Formal Report Outline

Increasing Social Media Engagement

for Great Dane Coffee

I. Introduction

A. Description of Great Dane Coffee

B. Background on social media and business

C. Description of Great Dane’s social media

D. Purpose of report

E. Description of data sources

F. Scope

II. Data Section

A. Introduction of Instagram as a Platform

1. General feed
2. Instagram stories
3. Advertising opportunities

B. Preliminary research

1. Numbers of followers, likes, etc.
2. Initial survey responses
3. What makes an effective Instagram for a business

C. Changes made over time

1. Types of posts on main feed
2. Types of stories
3. Changes in engagement numbers

D. Secondary survey

1. Feedback on changes

E. Sustainability of changes

1. How this can be maintained or changed over time

III. Conclusion

A. General summary

B. Recommendations moving forward