Social Analytics
Social analytics describes the process of measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas. These interactions may occur on social software applications used in the workplace, in internally or externally facing communities or on the social web. Social analytics is an umbrella term that includes a number of […]
Continue reading Social Analytics Posted in: Emerging Markets Poll
David Berljawsky 2:57 pm on September 7, 2011 Permalink | Log in to Reply
Although I do think that there can be beneficial uses in using Social Analytics, I question the privacy issues that arise using this technology. I also wonder if the information is always accurate, or simply a product of trends. This could easily lead to false information being seen as fact.
David
Jim 3:54 pm on September 7, 2011 Permalink | Log in to Reply
There is a lot attention right now in going beyond “data searches” like Google. They want to enhance that and provide another more personal layer that includes the searcher’s social network’s connection to the data.
David William Price 7:13 am on September 8, 2011 Permalink | Log in to Reply
While I like the idea of quantitative measures of human behaviour, I believe that it really misses the point of human interaction. It seems to me you get captured by lowest-common denominator trends. You’re missing out on the true value of humans which you only derive with in-person interviews. Talking to people creates a much richer experience with pathways for creativity, synergy, and surprise. I think someone once gave me the analogy of steering a car by looking in the rear-view mirror. People are reactive. I’d rather deal in catalysts than in analysts.
Allie 3:37 pm on September 8, 2011 Permalink | Log in to Reply
i humbly disagree with David P – I think that there is a lot of excellent qualitative analysis of online interactions that can take place alongside quantitative ones; I immediately thought of content and discourse analysis.
I think that this kind of analysis is essential to understanding how (learning) technologies are used by users of different social and cultural backgrounds
carmencheung 1:46 pm on September 11, 2011 Permalink | Log in to Reply
I agree with Allie. Though there is a problem with the privacy issue, these data can provide valuable information for market trends.
khenry 4:51 pm on September 11, 2011 Permalink | Log in to Reply
I agree with David P. However, I believe that conceptually the approach is sound and such information would be valuable. What would be needed is more research into the design of such a system in that such interpersonal information is captured. I see this as a potentially exciting area that if developed properly can offer valuable, comprehensive information that links not only interpersonal communication but also interactions with content and strategies.