The more deeply I engage with media—especially while studying in a program centered on media itself—the more I notice how easily it shapes my perception, attention, and even my habits of thought. This course has made me confront something I never really questioned before: what does it mean to maintain a healthy distance from the media systems that structure so much of our daily life? And what happens when we don’t? Will constantly scrolling through short videos or fragmented content make us less intelligent? If so, how?
Since middle school, teachers told me that I used too many vague pronouns in my writing, which affects my precision. They frequently remind me to avoid using “this” or “that” in my writing. “If you can’t find suitable words, it means your language isn’t keeping up with your thinking.” This indicates that you lack language as a tool to deeply form your own understanding and thoughts. If medium shapes cognition (McLuhan), how is constant scrolling reorganizing our ability to think? Many people intuitively think that short videos make us “dumber”, but the reasons are often misinterpreted. The issue isn’t that watching TikTok directly lowers intelligence. Instead, these platforms cultivate a discourse environment that is extremely homogeneous and structurally limited (Loupessis and Intahchomphoo). You may seem to be exposed to a lot of content every day, but in reality, it’s all just a repetitive corpus of viral phrases.
According to the article “What the Sigma?: The Sociolinguistic Applications of Gen Alpha Slang in the Digital Era,” scholars, based on Generation Alpha’s own digital slang research, cataloged 46 different examples of Gen Alpha slang and grouped them into five categories: Fresh & Creative, Flippant, Imitative, Acronym/Clipping, and more (Rodriguez). Most of those slang terms fall under the “Fresh & Creative” category — that is, they are newly coined, playful, and often tied to visual-media or short-form video contexts like “Skibidi,” “rizz,” “fanum tax,” etc. This suggests that the linguistic repertoire of Gen Alpha is not being recycled from older generations but is instead expanding—producing new vocabulary at a very fast pace and restructuring how younger people communicate.
In contrast with the more stable, formal language, this dynamic and rapidly shifting slang ecosystem emphasizes my concern: as everyday expression is increasingly shaped by fleeting memes and platform-specific references, so the linguistic resource on which thoughtfully reflective, precise expression diminishes, limiting how wide or deep our conceptual world can become.
“The limits of my language mean the limits of my world” – Ludwig Wittgenstein
In light of our course discussions, this feels connected to Wittgenstein’s insight that language structures the world we can inhabit conceptually. If, as McLuhan suggests, media environments reshape attention and cognition, then a restricted linguistic repertoire not only reflects that shift. It reinforces it, narrowing the range of ideas we are capable of forming in the first place. The convenient yet biased categorization of things, the crude grouping of people and events, the choosing of sides, and the imposition of stereotypes are often caused by the inertia of language. When language divides the world, it limits how our brains organize knowledge.
This brings me back to our discussions of Bollmer and materiality: the problem isn’t just what content says, but how platforms structure the kinds of expression that feel natural. TikTok discourse often feels “vast,” but structurally it’s incredibly limited. We scroll through thousands of videos that appear diverse but repeat the same linguistic templates, emotional beats, and forms of reaction. The result is what Adorno might call pseudo-individuality: a sense of originality inside a fundamentally homogenized system (Theodore Adorno). So my emerging argument is this: Homogenized media environments don’t just limit what we see—they limit the language we have available to describe our own experiences. And when language narrows, thought narrows.
The topic of how language shapes thought is a well-worn one, and it’s also a frequently discussed binary proposition in philosophy. A comparable concern arises in George Orwell’s notion of “Newspeak” in 1984, wherein the state deliberately reduces vocabulary so that citizens become literally incapable of forming rebellious or complex thoughts (“Language in 1984 and the Concept of Newspeak”). While our contemporary situation is not governed by authoritarian language control, the basic mechanism is similar in a way that is almost unbelievable: when available vocabulary shrinks, so shrinks the range of imaginable ideas. Neil Postman extends this argument in Amusing Ourselves to Death, contending that societies dominated by entertainment-centered media lose the capacity for sustained, rational discourse (Postman). For Postman, the danger is not censorship through force, but through distraction—when a culture becomes saturated with quick, shallow, emotionally stimulating content, people lose the cognitive habits required for critique. Both Orwell and Postman offer useful parallels to what we have discussed in class: media environments shape not only what we think about, but the very conditions under which thinking is possible. When we combine their insights with McLuhan’s “the medium is the message” and Bollmer’s claim on media materiality, a clearer pattern emerges–media forms that privilege speed, simplification, and entertainment tend to produce linguistic environments where nuance atrophies, and with it, the capacity for deeper political, ethical, and intellectual reflection.
How can we improve our expression and critical thinking skills? Read more serious books and works, or listen to insights that aren’t mass-produced. Strive for greater precision in word choice, try to describe feelings more specifically, find a precise word for vague thoughts, and then replace it with more of these words to expand your vocabulary. The vastness of our thinking is only limited by our limited language. In reality, our thoughts are incredibly vast; given better language tools, we can go much further.
Reference:
Loupessis, Iliana, and Channarong Intahchomphoo. “Framing the climate: How Tiktok’s algorithm shapes environmental discourse.” Telematics and Informatics, vol. 102, Oct. 2025, p. 102329, https://doi.org/10.1016/j.tele.2025.102329.
“Language in 1984 and the Concept of Newspeak.” Teddybarbier.Com, www.llceranglais.fr/language-in-1984-and-the-concept-of-newspeak.html#:~:text=What%20is%20Newspeak%20?,in%20totalitarian%20countries%20and%20organisations. Accessed 5 Dec. 2025.
Postman, Neil. Amusing Ourselves to Death. Pearson Education, 2007
Rodriguez, Sophia Marie. What the Sigma?: The Sociolinguistic Applications of Gen Alpha Slang in the Digital Era | by Sophia Marie Rodriguez | Medium, medium.com/@sophiamarie.rodriguez/what-the-sigma-the-sociolinguistic-applications-of-gen-alpha-slang-in-the-digital-era-b7ef7e489af0. Accessed 5 Dec. 2025.
Theodor Adorno and Max Horkheimer, mariabuszek.com/mariabuszek/kcai/PoMoSeminar/Readings/AdornoHork.pdf. Accessed 5 Dec. 2025.
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Written by Gina Chang
