious ways. They do this by manipulating scientific data in order to make it fit their claims.

Picture made by EQBandz. Source: http://www.eqbandz.com/images/banner2.png

Some examples of the claims made by EQbandz

1. “Anti-oxidising: US Dept. of Agriculture found that anions led to 52% less dust in the air and 95% less bacteria“
2. “Emotional: 25 people tested with seasonal affective depression (SAD) found that anion treatment proved to be as effective against SAD as antidepressants without the side effects of these drugs”
3. “Immune system: Norwich Union Insurance Group: Reduced incidence of sickness and headaches by 78% when exposed to 1000 anions per C/C.”
4. “Aging: Dr Nagao Katsharu, Japan found that skin cells were replaced at 2.5 times normal speed with anions by accelerating the delivery of oxygen to the cells and tissues.”

These claims sound like the band is 100% scientifically proven to work! However, if one was to track these down, they would find that  these claims reference studies that were done using gigantic air-ionizer fans, which are much more powerful than a small bracelet. Interestingly a simple Google search reveals that the “doctor” in claim 4 does not seem to even exist. There are much more problems with these claims, and they can be found here.

katatrepsis has this to say:

[The companies are basically saying] “look at all this good stuff air ionisers do, here’s a bracelet that does the same thing” [which] is like saying “look how great scuba equipment is for breathing underwater, here’s a paper bag filled with air”

The conclusions that can be made from research have to be very carefully constructed. By taking legitimate research and formed their own unscientific conclusions, these companies can maliciously miscommunicate the studies to trick potential consumers.

As students in a science communication class, we have a duty to be able to identify these miscommunications and set them straight for the public, as katatrepsis does.

– Tony Hui

References:
http://trueler.com/2011/10/19/holographic-energy-bands-bracelet-watches-scam/
http://www.lifestrength.com/the-vitamin-you-wear
http://katatrepsis.wordpress.com/2011/08/28/negative-ions-and-health-a-review/
http://www.ratbags.com/rsoles/comment/powerbalance.htm
http://www.health24.com/fitness/General/16-4634,60576.asp

Is Texting the Downfall of the English Language?

Text-speak or textisms, you’ve used them. Everyone is guilty of using OMG, LOL, or IDK at least once. And really, how could you even avoid it? Today, using abbreviated words in texting is quick and easy universal slang.  The question is: how is this distinct text speech affecting our everyday language?

 

In recent years, this question has been asked a lot with mixed results. Some studies have shown that text-speak has a negative effect on literacy skills, lowering grammar scores of middle school students. It was found that students improvised text-speak, which drops vowels, consonants, punctuation, and capitalization, in academic assignments. On the other hand, studies have actually found a positive or no relationship between using text-speak abbreviations and student’s literacy skills. They argue that to fully understand and correctly use text-speak, you need to first have a higher understanding of the language.

 

 

Studies also debunk the media fuelled idea of preteens being responsible for creating and using confusing letter and number mash-ups in their daily communication- practically ‘speaking another language’. In actuality, it’s young adults, 18 to 24-year-olds, which are using and developing this language. One linguist adds that in texts, 90% of the words are in proper English, and further argues that abbreviations have limitations in properly conveying ideas. In fact, people will type out “please” and “thank you” three times more than “pls” and “thx”. Moreover, he brings up that textisms really aren’t a new phenomenon, but have been around for dozens of years.

 

Watch the SourceFed video below and follow their links for more interesting facts!

YouTube Preview Image

 

In the last decade texting and text-speak has become a major form of communication, specifically for adolescents. The fact that our language is constantly changing overtime also needs to be taken into consideration and accepted. How people spoke in the 1800s is nowhere near how we speak today just like our future generations’ language will evolve as well. Whether texting’s lasting effect will be positive or negative on the English language, conflicting studies say it can go either way.

– Rachel Chang