My research is to advance Business Analytics using Artificial Intelligence approaches (e.g., NLP, computer vision, machine learning, deep learning) thereby creating value from big data in the data-intensive platforms (e.g., mobile, social media) and mitigating associated risks (e.g., cybersecurity, misinformation).

Refereed Journal Publications (N=9) (* equal contribution)
  1. Kwark Y*, Lee GM*, Pavlou PA*, Qiu L* (2021) On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream DataInformation Systems Research, 32(3): 895-913.
  2. Shin D, He S, Lee GM, Whinston AB, Cetintas S, Lee KC (2020) Enhancing Social Media Analysis with Visual Data Analytics: A Deep Learning ApproachMIS Quarterly 44(4): 1459-1492[Literature on visual data analytics] [MISQ curation]
  3. Zhuang V, Choi Y, He S, Leung ACM, Lee GM, Whinston AB (2020) Understanding Security Vulnerability Awareness, Firm Incentives, and ICT Development in Pan-AsiaJournal of Management Information Systems 37(3): 668-693. [Literature on cybersecurity]
  4. Lee GMHe S, Lee J, Whinston AB (2020) Matching Mobile Applications for Cross-Promotion, Information Systems Research 31(3): 865-891.
  5. Song R, Kim H, Lee GM, Jang S (2019) Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis, Journal of Business Ethics 158(3): 743-761.
  6. Park S, Lee GM, Kim YE, Seo J (2018) Development of Topic Trend Analysis Model for Industrial Intelligence using Public Data, Journal of Technology Innovation 26(4): 199-232. [Research demo site
  7. Lee GM*, Qiu L*, Whinston AB* (2016) A Friend Like Me: Modeling Network Formation in a Location-Based Social Network, Journal of Management Information Systems 33(4): 1008-1033.
  8. He S*, Lee GM*, Han S, Whinston AB (2016) How Would Information Disclosure Influence Organizations’ Outbound Spam Volume? Evidence from a Field Experiment, Journal of Cybersecurity 2(1): 99-118. [Experiment website]
  9. Shi Z, Lee GM, Whinston AB (2016) Toward a Better Measure of Business Proximity: Topic Modeling for Industry Intelligence, MIS Quarterly 40(4): 1035-1056. [Research demo site] [MISQ curation]
  • I regularly present papers in IS conferences such as CIST, ICIS, WITS, DS, KrAIS, and HICSS. Before switching to the IS field, I published papers in Computer Science conferences.
  • Project reports, unpublished manuscripts, lecture notes

Working Papers (N=8) (* equal contribution)
  1. Lee M, Lee GM, Cavusoglu H, Seidel MDL (2022) Strategic Competitive Positioning: An Unstructured Structural Hole-based Firm-specific Measure, Under Review. [Submitted: May 13, 2022]
  2. Schulte-Althoff, M., Lee, G. M., Rothes, H., Kauffman, R., Fürstenau, D. (2022) “What Fuels Growth? A Comparative Analysis of the Scaling Intesity of AI Start-ups”, Under Review. [Submitted: May 9, 2022]
  3. Han K, Choi JH, Choi Y, Lee GM, Whinston AB (2022) Security Defense against Long-term and Stealthy Cyberattacks, Under Review. [Submitted: March 18, 2022]
  4. Park S, Lee GM, Shin D, Han SP (2021) Targeting Pre-Roll Ads using Video Analytics, Reject and Resubmit, Management Science. [Decision: July 23, 2021]
  5. Song V, Cavusoglu H, Lee GM, Ma MLZ (2021) IT Risk and Stock Price Crashes, Reject and Resubmit, Information Systems Research. [Decision: Aug 24, 2021]
  6. Schulte-Althoff M, Schewina K., Lee GM, Fürstenau D. (2021) On the Heterogeneity of Startup Tech Stacks, Working Paper [Latest version: May 20, 2021]
  7. Koh Y, Lee GM, Lee GM (2021) Price Competition and Inactive Search, Working Paper. [Latest version: June 16, 2021]
  8. Lee GM*, Naughton J*, Zheng X*, Zhou D* (2020) Predicting Litigation Risk via Machine Learning, Working Paper. [Latest version: Dec 1, 2020]

Invited Presentations [Full Information]
  • 2022: Arizona, George Mason, KAIST, Hanyang, Vancouver KDD, Kyung Hee
  • 2021 (11): HKUST, Saarland, Maryland, Korea Univ, American Univ, Kyung Hee, Chung-Ang, NUS, Tennesse Chattanooga, Rochester, KAIST, Yonsei Univ
  • 2020 (5): Rutgers, UBC Commerce Scholars Program, UBC Sauder, Univ of Washington, AKCSE Young Generation Forum
  • 2019 (2): UBC AI Research Centre (CAIDA), Simon Fraser
  • 2018 (4): UBC Information School, Rutgers, Arizona State, Korea Univ, Korea Insurance Research Institute (KIRI)
  • 2017 (4): Univ of North Texas, UT Arlington, Consulate General of Republic of Korea, Korea Institute of Science and Technology Information (KISTI)
  • 2016 (10): UT Arlington, SKKU, Korea Univ, Hanyang, Kyung Hee, Chung-Ang, Yonsei, Seoul National, Kyungpook National, UBC Sauder
  • 2015 (1): KAIST
  • 2014 (7): Notre Dame, Temple, UC Irvine, Indiana, UT Dallas, Minnesota, UT Arlington