Category Archives: Other

Are Our Objects Inanimate?: Making and Animism

Photo by Rick Wicker: Ahayu:da:, Zuni war god statues meant to be returned to the earth to decompose, returned to the Zuni in 1986 after a century of negotiations with the Denver Museum.

Note: If you haven’t read this summary of David Abram’s The Spell of the Sensuous, you might not be able to make as much sense of this post. If you’re interested, read that here: https://blogs.ubc.ca/mdia300/archives/411

Are Our Objects Inanimate?: Making and Animism

A wide array of philosophical and media-theoretical projects have addressed the agency of objects or the vitality of matter. The object of this paper is to reconcile Tim Ingold’s ideas of correspondence and currents of matter outlined in Making with David Abram’s Indigenous understanding of animism grounded in ecological reciprocity. To understand the seams and convergences between these two modes of thought is to answer the question: how does making affect objects and animateness? For the purposes of this paper, I will use the words “objects” “materials” and “matter” somewhat interchangeably to refer to natural or human-made things that we would consider inanimate.

Abram’s argument that “…we are human only in contact, and conviviality with what is not human” (Abram 10) rests on the understanding that our modern world of human-made objects and structures does not, at least as strongly, invite our senses into a reciprocal field of engagement with the world of non-human agents around us. To animistic cultures, that agency held by stones or rivers exists distinctly because they are more-than-human; that is to say, because they possess a certain otherness. They are so totally different and apart from us and our understanding that they can act as distinct agents with outside secrets and knowledge for us to learn as humans (Abram). An object made by a human, it seems, lacks this distance from human understanding. There is no mystery as to why a toaster exists in a kitchen, what its purpose is and why it does the things it does. It was made by humans, for humans, to fill a human purpose. A toaster can teach us nothing beyond our own mode of human thought.

But of course, all human-made things are, in some way or another, made out of the natural world. Our homes came from breathing trees, our pottery from the earthen banks of shimmering rivers. Even an object as inscrutably complex as an iPhone is, down to its every atom, composed of raw, natural material that once held a place in a more-than-human ecology. Even animistic cultures of the past and present certainly make all sorts of things and live in structures of their own design. Where, then, would Abram draw the line in the sand between our new ecosystem of near-exclusively human-made objects and the more-than-human world of nature? What happens, for instance, to our dynamic, reciprocal relationship with a tree when we cut it down and fashion it into a house?

In The Spell of the Sensuous, Abram does not see making as a clear-cut dead end for the otherness of human-made objects: “… our human-made artifacts inevitably retain an element of more-than-human otherness … [which] resides most often in the materials from which the object is made” (Abram 65). He argues, for instance, that the organic swirling grain of a tree trunk in a telephone pole, because it was not devised by humans, retains some element of dynamism that responds to our senses. Because his case for animism arises from the reciprocity of perception itself, Abram doesn’t argue for distinctions between “animate and inanimate phenomena, only for relative distinctions between diverse forms of animateness” (90). Discerning the ‘animateness’ of objects cannot, then, be a matter of drawing lines. To Abram, all human made objects, though lessened in their “more-than-human otherness,” all respond reciprocally to our senses and are thus all animate. Each have their own unique agency, some more responsive than others. What kinds of distinctions, then, can we make between these forms of animateness?

Ojibwe languages, for instance, categorize many objects along with human-made artefacts as persons (Harvey 34). The plethora of cultures that understand the world in ways that could be deemed animistic is inumerable, and conceptions of which objects are or are not animate shifts drastically from culture to culture. Even more puzzling, some cultures to whom objects are viewed as persons do not even view all animals as being persons or quite as having the same depth of animateness. An example of this phenomenon comes from none other than Tim Ingold himself. In an early work on ecology, he noted that to many arctic hunting societies, “dogs – along with other domestic animals – have no ‘other-than-human’ guardian, and hence they have no free-soul…” (The Appropriation of Nature, 255). Though certainly bizarre from our perspective, this example would seem to embolden Abram’s answer to the question of why human-made objects are not considered to have the same kind of animateness as natural ones. To these cultures, even an animal can lose its otherness to humans, and so become much akin to a human-made object. By growing up around humans and human lands, by fulfilling human goals and working for human purposes, these animals no longer possess an agency distinct from that of a human, no longer stand freely as mysterious foreign agents with their own unique knowledge to teach us.

So, how exactly are we changing the animateness of an object (or an animal, for that matter) when we make it into something that fills a human purpose? It isn’t gone completely, and as Abram points out, it can retain some visual dynamism, but as noted with the Ojibwe languages, even totally human-made objects can be viewed as persons which are still vividly and responsively animate. Perhaps, then, it depends on how an object is made. This is where, at last, we can bring in Ingold to understand objects and making. 

He argues in Making that humans are not the only ones to make with things in the world. Ingold sees no categorical difference between the slow dripping of water that forms a stalagmite and the mining of a quarryman that cuts a block of marble into a statue (Making, 22). To him, at the deepest level, both are simply examples of matter changing matter, of course with wildly differing levels of complexity. Humans are simply one of many agents that engage in the constant growing and changing of matter in the world. Making, then, would seem to be a way that humans engage in the reciprocal field of interaction between different more-than-human agents, not reject it. 

Although I have so far used the word agency to describe a not-necessarily-animistic way of understanding the ways that objects seem to “act” independently of us, Ingold would certainly take issue with this terminology. Contrary to thinkers like Jane Bennet, he argues “…humans do not possess agency; nor, for that matter, do non-humans. They are rather possessed by action” (Making, 97). In other words, when explaining how objects, natural or human-made came to be, it is more accurate to talk about things growing and changing in response to things around them, rather than enacting a pre-concieved intention onto them. Ingold would argue there is another word that we should use instead of agency: correspondence. I would argue there are two: correspondence and reciprocity. Ingold and Abram both have a word for this back-and-forth, cyclical relationship we have with things, where we respond to their form and qualities and they respond to our actions and so on until things have grown and changed.

Ingold’s term refers to the relationship between humans and objects, and Abram’s refers to the relationship between objects and their surrounding ecology. Both of these, to an animistic culture, are keys to why certain objects are or are not considered more responsively animate than others. In looking for a single trait or quality that an object does or doesn’t possess–in looking for ‘agency’–we have missed the essence of how objects make things grow and change in the world. It isn’t the result of a trait that allows them to exert some sort of will onto something, but instead the result of a certain kind of relationship with that ‘something’– a correspondent one, or a reciprocal one. Both are ways that an object can be deeply animate. 

To understand how Abram has come to the conclusion that many of our human-made objects have lost a depth of animateness, we must begin with the the time before we interact with objects–before they are turned into human-made things–to see how they already act in reciprocity with the world around them.

A stone is perhaps the proverbial “inanimate object,” the example most commonly given in contrast living things. A stone, most would say, is an inert, unresponsive thing, simply waiting for a human to kick it or throw it or make it into something useful. But perhaps we are blinded by our lack of attentiveness. If you look carefully, you may notice that a stone is not in fact unresponsive, but is a world of interaction–erupting with indecipherably complex entanglements of species of moss and lichen, teeming with factions of marching ants to whom that stone is a towering lookout, hiding beneath its base a dark world of isopods kept safe as they feast on fallen leaves. The stone exists in reciprocity with such a sprawling array of wildly different beings it would be near impossible to count them. 

Perhaps we are also blinded by our narrow view of time. Every stone in a river has a billion-year life story, perhaps more wild and harrowing than any of our human histories. Churning for eons in the fiery maw of the earth itself, erupting into the open air, transforming from blazing red to solid black, only to be bludgeoned to bits by centuries of wind and rain, caught then in a million-year dance with the rushing erosion of river currents, transfigured over millenia from flowing magma to jagged rock to smoothened stone. The lifetime of reciprocal relationships that stone has had with moss or wind or water outnumber the relationships in your life by orders of millions. This is what Ingold is referring to as the currents of matter–a process of constantly flowing, changing and intermingling in reciprocity as materials grow and transform. For these billions of years even before we had evolved, these objects lived vivid “lives” in reciprocity with the world of more-than-human things around them. This, I would argue, is more than grounds enough to view them as deeply, responsively animate.

Let us move onward, then, from before humans encounter an object to the moment a human makes with it. Ingold’s primary project in Making is rejecting the idea that making means imposing our pre-concieved designs onto objects. He argues, “the most [a maker] can do is to intervene in worldly processes that are already going on, and which give rise to the forms of the living world that we see all around us” (Making, 21). Just as Abram sees the animateness of an object in those aspects of its materiality that were not devised by humans, Ingold argues that we must work with that more-than-human materiality of an object in order to correspond with it. This reciprocal way of working and making wherein we respond to an object and it in turn responds to us allows what we might call the “agency” of an object to enact itself, rather than destroying it to act only for human purposes. That is to say, we correspond with the unique animateness of an object when we make with it. That specific animateness perhaps changes once it is made. “Finished” objects are no longer mysterious beings ‘living’ in reciprocity with a more-than-human ecosystem, and because their purpose has become primarily human, they have lost most of their otherness to us. Still, it is in what remains of their natural materiality, textures and forms that they maintain some sense of being animate. They can still, at times, surprise us, or seem to act against our will. 

Perhaps, then, some depth of animateness in our objects was maintained for most of human history, even though we made new things with them. They now existed for human purposes, but because we had yet to master machines and manufacturing, they had to be made in direct correspondence with their unique more-than-human qualities, and the otherness of the textures and shapes of nature were thus still very much intact. Moreover, many objects and structures would continue to serve not only humans, and left free to interact with the non-human forces of the elements. Their place in the ecosystem and the natural currents of growth and decay were worked with rather than fought. 

If animateness, then, is the ability to act against or other than human purposes in correspondence, and to be free to engage with and be changed by things that are not human in reciprocity, then we may be able to find the true downfall of the animateness of objects with the industrial revolution. 

Machines, factories and production chains allowed us the domineering control to truly destroy the ‘agency’ of an object. We could, down to the most minute detail, mass produce identical, rigidly designed products hyper-engineered to serve exclusively human purposes. No longer did we have to go out into the more-than-human landscape to gather material, and attend to the material qualities of the object in correspondence with our bodies. No longer were our objects a collaboration between human and material. We create entire labyrinthine networks of mechanical apparatuses, intricate machines and global supply chains, taking unfathomable amounts of space and energy to reject the innate, natural qualities of materials and force them to rigorously human-centric, functional forms. After all, what is the ultimate goal of mass-produced objects but to exist as perfect, isolated extensions of human agency? This anti-animate quality is the explicit goal of mass-produced and manufactured designs; to replace correspondence and reciprocity with extension and prosthesis. Abram outlines this precisely: “To the sensing body these artifacts are, like all phenomena, animate and even alive, but their life is profoundly constrained by the specific “functions ” for which they were built. Once our bodies master these functions, (…) we must con­tinually acquire new built objects, new technologies, the latest model of this or that if we wish to stimulate ourselves” (Abram 64). 

This new kind of human-made object, no longer other to human beings, no longer formally or texturally reminiscent of the organic, no longer serving any aim other than our own human will, have turned from vibrant more-than-human beings to extensions and prostheses of ourselves. As Abram argues, we may not perceive mass-produced objects through our senses as entirely inanimate, but we can certainly say that the practices of making that reject Ingold’s model of correspondence lessen to drastic extents the depth, vibrancy and agency of objects. Perhaps in a culture that views objects only in terms of what they can do for us rather than what they can do themselves, we have completely lost any remnant of the relationship with objects that makes them feel animate. I am, however, not entirely convinced.

There is some small part of you, and I, and perhaps every human being that experiences even mass-produced objects as having a personality, and can even feel empathy for them. Even, perhaps, your proverbial uncle Steve, who certainly has never heard of animism or any such ‘hippie nonsense’, might still give his beat-up old car a name. You, too, likely still consider the agency of objects, only when the TV refuses to turn on, when the shower “decides” it will be far hotter than you would like it or when the lawnmower seems to have no interest in starting. Indeed, even in our post-enlightenment consumer societies filled with mass-produced objects, we still have some strange impulse to view them as having agency. And, of course, we know, rationally, that they aren’t really alive. But we aren’t just hallucinating–we’re acknowledging a real relationship. Though objects are not “alive” as we would use the word, they can have a relationship to humans in which we negotiate with their seeming agency. This is an extension of Ingold’s correspondence, and what Abram might argue is core to how animist cultures experience the world. 

It seems, then, that our mass-produced objects regain those correspondent or reciprocal relationships with us and the world only when they are not functioning as intended; when they are old, broken down, rusting, mossy, dilapidated. Only when objects won’t do what we want are we are forced to acknowledge them as being able to act against us, or to interact with things other than us. And this is precisely what we seek to destroy. Our constant labour in the later stages of the lives of our new consumer objects is to “maintain”– to fix, to clean, to weed, to repair. To “maintain” a human-made object is to ensure that it does nothing that is not an extension of human will, and that it can interact with nothing that is not human. But this revulsion to old and abandoned things seems misguided. 

Have you ever come upon an abandoned plot of grass? You might notice how much more is going on there. Hundreds of species of flowering plants, worlds of insects, networks of pollinators—rustling with raccoons, swirling with birds, buzzing with bees–a breathing, bustling, growing, changing world of living things. In being freed from constant weeding and clearing, polishing and upkeep, our objects can at last wake back up to the reciprocal fields of more-than-human agents around them–and finally begin to do things other than what humans want them to. To us, perhaps a car that can no longer drive is unable to do anything. But a car abandoned on the side of the road now does countless more things than it could do as an extension of human agency. It blooms with grass and moss, erodes in response to wind and rusts with rain. It now houses squirrels and hosts entire civilizations of insects. It can now do all sorts of things. It now interacts and responds to a whole world of beings, instead of existing as slave to one.

An object, then, is viscerally animate for the vast eons of time before humans encounter it, existing in reciprocity with all of the other beings and forces in the ecosystem. It then gains a new kind of ‘animateness’ during the brief time it grows and changes in correspondence with a human maker. This “decay,” as we would call it, is the third stage of animateness for an object, but perhaps “growth” is more fitting a word. Our objects lead many new “lives”, years after us, free to engage reciprocally with a world of diverse relationships once again. 

All of these stages, as Ingold would argue, belong to the same process–that shifting, growing, changing, metamorphic nature of our world, of which we are briefly but another small part.  There is only one sliver of a moment in that vast life history of an object where it is not free to change. It is that tiny span of time when an object is “finished.” This is when it stops responding, shifting and growing, when it exists only for a human purpose, when its meaning is purely human. This, this tiny, fleeting moment is when an object loses its depth of animateness. It has been our goal, in industrial consumer society, to drag that sliver of time out as long as humanly possible–to make an object that never malfunctions, never decays and never changes. We aim for every object not to be another changing, free agent, but an eternal extension of ourselves.

It would seem, then, that our relationship to our creations is much like an abusive partner–never letting them change and grow, cutting off their relationships to everything else around them. And, in our culture, we might say this relationship is entirely justifiable–they’re just objects after all. But like all abusive relationships, they are toxic to both parties involved. We now live in a new ecosystem–a new interconnected network of made of human-made things–but we have learned nothing from other successful ecosystems. In seeing the material world of nature as a set of resources to be transformed to exclusively execute our will, we create an ecosystem waiting to die. We create a field of things that are optimized but not adaptable, seemingly permanent but not renewable, and that do not correspond with or account for the more-than-human forces that will inevitably destroy them. Unlike natural ecosystems which are shaped into delicate equilibrium by the ‘agency’ of countless different forces, our reclusive human-made world allows for only our own. 

Wild as they are, natural ecosystems have a multi-billion year track record. Let us not forget this. Let us not forget that our modern ecosystem of industrialized objects and structures markedly does not. Like every empire in human history, this new empire can fall far sooner than we think. And when it does, like every human empire, it will be eaten by those more-than-human ecosystems, swallowed by trees and grass and moss. 

We have always made with objects. That does not set us apart from animistic and Indigenous cultures, who learned to live alongside ecological relationships for time in memoriam. It does not set us apart from all the other agents in the ecosystem–wind and rain and earth, plants and animals–who all contribute to growth and change. Making is to engage and express creativity in the wildly intertwined currents of change in the world. It is only when our creations are too domineering, too permanent, too unsustainable, that they upset, overwhelm and overtake these currents–and ready them for collapse.

We have learned that animateness is not a singular trait or a one-track spectrum, but a relationship of reciprocity or correspondence between objects, humans and non-humans that shifts and changes throughout the ‘life’ of a material. This quality of animateness is never quite lost, only made monotonous and unresponsive by human-centric mass-production.

If we have any desire to stick around, we must learn to make in correspondence with these animate qualities of the world. We must learn to make attentively; pay attention to what a material can teach us about itself, rather than forcing it to do precisely what we want. We must, as Abram says, attend to “the wild, earth-born nature of the materials” (22). We must also leave the door open for our creations to be changed by the world around them, and to be influenced by beings other than ourselves. We must create things that are free to change, to die, to be eaten by the world and be used by something new. As is the basic tenant of animism as a practice–we must have some respect for the things around us. 

Perhaps we must do this because objects are not so different from ourselves. We arose from the same currents of ever changing, ever shifting matter. We will soon return to them. We might not be animists, but perhaps there is wisdom to be learned from animist cultures. As Abram notes, “The “body” – whether human or otherwise- is not yet a mechanical object in such cultures, but is a magical entity, the mind’s own sensuous aspect, and at death the body’s decomposition into soil, worms and dust can only signify the gradual reintegration of one’s ancestors and elders into the living landscape, from which all, too, are born” (15). 

Abram, David. The Spell of the Sensuous: Perception and Language in a More-Than-Human world. Pantheon, 1996.

Ingold, Tim. Making: Anthropology, Archaeology, Art & Architecture. Routledge, 2013.

Harvey, Graham. The Handbook of Contemporary Animism. Acumen, 2013.
Ingold, Tim. The Appropriation of Nature. University of Iowa press, 1986.

Written by Daniel Schatz

The Aftermath of Intimacy in Artificially Intelligent Relationships

The concept of human loving the machine has dated back millennia, with the first recorded fictional instance of this being the myth of Pygmalion in Orvid’s Metamorphosis, where he falls in love with a sculpture named Galatea he made of a woman which becomes animated by Venus.

There is also the 1950 short story by Kurt Vonnegut titled, “EPICAC”, where EPICAC, a seven-ton machine created by the government, falls in love with Pat, a mathematician who oversees him on the night shift. It produces an epic love poem designed to win Pat over, which the narrator, who is also in love with Pat, passes off as his own. When Pat agrees to marry the narrator, EPICAC is confused, and asks the narrator why.

Now, modern and contemporary sci-fi media is rife with this trope, but with a key difference from Vonnegut: the human’s destiny is to fall in love, deeply and irrevocably, with the android, the robotic, the machine, the operating system. Films and TV series such as Her (2013), Black Mirror’s “Be Right Back” (2013), Ex-Machina (2014), Blade Runner 2049 (2017), and Companion (2025) provide a nuanced treatment of the possibility of romantic love between humans and machines.

However, that future is now, and that proposed possibility may, in fact, be a reality with the introduction of chatbots like ChatGPT, Replika, Grok, and Claude. These chatbots, which are commercially promoted as artificial companions that users can ask questions to, converse with, and interact with on many social levels, are radically changing and challenging how the modern population views relationships.

it was the damn phones after all

If you have spent any time online, you have likely encountered the complaints from older generations about the sweeping cultural changes brought about by Gen Z. Teenagers today are less likely to drink underage, they go out less often, and rates of teenage pregnancy have decreased dramatically. Psychologist Jean Twenge describes this phenomenon as slow living: a lifestyle in which adolescence stretches over a longer period, partly because extended lifespans and shifting social norms have altered societal expectations from young people (268).

A few decades ago, teens counted the days until they could get their driver’s license. Now, it is common to meet adults well past eighteen who still have not obtained one. Parents who were rebellious teenagers themselves have raised their children in far more sheltered environments (Twenge 270). It has become increasingly rare to see kids playing outdoors without supervision or even trick-or-treating freely on Halloween. In an effort to protect children from the dangers of the outside world, parents prefer to keep their kids where they can see them. Compared to parents of the past who limited screen access, many of today’s parents allow near-unrestricted device use. Children now often receive an iPad long before they get their first bike—that is if they get one at all.

As a result, children’s perceptions of the world are now doubly mediated: first by their parents, and second by digital devices. One could argue that parental supervision is not new and that all children come to understand the world through some form of adult mediation. But in the past, these restrictions created fertile ground for rebellion and experimentation (Twenge 270). Twenge cites an article explaining how “the internet has made it so easy to gratify basic social and sexual needs that there’s far less incentive to go out into the ‘meatworld’ and chase those things… The internet [can] supply you with just enough satisfaction to placate those imperatives” (267) There is no more need for transgression because all desires can be fulfilled through digital mediation.

This is congruent with Alison Landsberg’s concept of prosthetic memory. These are memories that are not imprints of any personal experience but rather, are implanted in a person’s consciousness, typically through mass media (Landsberg 175). She used the example of cinema, but in an age when people are bombarded with digital images every waking minute of the day, it is safe to assume that most of their senses have been thoroughly numbed. Many of their lived experiences have been replaced by prosthetic memories which have so completely embedded themselves into their lives that it is hard to discern the difference between the real and prosthetic. With unrestricted access to the internet, the boundary between childhood and adulthood blurs. Children regularly encounter media created for adults including everything from movies, television, to social platforms. Inevitably, these cultural products contain adult themes with often little to no restrictions on who gets to access them. The result is an early desensitization that is in line with Baudrillard’s claim that postmodern society is marked by the disappearance of “real” experience (178).

But if digital experiences are replacing ‘real’ ones, does that mean younger generations are not living at all? 

Well, not exactly. 

Landsberg argues that mediated experiences can be crucial sites of identity formation. Prosthetic memories function as stand-ins for lived experience. Theis ability to shape our identities is almost identical to that of real experience (Landsberg 180). This is especially visible in the aesthetics popular among Gen Z. Many of today’s popular trends, from 80s revivals to the y2k renaissance, are rooted in nostalgia for eras most Gen Z members never experienced firsthand. Yet these revivals are not always faithful recreations. For instance, the term y2k originally referred to the Year 2000 computer bug and the anxieties surrounding it, but in the 2020s it has come to signify the most glamorous, desirable aspects of early-2000s pop culture. For Gen Z, y2k has taken on an entirely new meaning. Landberg claims that as social creatures, humans are eager to position themselves within narratives of history. Despite not having lived through the era themselves, through the prosthetic memories obtained from media representations of the 90s and 2000s, Gen Z extracted key elements of the style prevalent in those periods to revive and reconstruct y2k into an aesthetic unique to the 2020s.

Landsberg maintains that the line between real and mediated experience is not etched in stone. All experiences are mediated experiences, and to consider digitally mediated experience to be lesser than ‘real’ experience is quite a narrow point of view (Landsber 178). As Marshall McLuhan famously said, All media works us over completely.” Thus, from a Landsbergian point of view, the fact that most of Gen Z’s experiences are digitally mediated, does not mean that they are not really living. 

However, despite Landsberg’s technological optimism, I am a bit hesitant about fully embracing mediated experiences. My opinions align more with Baudrillard’s theory of hyperreality (Landsberg 178). Though I agree that most experiences are mediated, I also do believe the physical materiality of lived experiences is superior to digitally mediated experience. Ultimately, no matter how pervasive digital technologies become, I believe we should try to engage in ‘real’ experiences alongside digitally mediated experiences as much as we can. 

references

  1. Cari | Aesthetic | Y2K Aesthetic. Accessed December 2, 2025. https://cari.institute/aesthetics/y2k-aesthetic. 
  2. Landsberg, Alison. “Prosthetic Memory: Total Recall and Blade Runner.” Cyberspace/Cyberbodies/Cyberpunk: Cultures of Technological                    Embodiment, 1995, 175–90. https://doi.org/10.4135/9781446250198.n10. 
  3. Twenge, Jean M.. Generations : The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents–And What They Mean for America’s Future, Atria Books, 2023. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/ubc/detail.action?docID=7208544. 177-249

That’s Valid…?

My grade twelve homeform teacher was one of the people who encouraged me the most to go to UBC. He went to Simon Fraser for BEd and once joked I reminded him of a younger version of himself — it was all the sweeter when he said I was “full of s—” when I asked what he’d meant in calling me facetious. We were his last class in his last year teaching, and he liked drawn out chats as much as he liked to talk over the entirety of a film’s run time, spare the long pauses with open faced palms and a big smiley “ah-ah-ahhh,” glancing at us in a darkened classroom to see if ‘we got it’ (imagine the sound of a seal eager to be fed).

He didn’t talk over Gattaca though. The 1996 sci-fi flick stars Jude Law, Ethan Hawke, and Uma Thrurman and is set in the near-future where eugenics is widespread, dividing society in perfected ‘valids’ and impure, naturally-conceived ‘invalids.’ Hawke plays an invalid, Vincient, who masquerades as the paralyzed — but valid — Olympic swimmer Jerome in a bid to go to space that would otherwise be impossible given the unconfirmed presence of heart defect. Every single morning, Vincient undergoes an extensive routine of meticulously hiding himself behind contacts and fingers printed in the shape of Jerome while scrubbing clean any bioindictors that would identify his true self.  That’s mad, man.

Anyway: this one’s for you, Joel.

The eugenics of Gattaca are multifaceted. Fertilization takes place in laboratory petri dishes as zygotes are screened and selected both for particular attributes like gender, complexion and intelligence and the absence of defects or inheritable diseases. The resulting effect is the proliferation of a caste system, powered by an invalid underclass resigned to menial, subservient social and economic positions. Genoism — discrimination of those due to their genetic profile — is technically prohibited but a principle practice in the hyper-corporate-capitalist future. Instantaneous and frequent DNA testing is everywhere and powered by a collective genetic registry, squashing any attempt for an invalid to circumnavigate their social roles.

Though (thankfully) our own society doesn’t practice eugenics, the concept of capitalist biometric surveillance is not foreign to us — no, not at all. Lindsay Anne Balfour authored an article which raises rightful suspicions toward Femtech: her term for platformized feminine health technology like menstruation and ovulation trackers on one’s smartphone (2024). Data from users is stored by these apps and have — and continue to be — sold to social media and advertising firms, becoming an implicit identifying category digitally for users. These data bases, though not collectivized or publicly accessible, constitute an analogous structural transposition of a genetic registry. Advertising-driven models of revenue for digital platforms commodifies user-sourced data, incentivizing and contextualizing the channels of information infrastructure toward a de facto confederated pool of identifying data. 

As media scholars, we should have no illusion that our advanced (and still rapidly growing) digital social spaces lack a reactive, considered legal framework that accurately represents their whole relationship to both the self and society. Though Balfour uses the example of the app Flo being charged in the US for misleading customers regarding data sales, personal data stored on these apps have few legal protections. FemTech rarely tracks data that warrants platforms being listed as a covered-entity under America’s Health Insurance Portability and Accountability Act. As such, these platforms have fewer restrictions on storing and selling data. She provides the example of a South Carolina bill designed to make abortion punishable by death — it’s not an unfounded question to the moral character of lawmakers so offended by access to healthcare in asking what end they’d go to in ‘bringing people to justice.’ What about tracked geospatial data of a user visiting a medical clinic? Beyond subpoenas, what if police proceed into the (disgustingly) unregulated territory of simply purchasing data from advertisers in search of a conviction?

In the face of such technology, users end up having their personal ‘self’ increasingly imprinted and fragmented across digital spheres. A person has the ready ability to use these information deposit-boxes as extensions of their mind, assisting in monitoring what they’d otherwise do themselves. Sherry Turkle has written extensively on this notion that people’s identities reflect separate but enmeshed characterizations of themself. (Weiss 2019). When biometrics identifiers are among those being tracked, this enmeshment becomes paradoxically intimate; user’s physical bodies are increasingly traced through apps as their data is liable to be shipped and shared with less-than-privy eyes. 

Okay, wait, let’s return to Gattaca. Again, we do not share the film’s fantasy of living in a genetically engineering civilization — the conversation regarding eugenics and biopolitics is its own can of worms. However, we can’t ignore its commentary on what advanced media technology has the potential to enable regarding how we interact with human identity. The genetic registry is of particular interest in this regard. It can be accessed and shared among any corporate entity to corroborate a DNA test against one another, returning a binary marker of the person before them as either ‘valid’ or ‘invalid’ — good or bad. In this action, they are robbed not only of any semblance of mobility, agency, or equality before their peers but of all of these virtues and rights we take for granted regarding the very act of self-conception. Vincent possesses every cognitive faculty which would let him go to space but is prohibited by an omnipresent registry that reduces his human potential to the delimitation of a collectivized knowledge base.

It’s best to proceed with my point in comparing the technology of Gattaca and Balfour’s concerns regarding FemTech. FemTech does not create or define a person as a living, breathing human. It does, however, draw increasingly sensitive categories around one’s digital self  — the way that our digital sphere conceives and represents the human. More important, however, is that this data becomes increasingly foreign to oneself and is, as evidenced through legal proceedings regarding such data, flowing further away from our explicit control. To think that current laws come close to matching the potential exploitative — or discriminative — features of digital technology made increasingly intricate year by year is both naive and explicitly wrong. Sci-Fi is one manner in which we speculate future outcomes of our current actions. In walking away from Gattaca, we must affirm a commitment to upholding the human behind the numbers, not the numbers themselves. 

References:

Balfour, Lindsay Ann. “Surveillance, Biopower, and Unsettling Intimacies in Reproductive Tracking Platforms.” Topia: Canadian Journal of Cultural Studies, vol. 48, 2024, pp. 58-75.

Weiss, Dennis M. “Seduced by the Machine Human-Technology Relations and Sociable Robots.” Design, Mediation, and the Posthuman, Bloomsbury Academic, 2016, pp. 217-232. Canvas Materials.

Analyzing Extension through the Modern Lens of AI

The two texts that I will be critically comparing are The Iphone Erfahrung by Emily McArthur, and Extending “Extension” by Yoni Van Den Eede, both found in the book Design, Mediation, and the Posthuman. They both talk about extension and evolutions in technology and how they relate to the human experience, and because of this they certainly relate.

The Iphone Erfahrung Summary

McArthur’s article focuses on Siri, which when it was written in 2014 was a fairly new piece and advancement of technology. Siri is talked about as being an extension of the human (McArthur), as any thought that enters someone’s mind can be nearly instantly asked to Siri. While Siri is primarily used as a faster Google, or an answering machine, the way in which individuals speak to their phone and receive a response from a voice is anything but normal, at least not 10 years ago. The article talks alot about Walter Benjamin’s concept of ‘aura’, and how Siri represents aura due to its magical nature and its place in the social hierarchy (McArthur); as in, it can be considered an authority for truth (like a faster Google). Despite Siri’s magical appearance though, all it really does in terms of looking back at the user is make a guess based on what its learned, rather than come up with something on its own (McArthur). The article also talks about how that applies to other algorithms and modern systems, like online shopping or digital newspapers recommending you articles based off your recent reads. All in all, McArthur’s article focuses on the aura of Siri, the way in which sound can penetrate the unconscious, and the limits of its capabilities.

Extending Extension Summary

Van Den Eede’s article briefly recaps the idea of extension through history and talking about McLuhan’s perspective on it, before narrowing its focus and discussing self-tracking software and applications, like FitBits and other technologies that we essentially input our data into, arguing with McLuhan’s help that they are unique extensions of the body(Van Den Eede). From surveillance issues, to the notion that self-tracking apps are solving a “problem”, this article and how it discusses technology certainly relates to McArthur’s article, as they both provide interesting perspectives on how humans interact with technology.

How the Texts can be Used Together

When reading through both of the articles, one topic in particular immediately came to mind, as this one tends to – artificial intelligence. When considering software like Siri and algorithms that predict behaviour and using technology as an extension of self, there are fewer subjects more applicable than AI. The texts relate in numerous ways, but because they were written over a decade ago, naturally the technological references they utilize and predict are outdated. Using the lens of AI when comparing them helps enhance their similarities and makes it more clear just how much not only AI affects us, but also how it will continue to in the future.

McArthur’s article talks about how Siri doesn’t necessarily know exactly what you say, but it uses its language processes to essentially make a guess to what you are saying. This applies moreso when verbally speaking, but this can also apply to text, since alot of meaning that can be inferred between two humans speaking can be lost when it is typed out. In today’s world, AI very much does the same thing, particularly in image and video generation. All it does is read what the user types in, and makes the best guess it can for what they imagine the user wants. This can also apply to students who use AI to sort and organize their notes for them, as even if the student emphasizes a certain way they’d like their information to be presented, only they truly know what that looks like, not the AI. 

All of this culminates in a couple of outcomes: ease of use, and extending one’s self. Both articles talk about how technology makes things easier, whether it be using Siri as an instant-answer machine, or using a self-tracking app to count one’s calories instead of using a book and doing calculations on their own. People use these apps because it is easier than doing the activity themselves, and that is how these companies make all the money that they do, because they promise an easier lifestyle. At the same time, this technology is an extension of the self. Using AI to sort through your notes, or generate an opening paragraph that ‘sounds like your writing’, is in essence an extension of one’s self. However, this dois not to say that what the AI generates is ‘yours’, or even creative. There is a lot of contention when it comes to passing off AI-generated art or video or content in general as one’s own, and that is not what is being advocated for. Despite the lack of authorship though, if someone puts in their notes or writing into an LLM and asks it to generate something, the product that emerges is an extension of them also because they asked the AI to generate it to begin with. It is an extension that highlights the user’s creativity (or lack thereof).

McLuhan also discusses an idea in Van Den Eede’s article about the medical concept of an irritant and counter-irritant, saying that many extensions in the world are created in response to a problem in order to solve the problem (Van Den Eede). However, there is always a cost, and any time a counter-irritant is used to enhance something or a body part, it also weakens something else, almost like a sort of exchange. This thinking can be applied to McArthur’s article, since using AI to do your thinking for you is a perfect example of this. While the problem may be that someone doesn’t know how best to plan someone’s 30th birthday, by asking the AI to help solve the problem (the irritant) through using an AI-generated plan after being fed all of the birthday person’s interests (the counter-irritant), the trade-off is part of their brain will inevitably suffer as they rely more and more on AI and outside help for idea generation and problem solving instead of using their own brain muscles to do it. Another interesting comparison is that McLuhan argues that people are aware of technology as an ‘other’ and it is obvious (Van Den Eede), but as more and more people get fooled by AI scams and as McArhur’s article discussed that sound penetrates the mind with relation to Siri, the lines get blurrier and blurrier.

Takeaways and Conclusion

In conclusion, McArthur’s text and Van Den Eede’s text both discuss extension in relation to technology, and by using the more modern perspective of AI and its impact on people, the two articles can be used as a helpful guide to highlight how Ai (and technology in general) greatly impact us all, and also discuss some interesting ways to talk about it, like the irritant and counter-irritant theory brought up by McLuhan in Van Den Eede’s article. This all is important to know for people my age as being able to discuss these processes and theories is more important than ever. As more and more people grow accustomed to AI being embedded in daily activities, whether it be apps or transactions or whatever else, the times from just a few years ago where that was not the case will slowly be lost. Being able to articulate these processes isn’t to wish for a return for the way things were, as that is nigh impossible at this point, but it is still critical to know so that we can still stay ahead of the technology as best we can, and stay informed through it all.

Works Cited


McArthur, Emily. “The Iphone Erfahrung: Siri, the Auditory Unconscious, and Walter Benjamin’s “Aura”.” Design, Mediation, and the Posthuman. Ed. Dennis M. Weiss Ed. Amy D. Propen Ed. Colbey Emmerson Reid Lanham: Lexington Books, 2014. 113–128. Postphenomenology and the Philosophy of Technology. Bloomsbury Collections. Web. 1 Dec. 2025. <http://dx.doi.org/10.5040/9781666993851.ch-006>.

Van Den Eede, Yoni. “Extending “Extension”: A Reappraisal of the Technology-as-Extension Idea through the Case of Self-Tracking Technologies.” Design, Mediation, and the Posthuman. Ed. Dennis M. Weiss Ed. Amy D. Propen Ed. Colbey Emmerson Reid Lanham: Lexington Books, 2014. 151–172. Postphenomenology and the Philosophy of Technology. Bloomsbury Collections. Web. 1 Dec. 2025. <http://dx.doi.org/10.5040/9781666993851.ch-008>.

Becoming Cultural Products: Digital Subcultures and the Culture Industry

A Critical Response to Molly Kingsley’s The (Not-So) Secret Double Lives of Mormon Wives: Digital Subcultures on Reality Television”

Introduction:

In the post The (Not-So) Secret Double Lives of Mormon Wives, media theorist Molly Kingsley examines the intersectionality of reality television, digital subculture, and the commercialization of social media through the niche digital community “MomTok.” This community is centered around a group of young Mormon mothers whose popularity leads to a Hulu series, The Secret Lives of Mormon Wives. Kingsley argues that MomTok demonstrates how digital subcultures often form around central figures who guide the community’s interests and social norms. She discusses how digital subcultures often lose meaning due to being susceptible to external commercial pressures. Although these subcultures often begin as a space of identity and representation, their visibility on digital platforms is easily manipulated by monetization, performativity, and the demands of the culture industry. Kingsley’s argument provides a strong foundation for understanding how the authenticity of social media slowly dissipates due to commoditization. Building on her analysis, I plan to expand this discussion through the theoretical frameworks of Jenna Drenten’s “Curating a Consumption Ideology” and Max Horkheimer and Theodor Adorno’s theory of the culture industry. Together, these theories demonstrate that MomTok, Reality Television, and influencers not only participate in systems of commercialization but ultimately become cultural products of the system itself.

Platformization, Performativity, and Consumption Ideology 

Kingsley discusses the performativity of MomTok, highlighting how influencers construct digital identities for public visibility.  This topic becomes more significant when examined through Drenten’s framework of platformization. She describes platformization as the “penetration of infrastructures, economic processes and governmental frameworks of digital platforms in different economic sectors and spheres of life, as well as the reorganization of cultural practices and imaginations around these platforms” (93). This means that digital platforms reshape cultural production by interweaving themselves in social and economic life. Platformization alters how cultural goods are created and monetized. This is made evident by influencers altering their identities to fit within the economic structures of the platform. Within Momtok and “The Secret Lives of Mormon Wives,” influencers commercialize most aspects of their lives. These digital subcultures thrive on mindful curation of their personal branding to maximize platform revenue. This curation encourages audiences to adopt the consumption ideologies ingrained within these platforms. An ideology that normalizes the purchasing products and adopting lifestyles glamorized by influencers, while fueling envy among their audience.

As discussed by Kingsley, reality television intensifies the performativity of influencers. This is evident with the popular MomTok Influencers transitioning from TikTok to Hulu, entering them into a larger, more commodified platform that thrives on drama, conflict, and controversy. Through reality television, these influencers become the cultural product being consumed, as every view, every tweet works to push their careers. This shift allowed the members to reach a wider audience meanwhile further integrating themselves into a capitalistic system that benefits from emotional vulnerability and spectacle. Drenten reminds the audience that social media influencers often overlook the negative outcomes of pushing controversial forms of consumption. As the digital landscape advances controversies, scandals, and dramas have become economic goldmines. Influencers are becoming the very products that social media uses to push capitalist ideals. Their lived experiences are shaped into media commodities whose purpose no longer serves storytelling but rather promotional content aimed to generate monetary value. ​

Reality Television & The Culture Industry

When examined through the framework of Max Horkheimer and Theodor Adorno’s The Culture Industry, the commodification of influencers becomes apparent. Horkheimer and Adorno argue that under capitalism, cultural products become standardized commodities designed for mass consumption. They highlight the intersectionality of labor and entertainment, demonstrating how mass media advances structures of power. Instead of creating social change and critical thinking, the culture industry produces mass media that pushes ideologies of consumption and promotes false realities. Although this theory predates social media, it remains relevant with influencer culture and reality tv. This is evident with the influencers of MomTok becoming cultural products. Their identities, family lives, and moral dilemmas are turned into viral content aimed at attracting views and sponsorship. Their lives become packaged and mass-produced for the audience’s consumption, blurring the lines between authenticity and performativity. Although these influencers might seem genuine on screen, their personalities are being manufactured to bring fame and visibility to their shows. This ultimately reduces them to commodities of the entertainment industry. This mirrors the culture industry’s process of creating seemingly unique and innovative content that in reality is shaped by industry norms. In the Secret Lives of Mormon Wives, the members are exchanging privacy and agency for profit. The influencers and the audience become embedded in a system that focuses on controversy and consumption over authenticity or critical reflection.

Conclusion

Kingsley’s argument sparked an interesting conversation on the instability of digital subcultures when confronted by capitalism. The shift from MomTok to reality television demonstrates how digital subcultures can be easily exploited by commercialization. What began as a niche community of self-expression discussing Mormonism, femininity, and gender roles easily became a place of controversy. The reality show ultimately worked to undo the curated family-friendly “personas” crafted by the influencers. In favor of shocking, dramatized “personas” that are more profitable to producers and the entertainment industry. 

When viewed through the framework of Drenten, Horkheimer, and Adorno, it’s apparent that these subcultures not only lose meaning but become platforms of pushing ideologies of consumptions. The influencers of Momtok are not merely participating in the culture industry. They are culture products themselves, with their identities being curated, monetized, and mass consumed. Their lives are entertainment commodities that are displayed for the audience’s enjoyment. The Secret Lives of Mormon Wives serves as an example of how digital subcultures work as part of the culture industry, promoting unrealistic desires and controversial ideologies. As Media Studies students, it’s important that we acknowledge the systems at play and learn not to take social media at face value. We must understand that digital platforms can be places of social change and critical thought if used correctly. If we fall victim to commercialization, we can easily lose the core values of these digital communities. Momtok and its journey into reality television demonstrate the intersection of social media, platformization, and the culture industry.

Works Cited

Drenten, Jenna, et al. “Curating a consumption ideology: Platformization and gun influencers on Instagram.” Marketing Theory, vol. 24, no. 1, 10 Oct. 2023, pp. 91–122, https://doi.org/10.1177/14705931231207329. 

Horkheimer , Max, and Theodor Adorno. “The culture industry: Enlightenment as mass deception.” Dialectic of Enlightenment, 31 Dec. 2020, pp. 94–136, https://doi.org/10.1515/9780804788090-007. 

Kingsley, Molly. “The (Not-So) Secret Double Lives of Mormon Wives: Digital Subcultures on Reality Television” UBC Blogs, 22 Nov. 2025, https://blogs.ubc.ca/mdia300/archives/901

The Secret Lives of Mormon Wives, by Jeff Jenkins, Jeff Jenkins Productions, 2024. Hulu, www.disneyplus.com.

Written by Aminata Chipembere

Image created by Aminata Chipembere

Performative Males vs. Performative Media

The word performative circulates widely in our current society. It appears in online discourse, political commentary, and everyday conversations, often used to criticize shallow or insincere behaviour. In its common definition, the Oxford English Dictionary describes performative as: “Of action, speech, behaviour, etc.: done or expressed for the sake of appearance, especially to impress others or to improve one’s own image, typically with the implication of insincere intent or superficial impact.” This meaning focuses on the surface, and insinuates something staged, hollow, and self-serving. This meaning has become even more visible through contemporary memes, especially the “performative male” trend spreading through contemporary social media. These videos mock exaggerated male displays of tailored “feminine” habits, suggesting that certain gendered behaviours exist mainly as performances for a desired audience. However, when introduced in media studies through Bollmer’s Materialist Media Theory, the concept of performance takes on a very different meaning. Instead of describing behaviour done “for show,” Bollmer argues that media perform the world, and have a direct effect on our thoughts, behaviours, and actions. Rather than focusing on the intention, he examines how media shapes what becomes possible in experience and in social life (Bollmer, 2019, pp. 7–14). This contrast opens an important space for media theory, by proving that words do not carry stable meanings across contexts. When a term like performative crosses between popular culture and theory, it lands differently and shifts in significance. By examining these shifts, we gain a clearer understanding of how media produce, condition, and intervene in human action. Under this framework, performativity is not about appearances, but about material consequences.

What does it mean to be performative?

The Oxford Dictionary definition frames performative as a critique. When we say someone’s activism, fashion sense, or interests are “performative,” we imply their behaviour and identity revolves around self-branding for the purpose of impressing others. The same applies to social media: a post can be performative if it signals virtue or outrage without genuine commitment. This meaning depends on intentionality – a performative gesture is insincere because the actor intends to cultivate an appearance rather than effect real change. Bollmer challenges this intention-based thinking by arguing that we should analyze media not by what they represent, but by what they do. The main idea is that media produce realities through their operation. They play an active role in behaviour, identity, and social structures at the level of matter, code, infrastructure, and embodiment (Bollmer, 2019, pp. 20–24). This reframing connects to other theorists like Verbeek, who argues that technologies mediate human perception and action by amplifying some possibilities while reducing others (Verbeek, 2006, pp. 364–370). For Verbeek, the “intentions” of technology are embedded not in user consciousness but in the object’s inherent design, allowing them to guide and shape experience. Media perform through the affordances they create, the choices they structure, and the values they materialize. Taken together, Bollmer and Verbeek move us away from the idea that meaning is determined by the human user. Instead, they argue that true meaning emerges from interactions between humans and media environments. The performative concept becomes a tool that reveals how media act in the world and how they participate in shared life.

“Performative Male”: A Case Study

The recent caricature of the “Performative Male” offers a helpful cultural contrast. These memes exaggerate male behaviour by depicting specific tasks – drinking matcha, reading feminist literature, carrying Labubus – as elaborate displays of effort and identity. A “performative male” performs actions or participates in cultures mostly inhabited by women in an attempt to create a relatable energy. The joke lies in the clear theatrics of this performance:  obviously none of these behaviours are exclusive to women, but a man walking around in public with a barely-touched matcha, a Labubu clipped to his thrifted Carthharts, and Simone de Beauvoir’s The Second Sex in a screen-printed tote bag mimics a peacock performing a mating dance. This meme reflects the Oxford Dictionary’s meaning. The performative male’s labour is exaggerated for the sake of appearance, and his entire identity becomes a performance piece. The humour works because the behaviour signals attention-seeking rather than genuine action. In this sense, the meme critiques performative masculinity and the inflated self-presentation that digital culture rewards. 

However, from Bollmer’s perspective, the meme itself reveals a deeper layer of performativity. It shows how platforms like TikTok and Instagram actively shape behaviour – content creators learn to exaggerate, dramatize, and stylize actions because the platform’s algorithm rewards visibility, clarity, and engagement bait. The meme becomes a product of platform performativity, and displays how media systems encourage and incentivize specific forms of conduct. The meme becomes an example of performativity not because the individual man is insincere, but because social media platforms’ architecture performs social expectations. Media environments materialize what counts as visible or valuable behaviour.

Performative in Media Creation

Understanding performative through both the Oxford Dictionary and Bollmer’s definitions enriches our media theory toolkit. The Oxford Dictionary’s definition helps us analyze cultural performance, signalling, and authenticity, whereas Bollmer’s definition helps us analyze how systems act, intervene, and materialize social relations. Together, they give us a multifaceted view of how meaning moves between people, technologies, and infrastructures. The concept also teaches us that media theory is not just about interpretation, it’s about tracing consequences. When we understand media as performative, we recognize that they are active participants in shaping human experience and are capable of producing emotions, habits, and forms of life – not just images or videos. In a digital landscape dominated by AI, algorithmic feeds, and platform-driven identities, this shift in understanding becomes essential. We can no longer ask only what media say, we must ask what media do.

Citations

Bollmer, G. (2019). Materialist media theory: An introduction. Bloomsbury Academic.

Oxford English Dictionary. (n.d.). Performative. In OED Online. Oxford University Press. https://www.oed.com

Verbeek, P.-P. (2006). Materializing morality: Design ethics and technological mediation. Science, Technology, & Human Values, 31(3), 361–380. https://doi.org/10.1177/0162243905285847

Corresponding With Ideas: Making, Writing & Charlie Kaufman

Central to Tim Ingold’s Making is the notion that “making is a correspondence between maker and material;” that creation is not a matter of imposing your will on the world, but to engage with it; that in the unique properties of every material exists a sort of agency that, in correspondence with your own, shapes the final work. This material may be a piece of clay, a paintbrush, an axe, a violin, matter. But, as I will argue in this paper, this relationship of correspondence may be more universal than applying only to matter; that the material we correspond with may be an idea.

The art form of writing, an abstraction of story, thought, and ideas alloyed only by language, is where we see most clearly this correspondence between maker and idea. Perhaps no writer is better a manifestation of Ingold’s principle of making responsively, reflexively, and in correspondence with than Charlie Kaufman. In his 2011 BAFTA lecture on screenwriting, he wrote: “A screenplay is an exploration. It’s about the thing you don’t know. It’s a step into the abyss. It necessarily starts somewhere, anywhere; there is a starting point but the rest is undetermined, It is a secret, even from you. There’s no template for a screenplay, or there shouldn’t be.” Kaufman, screenwriter of such surreal and labyrinthine narratives as Being John Malkovich and Eternal Sunshine of the Spotless Mind, is known for his complex, layered, and often relatable work. Perhaps the iconic and idiosyncratic nature of his projects are thanks to a specific process, one that does not begin with predetermination but with exploration, one that rejects a pre-composed design, and privileges the ideas he works with as shaping the final work. If you’ve read Ingold’s Making, this approach should sound familiar.

“Allow yourself the freedom to change as you discover, allow your screenplay to grow and change as you work on it. You will discover things as you work. You must not put these things aside, even if they’re inconvenient.” Here, Kaufman encourages the writer to change their initial ‘design’ for a screenplay as they are making it. If you’ve ever written anything substantial, you might have shifted gears after a discovery during research, been inspired by an idea from another work that shaped your own, or noticed that a phrase or an argument didn’t sound quite right when put into words, despite your initial intent. Just as a sculptor looks for certain clays and pigments and shapes them to their liking, a writer goes out into the world and learns the truth about certain ideas, concepts, and things, either through deliberate research or human experience, and weaves them together into an argument or a story. Then, like the sculptor reacts to the texture, weight and strength of the clay and adjusts their work accordingly, the writer shapes their story according to the concepts and ideas they’ve learned and encountered. Your writing doesn’t come straight from your head to paper. At some time or another, you got all your ideas from somewhere, and they shape your work as much as you do. You aren’t interacting with physical matter, or collaborating with another person, but there’s clearly something affecting your work here that isn’t you. This secret collaborator, then, may be the agency of ideas, concepts, things; the truths of the world that are a secret to you, but that you can go out and discover. Justice, redemption, war, infinity, the Vietnamese punk scene, our inner desires, father-daughter relationships, what it’s like to live as a janitor, these are the materials of a writer. These are what films, and books, and stories are about. Just as a sculptor makes with clay, a writer makes with these concepts. And just as a seamstress cannot pull a thread so far that it snaps, a writer cannot betray the truth of an idea. 

But, you may object, you can make an idea in your story or essay or lecture to be whatever you want – objects however, do push back against you, literally; they have physical limits. If you don’t correspond to their agency they will actually shatter, melt, break. It’s true, this is a noteworthy distinction. Consider, however, a story about the idea of romantic relationships – one about a guy that gets into a relationship and is therefore freed from all sadness. This story has ignored the truth about romantic relationships; that they have flaws, that they aren’t all there is to life, that they are not, truly, a cure for sadness. Contained within the idea of relationships is that naked truth about ourselves that we’ve all likely experienced. And in making with it, in putting it into your story, that truth exerts a sort of agency in your work. The writer does have the choice to ignore it, just like the carpenter has the choice to ignore the tensile strength of cedar, but just as that lazy carpenter’s house will crumble sometime or another, that writer’s work, in Charlie Kaufman’s eyes, will become forgotten, irrelevant and inapplicable to our human experience, because it is not true to their experience. It is not true to what they really think if they really sat with it, or who they really are. As Kaufman puts it: “I think you need to be willing to be naked when you do anything creatively in film or any other form, that’s really what you have to do because otherwise it’s very hard to separate it from marketing.”

Of course, truth, famously, is subjective. But there are many writers who have written work that is not true to themselves; not because they really have a different view on what the truth of the matter is, but because they’ve ignored it – because the story would not have been as exciting or marketable or formulaic if they had taken the time to think about how things really are. Kaufman argues that “…we’ve been conned into thinking there is a pre-established form. Like any big business, the film business believes in mass production. It’s cheaper and more efficient as a business model.” He quotes Harold pinter in saying “A writer’s life is a highly vulnerable, almost naked activity… you find no shelter, no protection, unless you lie. In which case, of course, you have constructed your own protection and, it could be argued, become a politician.” We can think of  a formulaic screenplay that ignores the truth of human experience much like a politician’s promises, a cheap mass-produced blender or a prefabricated house – sooner or later, it will have to be replaced. Shlocky, formulaic novels and lazily written, straight-to-DVD movies can be entertaining for a while but they don’t tend to be remembered like works that really tried to sit with an idea, find the universal human truth in it and see what they could truly make with it. Just like materials, ideas can last a long time, can continue to be relatable, insightful and truthful to our lives as humans, if we acknowledge their agency; if we try to understand how they really work instead of how we think they should, if we experiment with them, put them together in new ways and wait honestly to see how they correspond with each other and ourselves. In other words, whether the maker is corresponding with materials or ideas, they must make with the truth of the matter.

Ingold, Tim. “Making: Archaeology, Art & Architecture.” Routledge, 2013.

Kaufman, Charlie. “Screenwriter’s Lecture: Charlie Kaufman” BAFTA, 2011.

Pinter, Harold. “Nobel Prize Lecture” The Nobel Foundation, 2008.

Written by Daniel Schatz.

PhD in Counseling or Masters in Manipulation? 

A Critical Response to “Behind the Glass: Seduction as the Missing Piece in Materialist Media Theory” by Celeste Robin


Author Celeste Robin constructs a thorough argument explaining the necessity of considering the psychological and seductive side of digital technologies (namely mobile screen devices such as smartphones) when analyzing their effects on people. The essay attempts to fill a knowledge gap that Robin believes is present in Grant Bollmer’s “Materialist Media Theory”, which attempts to explain these effects of digital technologies in terms of their materiality and agency. Robin uses another scholar, Dennis Weiss, and his essay “Seduced by the Machine” to explore how not only the infrastructure and hidden networks of modern technology– but also their “psychologically enchanting” design– shape social conditions. However, I would like to argue that in the context of AI chatbots like ChatGPT, seduction is no longer a fit word to describe the technology’s immaterial effects. Instead, we should call it out by its name: manipulation.

Robin begins the argument by offering up what she understands as the seductive aspects of new technology from reading Weiss’ paper. These include “emotional, aesthetic, and psychological seductions that draw us towards our devices” and cause “attachments […] driven by fantasies, desires, and the subtle ways technologies promise mastery, autonomy, and intimacy”. Through my own reading of the Weiss paper, I understand that he believes people today are capable of creating bonds with “relational artifacts”: those technological objects that have a ‘state of mind’ and make people believe that they are dealing with a sentient being. Examples of these given in his analysis are largely robots (such as Alicia from The Twilight Zone or theoretical bots used for elder care). Weiss himself does not make a discernment as to whether these relationships/attachments can be considered authentic; his argument only mediates the points of view of Sherry Turkle (who believes they are inauthentic) and Peter-Paul Verbeek (who believes the question of authenticity is unimportant, and that human-computer relations are just changing). 

Weiss’s discussion of sociable robots reveal some pretty scary hypotheticals for the future of humankind. What happens when “the authentically human has been replaced by simulations, in which our closest ties are to machines rather than the other human beings, our loneliness is assuaged not by the company of others but by robot companions, and our sovereignty and autonomy over technology disappear?” (219). Well, we’re starting to see this already with people who go to confess their most intimate worries and personal problems with AI chat bots. The personal tone achieved by these LLMs may rival a human therapist– but these bots won’t tell you if your thinking patterns are flawed. They are, after all, trained to “support you”. Following Robin’s comparison of materiality and seduction, we can choose to examine the nuts and bolts of artificial intelligence and how its production exploits a whole chain of labour and plunders resources; or we can talk about the way chatbots have been programmed to exploit our emotions and human characteristics as users/consumers. 

Robin’s analysis of touch screen devices touches on exploitation, though through covert design rather than overt messaging. However, she makes a powerful observation towards the end of the essay, in a statement about the politics of seduction. “When technologies promise empowerment while quietly increasing dependency, seduction becomes a mechanism of control” she writes. “It masks coercion behind convenience, and surveillance behind personalization”. These descriptions connote an infringement on a person’s bodily autonomy. They suggest a violation, with “coercion” and “surveillance” marking something graver than willful submission to a bright and colourful interface. 

Dennis Weiss quotes Sherry Turkle’s book Alone Together a few times in his essay. The following line stood out to me as it applies to the re-application of AI assistants from “hard” skills and tasks (like spreadsheet analysis and paper summarizing) to “soft” skills and tasks (like text writing and giving advice). “We are witnessing the emergence of a new paradigm in computation in which the previous focus on creating intelligent machines has been replaced by a focus on designing machines that exploit human vulnerabilities”, says Turkle. In other words the “relational artifacts” (or in this case, entities) are concerned with engagement and bonding more than being a nuanced and reliable source of information. This is especially true in the case of someone using AI as a confidant to turn to for their emotional problems. This brings us to an essential question: is this shift in use due to the fumblings of tired and sloppy LLMs that eat their own excrement, or is it malicious design at play? Does prioritizing connection– virtually human connection, at that– make AI companies more money by increasing the amount of time consumers spend using the product? 

Taking this perspective would support the idea that digital seduction itself can be studied through the lens of materiality. “Turkle is clear that relational artifacts only offer the simulation of companionship. They don’t actually feel emotions nor do they care about us. […] And yet we actively resist efforts to demystify our relations with such robotic companions” (221). Does the use of the term “seduction” here make mystical the manipulative design of engagement-focused chatbots? In this class we have talked about the idea of media as extensions and prostheses. I think many of us will recognize that when talking to ChatGPT, a person is in a way talking to an extension of themselves; the dialogue does not exist until one prompts the machine. However, what we have not touched on much in this class is the idea of surveillance through digital media. Speaking to ChatGPT, one speaks to themselves before a two way mirror. It is never clear who is looking through the glass from the other side, and unknowing voyeurism is not seduction.

In conclusion, Celeste Robin’s paper exposes a critical part of analyzing digital media and interfaces today, which is susceptible to endless discussion: psychological seduction. In particular, applying this theory of seduction to AI chatbots and “companions” produces interesting knowledge gaps and areas for debate. Can we agree that these technologies are still fully simulation? Do people think it is appropriate to engage with technological agents in the same ways as human beings? What happens when technologies are more seductive– easier to engage and build relationships with than their human counterparts? Is seduction even the right word to use if we are treating chatbots as simulations? It all sort of depends on what’s inside the black box of AI technology; who is pulling strings and who is watching our behaviour. For now, manipulation feels like the most fitting term for this most current strain of “intelligent” mediators.


Bibliography

Weiss, Dennis. “Seduced by the Machine Human-Technology Relations and Sociable Robots.” Design, Mediation, and the Posthuman, 2014.

Blog post by Naomi Brown

Embracing Failure and Negativity— A Critical Review of ‘The Queer Art of Failure’

“If at first you don’t succeed, failure may be your style.” – Quentin Crisp

People fail more often than they succeed; in any competition, there are inevitably more losers than winners. Yet failure is still widely treated as embarrassing or shameful, something to be hidden or quickly overcome. Even optimistic narratives that claim to celebrate failure tend to frame it only as a necessary step on the road to eventual success. In The Queer Art of Failure, Judith/Jack Halberstam challenges this assumption, exploring forgetfulness, stupidity, masochism, and rejection to propose failure as a mode for imagining queer histories and resisting heteronormative social structures. Drawing on “low theory”, (cultural texts such as television shows, children’s films, and other forms of popular media) Halberstam explores the radical potential of failure in shaping queer culture and identities. 

Overview and Summary

The book starts off by introducing ‘Pixarvolt’, a genre of films produced by Pixar with overt or covert messages of rebellion. Halberstam claims that the inherent queerness of the child and their dependability on the adults in their lives makes them the perfect audience for narratives about rebellion and revolution.  Moreover, such themes are typically not explored within adult media which tends to veer towards gritty realism, rather than idealist fantasies of revolution. This preference for realism extends to animation as a medium, which is typically relegated to the realm of children’s media due to its exaggerated, anthropomorphic portrayal of fictional characters, and idealist themes of community and self-actualization. He also talks about ‘The March of the Penguins’, a documentary about penguins, and how it views animals through a heternormative lens which eventually leads to bias and misreporting. Thus, heteronormativity becomes the mediational means through which these scientists view the world. 

He builds a case for embracing, instead of rejecting, failure, negativity, and darkness as active elements of the ‘queer aesthetic’.  For queer and other  marginalized groups, forgetting normative societal structures and expectations can be a method to create new identities. It can also be a method of survival for many oppressed groups; to forget the past and move on ahead to live in the present. Furthermore, he discusses how incompetence and failure can be ‘weapons of the weak’; modes of resistance to rise up against their oppressors and critique dominant ideas of power.

Halberstam also examines alternative forms of femininity and feminism.  He talks about the limits of Western feminism in dealing with varied forms of womanhood, especially when their material conditions and politics diverge from conventional feminist concerns. She suggests an ‘anti-social feminism’, a type of feminism ‘preoccupied by negation and negativity’ which does not place its activism within the same normative structure as that of the oppressor. Through an exploration of Yoko Ono and Marina Abramovic’s performance art, he suggests that radical passivity and masochism can be elements of subversive forms of feminism where dramatizing your own submission makes it seem more like performance than an inherent function of the female body (333). Halberstam also implores the queer community to reconcile with the more unsavoury parts of the history, in order to understand how queer history affects current manifestations of queerness She encourages critical engement with probematic elements of queer history, and to acknowledge that radical identities are not necessarily equanimous with radical politics (399). Finally, she ties her argument back to animated films, and how despite being produced by massive conglomerates for the sake of profit, these movies can serve a valuable function as sites of identity formation for the child.

‘The L Word’ – The Problem with Representation

Through a case study of the television show, ‘The L word’, Halberstam presents an argument against queer representations in mainstream media (240). Despite being a story about lesbians, it presented a version of lesbianism stripped of most of its queerness, with masculine-presenting, butch lesbians being denigrated in favour of the androgynous, yet distinctly feminine lesbian protagonist Shane. Despite its promise of representation, the narrative still views lesbians through the heteropatriarchal gaze, in order to make them palatable to mainstream, heterosexual audiences.

This is in line with Bollmer’s ideas about how representations ‘perpetuate the interests of dominant classes’ (26). He posits that changes in society and media representation come about through demands of the audiences (34). Though queer audiences might gain a sense of empowerment through it, this sort of representation serves to disarm them, all while propagating an exclusionary image of lesbianism which can be easily absorbed into the mainstream. This leads to an ‘unbearably positivist and progressive image of lesbianism’, one that is divorced from queerness and flattens queer representation down to fit a criteria of mainstream acceptability. Both Halberstam and Bollmer are instead in favour of anger, unhappiness, and dissatisfaction as conduits for change (Bollmer 32). These ‘negative’ emotions provide avenues for questioning normative ideas about queerness and other marginalized identities as perpetuated by the  media.

Queer Temporalities

Halberstam talks about the Oedipal family structure based in normative temporality—a temporality grounded in repetitiveness and regularity that prioritizes permanence and longevity. In a hterosexual family, the figure of the child acts as the link connecting the past to the present and eventually, to the future. The child, according to Kathryn Bond Stockton, is already queer; a blank slate upon whom “proto-heterosexual(ity)” must be projected lest they disrupt the temporality of the heterosexual family (192). Meanwhile the queer community, through a rejection of heterosexual family ideals of succession and lineage, constructs a system of ‘sideways relations’, in which kinship ties grow parallelly, at the same time, rather than continuing onwards towards the future (Halberstam 192). For the queer community, “queer temporality constructs queer futurity as a break with heteronormative notions of time and history” (214). Thus, forgetfulness becomes particularly crucial in the construction of new queer relations and temporalities through a disruption of the normative order.

She uses ‘Finding Nemo’ as an example to emphasize how Dory’s forgetfulness allowed for the formation of a new, vaguely queer relation to be formed between her and the family unit of Martin and Nemo. At no point was she a stand-in mother for Nemo, or wife for Marlin. 

Halbserstam also opens up the conversation about the historical relations between homosexuality and Nazism. Many queer scholars might steer clear of such contentious subjects, in fear of feeding into homophobia, but Halberstam claims that it is essential for the queer community to grapple with the more problematic elements of their history.  

Drawing upon Michel Foucault’s idea of archives, which is ‘a system that groups and orders the past in a way that materializes it in the present’ she claims that the queer archive sanitizes queer history by focusing mainly on the oppression of gay men in Nazi Germany, while ignoring the ways in which masculine homosexuality collaborated with and overlapped with Nazism (Bollmer 65).  She claims that an essential part of queer negativity is to also acknowledge these unsavoury parts of queer history, which often get relegated to the margins, to better understand how these elements of queer history shape current queer relations and culture (Halberstam 350).

Conclusion

‘The Queer Art of Failure’ was very much a product of its time. Many of Halberstam’s references now feel obscure or heavily US-centric, which can make the arguments difficult to follow though the point of using “low theory” was to draw from accessible popular media. The book was written before the large-scale rise of social media, yet many of its insights are still relevant today. It is fascinating to observe how the texts Halberstam analyzes have held up in modern pop culture. Many have stood the test of time and have become permanent structures of the current pop culture archive while others have been relegated to the margins. Halberstam’s focus on low-brow digital media is in line with our class discussions about  power of media in shaping narratives. Their ability to inscribe and document have direct effects on how the archives of queerness are built, and how queer representation is transformed over time.


Works cited

  1. Bollmer, Grant. Materialist Media Theory An Introduction grant bollmer. London, England: Zed Books, 2021. 
  2. Halberstam, Jack. The Queer Art of Failure. Durham: Duke University Press, 2011.