Formal Report Outline

Formal Report Outline

An Impact Assessment: Increasing consumer engagement with add-on selling at London Drugs.

I.   Abstract

II.  Introduction
       A. London Drugs Background and Brand
       B. Background on current add-on products
              1. Non-profit Partnerships
              2. Deal-of-the-week
              3. Miscallaneous personal and home care products
       C. Determinine the audience
       D. Current qualitative situation of add-on selling approach
       E. Identify the problem 
       F. Purpose of this report: to assess the impact of proposed solutions
       G. Scope of the inquiry
      
III. Data Section (Body)
       A. Current quantitavive situation of add-on selling approach
       B. Methodology to impove outcome of add-on selling
              1.  
              2. 
              3. 
       C. Survey Questions
              1. 
              2. 
              3. 
       D. Results
              1. Survey response from employees after implementing proposed solutions during trial period
              2. Recorded sales after implementing proposed solutions during trial period
       E. Analaysis
              1. Conversion Rate comparision via recorded sales before and after implementing proposed solution 
              2. Qualitative response comparison from employee surveys, represented graphically to determine percieved most effective solution.

IV.  Conclusion
       A. Summary and overall interpretation of findings
       B. Proposed recommendations

V.   References

VI.  Appendix