Books on Analytics Methodologies

1. Data Science and Analysis
   1. Provost and Fawcett (2013) Data Science for Business
   2. Grus (2015) Data Science from Scratch: First Principles with Python
   3. Python for Data Analysis
   4. Jupyter notebooks
2. How to collect the right data?
   1. Savoia (2019) The Right It: Why so many ideas fail and how to make sure yours succeed
      1. How to collect data in the early-stage product ideation