Memorandum
To: Erika Paterson
From: Sydney Dunn
Date: July 10th 2020
Subject: Formal Report Progress
As outlined in section 2:3 of ENGL 301, this is my progress report for the formal report assignment.
I have identified the intended audience to be Andrew Mckee, the owner of Great Dane Coffee. This report serves investigate ways of improving the consistency and quality of Great Dane’s Instagram content. Improving this content should increase traffic and engagement therefore connecting more potential customers with the business.
My research plan is as follows:
-Observe Great Dane’s current Instagram activity
-Create survey questions as outlined in the enclosed document
-Implement survey, conduct interviews, and complete any supplemental academic research
-Experiment with changing the content and posting schedule of the Instagram, observing changes in engagement
-Analyze changes in engagement in conjunction with survey responses
My writing schedule will be as follows with room for adjustment as needed:
July 19th – Introductory segments including background research and initial observations
July 22nd – Analysis of initial survey responses
July 29th -Observation of results of content adjustments
July 31st – Analysis of remaining data
Enclosed: SydneyDunn_ReportPrep
Hello Sydney,
Thank you for this Progress Report, excellent, you are good to proceed. Enjoy, Erika