Tag Archives: process

Client AI Adoption and Auditing: Evidence from Process- and Product-Oriented AI

Park, Jaecheol, Pauline Wu, Rajesh Vijayaraghavan, Gene Moo Lee. “Client AI Adoption and Auditing: Evidence from Process- and Product-Oriented AI”, Under Review.

  • Presentations: TBD.

Artificial Intelligence (AI) is transforming firms’ information production, operations, and business models, with important implications for financial reporting and external auditing. We examine how auditors respond to client AI adoption, focusing on audit pricing and audit outcomes. Using textual disclosures in Form 10-K filings, we construct a novel firm-year measure of client AI adoption and further decompose it into AI embedded in internal processes and AI embedded in products and services. Using U.S. public firm data from 2010 to 2022 and a long-difference research design, we find that client AI adoption improves reporting discipline but does not lead to systematic changes in audit fees, consistent with offsetting efficiency and risk effects. When we distinguish between types of AI adoption, however, we find opposing audit responses. Process-oriented AI adoption leads to lower audit fees and improved reporting discipline, consistent with audit efficiency gains. In contrast, product-oriented AI adoption increases reporting complexity and risk, leading auditors to increase monitoring and scrutiny. Consistent with increased monitoring and error detection, product-oriented AI adoption increases the likelihood of subsequent financial restatements but not material misstatements, suggesting improved detection rather than deterioration in reporting quality. Cross-sectional analyses show that these effects vary with client complexity, operating performance, governance, and auditor industry expertise. Overall, our findings indicate that client AI adoption reshapes how auditors allocate effort, assess risk, and deploy monitoring, highlighting how technological change alters the audit production process and the financial reporting environment.

Unpacking AI Transformation: The Impact of AI Strategies on Firm Performance from the Dynamic Capabilities Perspective

Park, Jaecheol, Myunghwan Lee, J. Frank Li, Gene Moo Lee “Unpacking AI Transformation: The Impact of AI Strategies on Firm Performance from the Dynamic Capabilities Perspective,” Work-in-Progress.

  • Presentations: UBC (2024), CIST (2024), INFORMS (2024), SNU (2024), UMass (2024), BIGS (2024), KrAIS (2024), CityU Hong Kong (2025), NTU (2025), AIM (2025), ISR-PDW (2025)
  • Best Paper Award at BIGS 2024
  • Best Student Paper Award at KrAIS 2024

Artificial intelligence (AI) technologies hold great potential for large-scale economic impact. Aligned with this trend, recent studies explore the adoption impact of AI technologies on firm performance. However, they predominantly measure firms’ AI capabilities with input (e.g., labor/job posting) or output (e.g., patents), neglecting to consider the strategic direction toward AI in business operations and value creation. In this paper, we empirically examine how firms’ AI strategic orientation affects firm performance from the dynamic capabilities perspective. We create a novel firm-year AI strategic orientation measure by employing a large language model to analyze business descriptions in Form 10-K filings and identify an increasing trend and changing status of AI strategies among U.S. public firms. Our long-difference analysis shows that AI strategic orientation is associated with greater operating cost, capital expenditure, and market value but not sales, showing the importance of strategic direction toward AI to create business value. By further dissecting firms’ AI strategic orientation into AI awareness, AI product orientation, and AI process orientation, we find that AI awareness is generally not related to performance, that AI product orientation is associated with short-term increased operating expenses and long-term market value, and that AI process orientation is associated with long-term increased costs and sales. Moreover, we find the negative moderating effect of environmental dynamism on AI process orientation. This study contributes to the recent AI strategy and management literature by providing the strategic role of AI orientation on firm performance.