Response to Leadle, Noise versus Knowledge: Umberto Eco on the Internet: https://blogs.ubc.ca/mdia300/archives/category/critical-response.
In their post “Noise versus Knowledge: Umberto Eco on the Internet,” Leadle revisits Eco’s warning that information overload risks turning meaning into mere noise. She connects his critique of digital excess with our own scrolling habits, describing how constant exposure to fragmented posts and updates produces a kind of semiotic overfeeding. I found her reflection especially compelling because it saturates Eco’s theory in lived experience: the daily cycle of consuming, forgetting, and repeating online. Yet Leadle also resists framing technology as purely destructive. Drawing on Renata Kristo and Sherry Turkle, she shows that digital media can both scatter and sustain us, a tension Eco himself recognized when he created Encyclomedia to teach with, rather than against, the web. Her post ends with a call for mindful media use, suggesting that meaning can still be preserved if we approach technology consciously.
This nuanced reading of Eco captures why his ideas feel so urgent today. Still, I think Eco’s distinction between information and knowledge can be expanded using more recent perspectives on new materialism and ecological thinking. Where Eco sees “noise” as the collapse of meaning under too much data, theorists like Tim Ingold and Elizabeth Garber invite us to look at abundance not as loss, but as process, a field of relations where knowledge is continuously made. Their work reframes digital overload as something living and interactive rather than chaotic and destructive. Reading Leadle’s post through this lens helps us move from Eco’s anxiety about excess toward an understanding of media as ecological and participatory.
From Materiality to Materials
Eco’s metaphor of semiotic overfeeding suggests that the digital world saturates us with signs detached from their original context. Leadle develops this by calling the internet a hypertext of our own making, where memory is constantly overwritten. This reminds me of Ingold’s essay Materials Against Materiality (2007), where he argues that scholars have focused too much on the abstract idea of “materiality” rather than on the materials themselves, the substances that flow, shift, and transform. For Ingold, nothing in the world is ever still; every material is caught up in a continual flux of becoming.
If we apply this to Eco, information is not simply a pile of detached signs. It’s more like a stream of interacting materials, images, words, code, pixels, each carrying histories and potentials. From this view, the problem isn’t that there’s too much information, but that we often treat it as static content instead of living matter that requires engagement. Ingold might say that Eco’s fear of noise stems from imagining media as finished objects rather than as ongoing processes of formation. Knowledge doesn’t disappear in movement; it emerges from it.
Leadle’s post resonates with this shift when she describes her laptop as both Eco’s nightmare and Newitz’s dream. That ambivalence, technology as distraction yet also memory, captures exactly what Ingold calls the correspondence between humans and materials. We do not simply use devices; we think through them, shaping and being shaped in return.
Ecology of Meaning
Ingold expands on this idea in Toward an Ecology of Materials (2012), suggesting that materials are perpetually interconnected, forming an ecology rather than a mere assortment of objects. Thinking ecologically involves focusing on the movements of energy, time, and matter that link humans, technologies, and environments. When Leadle expresses feeling overwhelmed by semiotic excess, Ingold might argue that the objective isn’t to escape the current but to learn to navigate it, fostering an awareness of its patterns
This perspective transforms Eco’s noise into something more dynamic. The endless content of the internet becomes a living medium, a shifting landscape of meanings, algorithms, and affects. We might still feel overwhelmed, but the solution is not less information; it’s better correspondence with the materials of information itself. In other words, meaning is ecological: it arises through ongoing adjustment, not control.
Making, Knowing, and Intra-Action
Elizabeth Garber’s “Objects and New Materialisms: A Journey Across Making and Living With Objects” (2019) extends this line of thought. She argues that objects and humans exist in intra-action (a term from Karen Barad), they co-create one another through making. Materials aren’t passive; they have agency that calls for response. Garber writes that “making is a form of knowing,” because working with materials teaches us how they think.
Leadle’s reflection on scrolling, remembering, and forgetting can be reinterpreted through Garber’s framework. When we interact with our devices, we are not just consuming media; we are constantly making meaning with it, arranging feeds, curating profiles, remixing content. Even the so-called noise of the internet might be understood as a collective process of making, where knowledge is distributed across humans and technologies.
This doesn’t erase Eco’s concern about misinformation, but it reframes it. If we see media as active matter rather than as neutral carriers of information, the responsibility shifts from filtering noise to engaging ethically with the ecologies that produce it. Knowledge becomes less about storage and more about relationships, about staying attentive to how our interactions with digital materials shape what and how we know.
Re-evaluating Eco’s “Noise”
Leadle ends her post by saying she wants to think with the media without letting anyone else think for me. That sentiment perfectly captures the bridge between Eco’s skepticism and new materialist optimism. Eco was right that the internet challenges our ability to discern meaning, but Ingold and Garber show that meaning has never been something stable to begin with. It’s always been made through our entanglements with materials, ink, paper, screen, or code.
From this view, noise is not the enemy of knowledge but its condition of possibility. The excess of digital life forces us to negotiate meaning continually, to make and remake understanding in relation to the materials that surround us. Rather than Eco’s image of drowning in information, we might imagine ourselves swimming, sometimes struggling, sometimes graceful, within a sea of ongoing correspondence.
Conclusion
Leadle’s reading of Eco opens a vital conversation about attention, memory, and media saturation. Building on her insights through Ingold and Garber helps us see that the internet’s overflow doesn’t only fragment knowledge; it also sustains new forms of making and thinking. Meaning, like matter, is never still. It moves with us, through our screens, our hands, our networks. The challenge is not to escape the noise but to listen within it, to recognize that even in the clutter of feeds and pixels, the world of materials is still teaching us how to think.
sources used:
- Ingold, T. (2012). Toward an ecology of materials. Annual Review of Anthropology, 41(1), 427-442. https://doi.org/10.1146/annurev-anthro-081309-145920
- Ingold, T. (2007). Materials against materiality. Archaeological Dialogues, 14(1), 1-16. https://doi.org/10.1017/S1380203807002127
- Garber, E. (2019). Objects and new materialisms: A journey across making and living with objects. Studies in Art Education, 60(1), 7-21. https://doi.org/10.1080/00393541.2018.1557454
- Clyde Partin, W. (2021). Materialist media theory: An introduction: By G. bollmer, new york & london, bloomsbury academic, 2019, 198 pp., $26.95 (paperback), ISBN: 9781501337093. Routledge. https://doi.org/10.1080/15295036.2021.1877909


