Tag Archives: big data analytics

IS / Marketing Papers on Visual Data Analytics (Image, Video)

Last update: July 19, 2021

With the advent of social media and mobile platforms, visual data are becoming the first citizen in big data analytics research. Compared to textual data that require significant cognitive efforts to comprehend, visual data (such as image and video) can easily convey the message from the content creator to the general audience. To conduct large-scale studies on such data types, researchers need to use machine learning and computer vision approaches. In this post, I am trying to organize studies in Information Systems, Marketing, and other management disciplines that leverage large-scale analysis of image and video datasets. The papers are ordered randomly:

  1. Zhou, M., Chen, G. H., Ferreira, P., Smith, M. D. (2021) “Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware,” Journal of Marketing Research, forthcoming.
  2. Shin, D., He, S., Lee, G. M., Whinston, A. B., Cetintas, S., Lee, K.-C. (2020) “Enhancing Social Media Analysis with Visual Data Analytics: A Deep Learning Approach,” MIS Quarterly 44(4): 1459-1492[Details]
  3. Li, Y., Xie, Y. (2020) “Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement,” Journal of Marketing Research 57(2): 1-19.
  4. Zhang, Q., Wang, W., Chen, Y. (2020) “Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live comments,” Marketing Science 39(2).
  5. Liu, L., Dzyabura, D., Mizik, N. (2020) “Visual Listening In: Extracting Brand Image Portrayed on Social Media,Marketing Science 39(4): 669-686.
  6. Peng, L., Cui, G., Chung, Y., Zheng, W. (2020) “The Faces of Success: Beauty and Ugliness Premiums in E-Commerce Platforms,” Journal of Marketing 84(4): 67-85.
  7. Liu, X., Zhang, B., Susarla, A., Padman, R. (2020) “Go to YouTube and Call Me in the Morning: Use of Social Media for Chronic Conditions,” MIS Quarterly 44(1b): 257-283.
  8. Park, S., Lee, G. M., Shin, D., Han, S.-P. (2020) “Targeting Pre-Roll Ads using Video Analytics,” Working Paper.
  9. Zhao, K., Hu, Y., Hong, Y., Westland, J. C. (2020) “Understanding Characteristics of Popular Streamers in Live Streaming Platforms: Evidence from Twitch.tv,” Journal of the Association for Information Systems, Forthcoming.
  10. Ordenes, F. V., Zhang, S. (2019) “From words to pixels: Text and image mining methods for service research,” Journal of Service Management 30(5): 593-620.
  11. Wang, Q., Li, B., Singh, P. V. (2018) “Copycats vs. Original Mobile Apps: A Machine Learning Copycat-Detection Method and Empirical Analysis,” Information Systems Research 29(2): 273-291.
  12. Lu, S., Xiao, L., Ding, M. (2016) “A Video-Based Automated Recommender (VAR) System for Garments,” Marketing Science 35(3): 484-510.
  13. Xiao, L., Ding, M. (2014) “Just the Faces: Exploring the Effects of Facial Features in Print Advertising,” Marketing Science 33(3), 315-461.
  14. Zhang, S., Lee, D., Singh, P. V., Srinivasan, K. (2018) “How Much is an Image Worth? Airbnb Property Demand Estimation Leveraging Large Scale Image Analytics,” CMU Working Paper.
  15. Choi, A., Ramaprasad, J., So, H. (2021) Does Authenticity of Influencers Matter? Examining the Impact on Purchase Decisions, Working Paper.
  16. Park, J., Kim, J., Cho, D., Lee, B. Pitching in Character: The Role of Video Pitch’s Personality Style in Online Crowdsourcing, Working Paper.
  17. Yang, J., Zhang, J., Zhang Y. (2021) First Law of Motion: Influencer Video Advertising on TikTok, Working Paper.
  18. Davila, A., Guasch (2021) Manager’s Body Expansiveness, Investor Perceptions, and Firm Forecast Errors and Valuation, Working Paper.
  19. Peng, L., Teoh, S. H., Wang, U., Yan, J. (2021) Face Value: Trait Inference, Performance Characteristics, and Market Outcomes for Financial Analysts, Working Paper.
  20. Zhang, S., Friedman, E., Zhang, X., Srinivasan, K., Dhar, R. (2020) Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile,” Working Paper.
  21. Park, K., Lee, S., Tan, Y. (2020) “What Makes Online Review Videos Helpful? Evidence from Product Review Videos on YouTube,” UW Working Paper.
  22. Doosti, S., Lee, S., Tan, Y. (2020) “Social Media Sponsorship: Metrics for Finding the Right Content Creator-Sponsor Matches,” UW Working Paper.
  23. Koh, B., Cui, F. (2020) “Give a Gist: The Impact of Thumbnails on the View-Through of Videos,” KU Working Paper.
  24. Gunarathne, P., Rui, H., Seidman, A. (2019) “Racial Discrimination in Social Media Customer Service: Evidence from a Popular Microblogging Platform,” Rochester Working Paper.
  25. Hou J.R., Zhang J., Zhang K. (2018) Can title images predict the emotions and the performance of crowdfunding projects? Workshop on e-Business.

Toward a Better Measure of Business Proximity: Topic Modeling for Industry Intelligence (MISQ 2016)

Shi, Zhan, Gene Moo Lee, Andrew B. Whinston (2016) Toward a Better Measure of Business Proximity: Topic Modeling for Industry IntelligenceMIS Quarterly 40(4), pp. 1035-1056.

In this article, we propose a new data-analytic approach to measure firms’ dyadic business proximity. Specifically, our method analyzes the unstructured texts that describe firms’ businesses using the statistical learning technique of topic modeling, and constructs a novel business proximity measure based on the output. When compared with existent methods, our approach is scalable for large datasets and provides finer granularity on quantifying firms’ positions in the spaces of product, market, and technology. We then validate our business proximity measure in the context of industry intelligence and show the measure’s effectiveness in an empirical application of analyzing mergers and acquisitions in the U.S. high technology industry. Based on the research, we also build a cloud-based information system to facilitate competitive intelligence on the high technology industry.