McGraw-Hill LearnSmart, Strengths ·     …

McGraw-Hill LearnSmart,

Strengths

·         Sound theoretical and technical base

·         Well-developed online presence

·         A long history with the education industry

·         A large market share in education as is the largest educational publisher in the U.S

·         A wealth of resources to draw from with their experience in the print media

·         A wide curriculum

·         Flexible programme

·         Support for mobile devices

Weaknesses 

·         No support for android devices

Opportunities

  • The potential for attracting client on a global scale
  • The market for this is relatively new

Threats

  • Competitionfrom companies such Grokit, Knewton McGraw-Hill LearnSmart,
  • Open sourced alternatives such as Elgg
  • OER
Posted in: Week 08: