Memorandum: Formal Report Progress Update

To:                        Dr. Erika Paterson, English 301 Instructor

From:                   Meera Patel, English 301 Student

Date:                    July 10, 2020

Subject:               Formal Report Progress Update

Below is an update on the progress of my formal report titled, “An Impact Assessment: Increasing consumer engagement with add-on selling at London Drugs.”

Audience of my report:

This report’s audience will primarily be the management staff at the store level for London Drugs location store #006. To maintain confidentiality, I will refrain from sharing names and instead identify individuals by their management titles: Manager, Assistant Manager, Department Managers (Cosmetics, Technology, Pharmacy).

Purpose of my report:

This report’s purpose is to assess the impact of 3 methods of improving the conversion rate of add-on selling, to determine the most effective and feasible approach for long-term implementation by store management.

Significance of my report:

The finding of this assessment will allow management to institute a more effective procedure to increase add-on selling. It will increase sales and improve the store’s performance relative to other stores in the chain, as well as relative to the stores’ past performance.

My Research Plan:

Observe London Drugs current add-on selling strategies as a control

Create survey questions for customers to answer post-implementation of the 3 methods

Implement the 3 methods of potentially increasing add-on product sales

Invite customers to complete the survey

Analyze collected data

Form conclusion based on analysis

My Writing Schedule*:

July 16^th: Introductory segments including background research, methodology and initial observations (control group)

July 13^th-17^th: Collect quantitative data at the store level

July 22^nd: Acquire all survey data post-implementation of 3 methods during the week of July 13-17

July 27^th: Analyze quantitative and qualitative data, create visuals and complete entire data section

July 30^th: Complete conclusion and overall formatting of the draft

August 1^st: Formal draft submitted to the writing forum

*Adjustable as needed

Enclosure: 301 Meera Patel Formal Report Survey Questions