Pat A Son

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  • Pat A Son 2:39 am on November 26, 2012
    1 votes

    The Pitches Patason’s_Elevator_Pitch.wmv Patason’sVenture_pitch.mp4 Reflection My idea for the product designed for this course began some years ago with the release of the ipad. It started when my colleague and good friend that sits next to me- a Macappresiendo complained about the new device that Steve Jobs was making and his dissatisfaction with […]

    Continue reading The Pitches Patason’s_Elevator_Pitch.wm… Posted in: General, Venture Forum
    • avninder 1:34 pm on November 26, 2012 | Log in to Reply

      I choose to view your entire pitch because I was intrigued by the tablet notebook folding motion in your elevator pitch. I think you totally hit the mark in terms of using the media to portray your message in the pitches and the images you used were interesting and relevant. I also liked that you used reviews from various sources to increase your credibility.
      You mentioned that there are who competitors have the ability to use the portal ability but only for certain types of phones. Is your competition also able to use the notepad/keyboard function? Even though it is patented, does something similar exist?
      I am currently not an avid tablet user, although I use my smartphone all the time. To be able seamlessly move all of your information to a bigger screen with more flexibility is a huge advantage.
      There was also a lot of information in your pitch regarding the growth of cell phone use. But since your venture is the tablet and its patented features, you may want to consider keeping the focus on how a tablet could be marketed to current smart phone users in the education field.
      The only other suggestion I would have is giving more information about yourself and the development team. Your pitch was convincing and knowledgeable but if there were more details regarding your educational background and relevant work experience, you would gain credibility.
      If I had a million dollars lying around, I would consider investing. Good job!

      • Pat A Son 11:06 pm on November 26, 2012 | Log in to Reply

        Thank you avninder.
        Your Comments are valid and would certainly help my venture

    • Ranvir 4:23 pm on November 26, 2012 | Log in to Reply

      An excellent venture concept considering the mLearning market is booming. I also like the ability of smartphone plugging into a tablet device – very novel ideal indeed.

      As an investor, I would like to know more about you, your experience in this market and proposed marketing plan to recoup the investment of $1million.

      • Pat A Son 11:13 pm on November 26, 2012 | Log in to Reply

        Thanks Ranvir,
        I was going to do some financial projection but left them out when I discovered we did not have to do any ‘money’ since my video was getting big and unwieldy.


    • Mike Rae 4:48 am on November 27, 2012 | Log in to Reply


      I love the idea of being able to turn a smart phone into a tablet. This device could be especially useful for schools wanting to employ a BYOD program, considering that a lot more students have smart phones on them than tablets, the school could purchase something like your product in bulk and have the kids use their smart phones in them.

      part of my problem with doing work on my tablet is that I miss my keyboard, and this product would be a solution for me.

      I would have liked to hear more about your marketing plan and where you would sell your product, and of course a little more about you and your background.

      I felt a little hypnotized by the repetition of the animation of the product, but in a good way. It may have brain washed me into thinking that people would use it! good work,


      • Pat A Son 6:34 am on November 28, 2012 | Log in to Reply

        Thank you Mike,
        Your point are all valid but rendering took longer than I planned and I had issues that I do not care to mention here that got in the way so I did not do as good a job as I had planned.
        My target is education, business and emerging markets that will be serviced by our distributors as I imagined the company to be an O.E.M. Customers can still purchase directly via our website however. We will pay special attention to schools as we want our customers to be ‘hooked for life. So to this end we will have special deals with volume discounts for academic institutions.’
        Within the next five years we expect that 40% of tablet owners and 30% of smart phone users will be using our product.

        ME:- An educator with 25 years experience, For the last ten I was director of the educational technology unit of the ministry of education.

        Tooooo Late 🙁

    • frank 10:06 pm on November 28, 2012 | Log in to Reply

      Hi Pat,
      You have a great Idea here!
      I think you have good know-how related to the business elements of this venture: the pain point: marketing, the Ask, the Return etc.
      If you want to people to invest real money into this idea of yours, I suggest you do 2-things:
      1) I would go and study successful spin-off products from popular technologies and study how they worked with OEM’s to develop their Spin-offs. If you can get the even 1 of the Tablet providers on board, this will go a long way for you in getting their support: they will share their design specs with you and you can potentially get exclusive rights to being their supplier if you can earn their trust – if they compete with you like Microsoft did with Netscape, you’ll be dead in the water before you start.
      I would not spread myself too thin here; you’re better off creating a solid product for 1-technology platform, then something mediocre that suits several different ones. Even if you work with India’s $20 project, I think this venture will eventually pay off.
      The key thing is to build a relationship with the OEM you want to support.
      2) If you want to be the next Steve Jobs with this product, you’re going to have to find a couple of Wozniak’s who can design and deliver a solid product for you. I would search high and low for those guys and get them rolling ASAP. If you have a solid product, everything else will follow. To do that, you’ll need some Angel money from family and friends, line of credit etc ($100k) to fund the prototype in the first year. If you have the right guys, I think it’s a risk worth taking.

      Great idea and Good Luck!

      • Pat A Son 4:39 pm on November 30, 2012 | Log in to Reply

        Thanks for your suggestions Frank.
        You make me feel as if am ready for the big times.


    • kstackhouse 10:51 pm on November 29, 2012 | Log in to Reply

      Great presentation and very thorough. I loved the animation with your presentation. There is a children’s toy that let’s you connect a smart phone (I think iPhone) to it to access more information. I thought of it when I saw your presentation. It is similar to your idea, where the resources of the phone are being drawn-upon to make the original device more powerful and provide more features. You can take a look here: It would make sense that this is something that would be useful for adults too. Nice work.

    • C. Ranson 9:05 am on November 30, 2012 | Log in to Reply

      Hi Pat,

      I agree, great idea! I think your product would be very marketable and you have identified the student target group that would be a very interested in this product. Your elevator pitch and presentation are very impressive. I would invest in your product! BRAVO.

      Catherine 🙂

    • jenniferschubertubc 9:13 am on November 30, 2012 | Log in to Reply

      You had me at adapter, Patason! I do think that mobile computing is certainly the wave of the future, especially having gone through my own hardware woes during my travels. I have had to learn about many different ways to communicate, collaborate and work, through necessity over interest. You product has me extremely excited about the future of this technolgy.

      Your elevator pitch was very thorough, containing lots of valuable information, including research backup, flaws in currently available devices, and description of your new product. (I think the biggest thing for me was unlimited power supply! Well done there!!) Your venture pitch naturally brought in more specific information, including relevant facts and figures outlining the market share, which I found helpful in evaluating the importance of such a product.

      My only question relates to the adapters. Will they indeed be able to accommodate every type of mobile phone, or those that are touch screen technology only. (Only touch screens are shown in the animation, but “all phones” is mentioned several times in the pitch.) Will even the old flip phone work here? I suspect that most mobile owners will have the latest, but undoubtedly there will still be students who cannot afford that level of technology. That is not a primary concern for your product however, but may be a question asked by an administration who is determining whether or not to integrate it into the educational system.

      Overall, I was very impressed with the product! It reminds me of the Microsoft Surface they keep advertising here in the UK, but your adapter technology (and unlimited power supply) are what make it unique and pioneering. If I had the money, I would back you tomorrow!

      • Pat A Son 5:03 pm on November 30, 2012 | Log in to Reply

        Thank you Jennifer,

        The technology is for smartphone because they share the same technology with tablets so it easy to make a portal to convert a smartphone to a tablet. To do this with a feature phone would be a more expensive and less profitable affair.


    • Scott 2:01 pm on November 30, 2012 | Log in to Reply

      Indeed, at its core this is an original idea which shows potential.

      As a CEO Patason, you seem very knowledgeable and passionate about your product, which is a critical strength. I am also quite impressed by your team as presented in your written reflection – thank you by the way, for sharing a well written summary of your venture.

      Where I begin to have reservations about the idea is with its concept and marketability. The concept of a folding ‘dock’ is novel and addresses many of the pain points of mobile technology as you note, however at least two concerns immediately come to my mind:

      Firstly, your case, takes away to a certain degree, from the ultra portability and desecrate size of tablets and smartphones. I love my phone because I can take it anywhere and use it with one hand. I love my tablet because I can cozy up with it in my lap to read and type. After Jon Ive struggles with the form factor for a device for years and sources durable materials to construct it with, I’m just not inclined to add an extra case to it.

      Secondly, how does the hardware you add, particularly the stylus integrate with existing apps? Can I still use Evernote, GoodReader and the other apps I enjoy, as I always have?

      In terms of marketability, you have some solid references to support your products need, however some of the charts in your venture pitch were a bit dated – one from 2010 which notes that RIM’s market share is near what Apple’s is, which of course is no longer the case.

      Finally, I am left feeling somewhat uncertain of what I am getting for my 1 million dollar investment – how will the money be used (though numbers were not an explicit component of our projects).

      I hope I am not being overly critical here, but in my mind, the concept and plan need some clarification and review before I could consider investing.

      • Pat A Son 5:22 pm on November 30, 2012 | Log in to Reply

        Hi Scott,

        I love your thoroughness because this approach will bring the best out of any product you look at. As for the case it is valid concern but the main idea here is that you have to weigh the protection factor, creative affordances and unlimited battery life against form factor. Students will overlook the latter because the others will make the difference in their education. Considering that this is all you would need for school it is not an unreasonable assumption. The stylus is compatible with the current crop of drawing software.


    • Patrick Pichette 7:20 pm on November 30, 2012 | Log in to Reply

      Hi Patason,

      I appreciated the enthusiasm you showed in your venture and although you attack a pain point regarding the limitations of a smartphone by adding additional affordances, I just felt as though you were adding bulk to a perfectly working device for its function. If I want a tablet, I’ll buy a tablet while as if I want a smartphone, I’ll buy a smartphone. I don’t see much reason for buying a smartphone and then having to carry around the additional bulk that will likely not see much use. I’d rather carry around a VGA adapter, HDMI adapter or make use of an Apple TV along with a bluetooth keyboard when the need for projecting my screen’s content to a larger screen arises. The built-in Airplay functionality of an iPhone tackles much of what you propose and with a charger cable, there is unlimited battery power for using your device in this way. Still, your passion and motivation were evident and although it is an interesting proposition, I would likely look to invest elsewhere as I’m not convinced that it’s a feasible product.

      • Pat A Son 10:27 am on December 1, 2012 | Log in to Reply

        Hi Patrick,

        Thank you for your suggestions. It is clear that the creative product line is not for you. However you must remember that students are one of the main target groups of my products and they will have to weigh the tradeoff between added bulk and creative tools with unlimited battery life. From your scenario we have to remember that there will be times in the field when a plug is not available and the creative package is less bulky than an apple TV plus a keyboard. Finally not everyone lives by the all things apple mantra.


  • Pat A Son 2:08 am on October 29, 2012
    0 votes

    McGraw-Hill LearnSmart, Strengths ·         Sound theoretical and technical base ·         Well-developed online presence ·         A long history with the education industry ·         A large market share in education as is the largest educational publisher in the U.S ·         A wealth of resources to draw from with their experience in the print media ·         A wide […]

    Continue reading McGraw-Hill LearnSmart, Strengths ·     … Posted in: Week 08:
  • Pat A Son 8:58 am on October 20, 2012
    0 votes

    Hi everyone, Please hop over to and play with my AR book (1 page) on ecology. Building the page was simple enough but I did not like the fact the height of  an image above the book is pegged to the size of the image. A little image editing skills would go a long […]

    Continue reading My AR book Posted in: Week 07:
    • Peggy Lawson 7:34 pm on October 20, 2012 | Log in to Reply

      Thanks for sharing Patason – the 1st had experiences are good to see. While it looks very neat, I don’t know whether I’ve moved yet beyond my original impression that – currently, at least – the academica AR experiences I’ve seen are simply novelties and I don’t see them adding much to real advantages for student learning. They are cool, and it’s easy to see how student’s get excited about them, but either I don’t see them as staying engaged once they’ve experienced it a few times and at best I don’t see as how it adds to their gaining more knowledge.

      I’ll continue to say that it while I believe AR could have real potential, and probably already does in some areas, as a teacher I dont know if I’d invest a lot of time yet in finding AR applications for my students. However, as an investor I would probably get involved now, on the ground floor – IF I found the right company!


      • Pat A Son 3:07 am on October 21, 2012 | Log in to Reply

        Hi Peggy,

        I understand ‘where you are coming from’ but in terms of these tools I see them as additional tools in our toolkit that we use to help our charges construct knowledge. We must remember that knowledge is constructed from our experience in an environment and AR can be used to enrich these experience. We must also be mindful that learning is more about the student than the teacher and not every aspect of the learning experience is measurable in a tangible way. These ‘unmeasurables’ may be just as or even more important to the student than the ‘measurables’. On this note it can be safe to say that in many cases students(i k-12 at least) are more interested in enjoying the experience while teachers are more interested in getting results. So it is not surprising that in this age that we live educators are producing researches that shows technology does not affect learning outcome which is a position that is loaded with a ‘measurable bias’. If on the other hand the focus is shifted to learner’s experience then we will see a different story.
        In the case of my one page book on food chains one can argue that the same information can be gotten in a traditional or web page. To this I will ask is the experience the same with all three forms media. With theories of multiple intelligences and learning styles we have to say no because what may be a novelty to a teacher maybe that which serves as a vehicle that transports the student from ‘sitting the arena of the lesson’ to taking part to actually ‘taking part in the games’ at the cognitive level.


    • cunnian 8:24 pm on October 20, 2012 | Log in to Reply

      Hi Peggy,
      You raise some good points. There is definitely a novelty and gimmick factors to AR at the moment, but nonetheless I think that there is great potential for increasing the learning of a concept. In particular, I think that Zooburst-like media might make content more accessible to the ever-growing number of struggling readers in our schools and those who are simply very visual learners. Furthermore, this may be the kind of media that could be a real breakthrough for students with more serious learning difficulties. Anyways, I agree that this may not cause some sort of revolution in learning (though, like you, I wouldn’t discount it entirely) it may ultimately find a smaller niche in the school ecosystem.


  • Pat A Son 5:49 pm on October 16, 2012
    0 votes

    Technology such as AR can certainly go a long way in enhancing the learning experience in any science class such as my integrated science class. Here it can be used to visualise abstract concepts, reinforce tangible ones, visualize real activities that are impossible to observe, go on virtual field trip and generate interest. I can […]

    Continue reading Augmented reality in my classroom Posted in: Week 07:
    • Ranvir 6:54 pm on October 19, 2012 | Log in to Reply

      I am of the firm opinion that educators and learners ought to be involved in the design and development of any educational technology application. Period.

      I agree that the there would be limited uptake in schools if a technology is expensive or too complicated for an average faculty member to implement.

      • Pat A Son 6:42 am on October 21, 2012 | Log in to Reply

        Since we all agree on this position then it may be that we needed to find out what is preventing us from getting involved at the creative phase of these technologies. The fact that these technologies are created by our students a is even more damming.

    • visramn 9:21 pm on October 19, 2012 | Log in to Reply

      This is definitely a very relevant concern and it is a pre-existing problem that has resulted in other tools not succeeding in the past. Involvement of educators is very important because their opinions are grounded and based on evidence of what they have seen and experienced. Hence, I agree that their input is crucial.

      • Pat A Son 6:45 am on October 21, 2012 | Log in to Reply

        Thanks for the input Nureen.
        Please see my response to Ranvir above since you both have the same concern


    • C. Ranson 9:10 am on October 20, 2012 | Log in to Reply

      I can certainly see the advantages of implementing augmented reality into the learning environment for many reasons, the additional layers of information will improve engagement of today’s learner, address the needs of the visual learner and improve the explanation of more challenging concepts by introducing varying methodologies related to the content. The 3D application will improve the students understanding of a concept. Augmented reality used in dental health science courses like the Learn AR demo could be very effective and interactive for the learner and would be appropriate for head and neck, tooth morphology, oral assessment and diagnosis. As I navigated through the information this week there seems to be quite a bit of information about AR related to dental education.


    • jhodi 6:27 pm on October 20, 2012 | Log in to Reply


      I thought that the use of AR to take classes on virtual field trips was one of the most interesting and applicable to a classroom environment. This application has the potential to solve a legitimate problem- the inability of classes to visit museums and other places frequently. Much less organization such as parent volunteers, funding, and permission slips are necessary to go on a virtual field trip. With the addition of AR to virtual field trips, these field trips can be much like the real experience.

      I also wonder about the future of AR in education. I wonder if it will be a technology (such as gaming) that is viewed more as an engagement factor as opposed to a technology of high educational potential. Several of the current AR applications seem very engaging, but seem to lack a solid educational factor on their own. I would love to see further development of AR technologies that have a solid education base and that could be self-sufficient.


      • Pat A Son 7:53 am on October 21, 2012 | Log in to Reply

        I think that educational potential most new technology is untapped and as a result they are written off as serious educational tool. Gaming as you mentioned is an example of this. As I am typing this a possible reason for this is appearing to me. It has to do with the the nature technology, the business model of gaming and the business model of education in the traditional sense.
        First off the technologies are time consuming to work with so an active teacher would not have the time to develop this.
        The old school game development model usually involves a company such as EA with deep pockets that can pay a to work for years on a humongous multilevel game that will eventually earn millions of dollars. This is certainly is not what we need in academia today.
        At the other extreme in gaming is the independent game developer who works without support or sponsor to produce a smaller but still appealing game experience. This too is too consuming for an educator to pull off while being actively involved in teaching.
        I believe an unoccupied educational technology niche exist where institutionscan hire experts to create subject specific content for their faculty. This must be done with input from the teachers. Content here need not be complicated it can be an explorable model of the pyramid or an interactive illustration (small game) of the immune response that may take half an hour to complete.
        This is getting too long but you should get the picture.


    • Lisa Nevoral 7:00 pm on October 20, 2012 | Log in to Reply

      Jhodi, I never thought to use AR for field trips. Good idea. This would be a way for schools and school districts to reduce costs (potentially). But I also think that the culture of museums and actually being at such places may spark or ignite students’ interest in certain areas.

      Patason, I agree that educators need to be part of the process to create and design technological applications. There needs to be a pedagogical reason to using AR in the classroom.


    • cunnian 7:58 pm on October 20, 2012 | Log in to Reply

      Hi Patason,
      As a fellow science teacher, I share your enthusiasm about AR! Making the unseen visible is often the most difficult job and your examples could go a long way towards solidifying abstract concepts for all learners. I can see using layar or something similar for an ecosystem lab, to show the myriad of connections that exist between abiotic and biotic factors. I was also wondering if AR could be used for more quantitative than qualitative labs as well. I found this article about visualizing CO ( using AR, a smartphone and very-MacGyvered CO sensor. There may be a way to use Probeware to incorporate data collection and visualization in a very powerful way. I’ll have to start playing with this one. You could definitely leverage the built-in accelerometer of smartphones for physics applications. Regardless, I think that there are many possibilities here.

      One question about your concern regarding content generation… do you think that students could create the content? It could be onerous to do, or much more meaningful for students to create their own learning. Something to think about anyway. Thanks for the post… it generated some great discussion!


      • Pat A Son 6:34 am on October 21, 2012 | Log in to Reply

        Hi Cunnian,

        I think that anything that enables students to take control of their learning is great for education. Content creation as a part of our lessons should be encouraged as much as possible in any area not just for AR alone.


  • Pat A Son 8:15 am on September 26, 2012
    0 votes

    Born January 12, 1964 Jeffrey Preston “Jeff” Bezos the founder and CEO of which isthe largest online merchant of books and a wide variety of products on the World Wide Web. He graduated from Princeton University in 1986 with a Bachelor of Science in electrical engineering and computer science. After graduating he worked at several […]

    Continue reading Jeff Bezos the founder Posted in: Week 04: Entrepreneur Bootcamp
    • Jonathan 8:03 pm on September 26, 2012 | Log in to Reply

      It’s amazing to see how Amazon is growing in all different ways. It has essentially become synonymous with online shopping. I couldn’t agree with you more on the idea that it is an e-learning company. If it isn’t then it certainly is a distributor of material. I can’t count the amount of times that I have gone back to Amazon to purchase texts, at least towards the last year in undergrad. The growth of the company truly has no limits. It has gone from selling books to literally everything.

      I recall being down in US and having the option to purchase and have same day delivery? Wow! Very powerful company and you can bet they are chomping at the bit to get into the digital textbooks.

    • teacherben 8:56 pm on September 26, 2012 | Log in to Reply

      Not specifically about educational technology, but interesting from a business point of view, I read an article a couple months ago about how the US govt.., under pressure from various brick-and-mortar retailers, was forcing Amazon to charge sales tax. The article warned that this might ultimately work against them. Until now, Amazon only charged sales tax in places where they had a physical presence (distribution centers and so on.) They limited the number of these that were out there so they could minimize the number of places where they had to charge taxes. Now that they have to pay taxes all over the place, they are likely to start building up a physical presence in a lot more place, now allowing them to expand their services in a big way, such as offering same-day service. So, in trying to level the playing field, Barnes and Noble and some of the others unleashed a beast. A couple months later, this does indeed seem to be the case. They are building all over the US.

    • jkotler 1:57 am on September 27, 2012 | Log in to Reply

      I found your biography on the founder of to be quite interesting because I am quite familiar with the company (and buy many books through it on my kindle) but honestly never knew about its CEO and their beginnings. As well, I too find it inspiring when I learn about a company that is able to adapt so well to the changing market, which especially now changes quite rapidly.

      • Pat A Son 7:07 am on September 29, 2012 | Log in to Reply

        If amazon was a creature Darwin would be proud of it 😉

    • pcollins 8:02 am on September 27, 2012 | Log in to Reply

      Gosh, only one person behind amazon – that’s amazing. I honestly thought that it must have been a group design. And it’s interesting to envision it as a e-learning venture. I do a lot of “quik-search” to learn about authors/get reviews/find related topic books. Not that I would probably ever include an amazon cite in my references, but for daily life and general knowledge there is a lot to be found.


    • kstackhouse 9:14 am on September 27, 2012 | Log in to Reply

      I think Amazon has become a great resource for students and educators. I have bought several books for MET courses through Amazon, one book was $20 less than at the UBC bookstore…which charges $25 to ship within Canada. I got my book shipped for free…

      I also use Amazon to order books for our school. We can buy them much cheaper this way and the shipping and payment is always a breeze. As you say, they are becoming the everything store. I have also purchased cameras, external hard-drives, and other materials for classroom use.

      Students (and most users) are using the reviews feature as a great way to help them select books. This has been great when a student asks me about a book down in the library or one of the extra ones on my shelf. I direct them to the reviews on Amazon and other sites to help them decide if this is a book they might want to select.

      • Pat A Son 7:03 am on September 29, 2012 | Log in to Reply

        I got my credit card in order to purchase books on amazon, books that were not available locally. Now my students take it one step further they are purchasing previous versions of text at minimal cost in order to save. This is something I never do but it is an option they exploit, And yes I use the review all the time. All in all I amazon to be a gem for students and educators alike.

    • Jonathan 9:24 pm on September 28, 2012 | Log in to Reply

      Ken — Great point about the user reviews. I forgot about that feature. Those reviews are immensely popular and useful when it comes to online buying. Amazon definitely setup their venture properly in allowing for the user feedback to come through on all of their products.

  • Pat A Son 3:39 pm on September 14, 2012
    0 votes

    Gartner’s 2012 Top Ten Strategic Technologies are as follows: Media Tablets and Beyond Mobile-Centric Applications and Interfaces. Contextual and Social User Experience. Internet of Things. App Stores and Marketplaces. Cloud Computing. Next-Generation Analytics. Big Data. In-Memory Computing. Extreme Low-Energy Servers. (NB. Cloud computing is number 10 in the original list because I find it is […]

    Continue reading Gartner’s 2012 Top Ten Strategic Technol… Posted in: Week 02: The Edtech Marketplace
  • Pat A Son 5:47 am on September 6, 2012
    0 votes

    Hi everyone, This is my sixth ETEC course so I am passed the halfway mark and it has been great so far. I am of the opinion  that this will be a different experience to the others since it is geared towards ‘selling’  rather than the theories of learning and teaching. In a way I […]

    Continue reading Hello from Tobago Posted in: General
    • kstackhouse 8:15 am on September 6, 2012 | Log in to Reply

      Good to see you Patason. I forget now which course we took together. I look forward to hearing more of your insight. Have a great term.


    • sophiabb 8:26 pm on September 7, 2012 | Log in to Reply

      Hi Patason,

      Great to see another person from the Caribbean here. Looking forward to learning with you.


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