Memorandum: Posting of LinkedIn Best Practices

To:                       The Glam Fam, English 301 Writing Team

From:                  Meera Patel, English 301 Student

Date:                   June 29, 2020

Subject:              Posting of LinkedIn best practices

LinkedIn is an online networking platform used to connect a user base of employers, job seekers, and professionals. As outlined in lesson 2.2, I have compiled a list of 10 best practices that will ensure you get the most out of your time on LinkedIn:

1. Profile Picture: The profile picture is essentially your first impression to an employer; ensure it’s taken in a professional manner. Most often this is an individual headshot or wearing business casual attire.
2. Goals: Make it clear what you hope to achieve through LinkedIn, whether that be a job, connections within an industry or to research another career, make an action statement as a part of your summary.
3. Summarize: Further, utilize the summary section to share unique traits or highlight of skills that will attract the desired audience to your profile.
4. Skills: List your skills, and complete offered LinkedIn practical tests to certify you are knowledgeable in certain software or area to support your credentials.
5. Recommendations: Have colleagues and co-workers endorse and recommend your strengths. Endorsements are a form of reference for newcomers to your profile.
6. Up to Date: As you take on new roles and experiences, continue to update your profile to show your growth and progress.
7. Professional: Avoid using the platform like Facebook and similar social media, therefore only maintain connections that add to your professional growth.
8. Consistency: Keep consistent with the frequency of posts to maintain an online presence. For instance, an interesting article, or highlight posted once per week (or month).
9. Timing: Target hours are certain hours where your profile garners the most engagement. Determine these, and schedule to post updates of any kind, during this time.
10. Relationships: Make strong connections by building rapport through actions like sharing, commenting, liking, and joining groups that relate to your professional goals.

I hope these LinkedIn tips will help you enhance the reach of your professional network.

Works Cited

Barratt, Bianca. “An Expert’s Advice On Making The Most Of LinkedIn.” Forbes, Forbes Magazine, 26 June 2019, www.forbes.com/sites/biancabarratt/2019/06/26/an-experts-advice-on-making-the-most-of-linkedin/#7e31b8c17037.

Ghemud, Amol. “14 Tips for Getting Most out of LinkedIn.” LinkedIn, www.linkedin.com/pulse/14-tips-getting-most-out-linkedin-amol-ghemud/.

Greenberg, Oren. “6 Scientific Ways to Get the Most Out of Linkedin.” Social Media Today, 29 Nov. 2016, www.socialmediatoday.com/marketing/6-scientific-ways-get-most-out-linkedin.

“How to Effectively Use LinkedIn.” Student Services, 18 July 2019, students.ubc.ca/career/career-resources/effectively-use-linkedin.