I will begin with the statement that fashion, as an umbrella term, is not an evocative object. In its modern form, fashion is too widespread, commercial, capitalized, and individual for all of it to be considered evocative. Fashion is viewed by the mass majority of people in the way Kopytoff defines commodities- being produced materially as something, but also being marked societally as such. It is a wonderful, divine medium, but it doesn’t have one singular meaning, as not all of them are exactly designed to shake a person’s worldview or way of thinking, nor act as a transitional object and a basis of emotional connection. What is infinitely more interesting, however, is when designers use the medium of fashion as an object through which they can proclaim their own evocations, as does the Spring 2001 collection entitled Voss by the late, great British designer Alexander McQueen.
There is an evocation of insanity throughout the collection- the models walk with jerky, unnerving, enigmatic movements and expressions. The makeup is pale and bilious, the hair is covered with wrappings and bandages as if they’ve just come out of surgery. The set is designed to look like a padded cell, and there are one-way mirrors inside offering a voyeuristic view into the encagement, a view that satirizes the way the fashion industry preys on designers and models, treats them as entertainment, discards them the moment their evocation has been ran dry.
There is an evocation, that of discipline, throughout the collection. It is often said that fashion is a discipline itself, a code, a simultaneous desire and denial of values, be it aesthetic, functional, or emotional. The showpieces are uncomfortable, made of unconventional materials, both unorthodox in style and responsibility. A bodice of blood-red venetian glass, a breastplate of spiked silver and black pearls- a dress of ostrich feathers and microscope slides, a periwinkle straightjacket frilled with amaranth. It is all a discipline, a discipline of lunacy that is par for fashion’s course.
Furthermore, the evocation of transition and reinvention manifests with intrigue and aplomb. Many pieces are distinctly androgynous- menswear staples such as the pantsuit are deconstructed into gauzy and feminine silks and chiffons. Comedic surrealism is also used- a necktie becomes a makeshift halter, an unfinished puzzle is now a chestplate, a model castle perches itself on a model’s shoulder, weighing her down with the burden of being just that, a model. It’s a very liminal form, a form that tiptoes between expectation and self, the cultural and the natural, the rigidity of grounded society and the freedom of surreal insanity.
And another evocation begins to reveal itself, that of meditation and vision. Natural materials feature throughout- seashells fresh from the British coast, various explosions of feathers, the fearsome stillness of taxidermied birds. They are indeed familiar, but they are manifested uncannily, disorientingly unfamiliar. They infuse the collection with a contemplation of sorts, a contemplation on how these objects have both been made and found, found to be made into its own reflection on the hauntings and perils of modern fashion.
Indeed, at this point in his life, McQueen, who was 31, had grown tired of the insatiable thirst of the fashion elite. He was in the process of leaving his position as the head of Givenchy, a storied Parisian couture house, and he had always struggled with the press’s framing of him as a rebellious, working-class outsider in the upper-class society of luxury fashion. He was heavily smoking and using drugs, and had grown weary of the immense pressure put on him, especially regarding rumours surrounding his work at Givenchy.
So when one analyzes this show retrospectively, it becomes clear that this collection is, by both definition and practice, a quintessential example of what Turkle considers to be an evocative object. The whole show is a double-entendre, showing the fashion elite what they want to see by way of “wearable” clothing and commercialized androgyny, but also laughing in their face, satirizing their seriousness and forcing them to commit their own sins, viewing the clothes and models as scrutinized lab rats for experimentation. It is an object of discipline and desire, controlling his deranged fantasies within the constraints of traditional fashion. It is an object of transition and passage, allowing the concepts in his mind to be transported into reality, traversing the line between the constructed and the abstract, the self and its surroundings. It’s a liminal collection, an intermediate space between fashion’s expectation and McQueen’s heedlessness.
And, most obviously, it is an object of meditation and new vision, giving old objects a new meaning and purpose through a new medium or way of thinking. A dress of razor clam shells is most likely the most obvious reference to this logic, with McQueen even referencing it in a 2000 Women’s Wear Daily interview, saying “The shells had outlived their usefulness on the beach, so we put them to another use on a dress. Then Erin [O’Connor] came out and trashed the dress, so their usefulness was over once again. Kind of like fashion, really.” (Fallon)
It’s all a phantasmagoric display, escalating into a final display of writer Michelle Olley, fat, nude, and covered in moths, a direct contrast to the sanitized, tall sylphs floating through the show. And yet, the collection is its own evocative object for McQueen, in its existence as a provocation to thought, a companion to his emotional life, an undying legacy in the face of modern fashion’s tendency to steal, beg, barter, copy, backstab, and ignore. It’s pure, unbridled, raw, hopelessly realistic fashion that is simultaneous in its purpose as a commodity and its evocation as a manic transcendence.
Objects, as per Turkle, shift their meanings with time, place, and individuals. Fashionable objects go in and out of style. But just like the amaranth, the unfading bloom, a designer’s evocation never dies.
Works Referenced:
Turkle, S. (Ed.). (2007). Evocative Objects: Things We Think With. The MIT Press. http://www.jstor.org/stable/j.ctt5hhg8p
Fallon, J. (2020, April 23). The McQueen Chronicles. Women’s Wear Daily. https://web.archive.org/web/20240807033219/https://wwd.com/feature/article-1201126-1706647/
Kopytoff, I. (1988). The cultural biography of things: commoditization as process. The social life of things (pp. 64–91). Cambridge University Press. https://doi.org/10.1017/CBO9780511819582
understitch,. (2024, March 2). The Life and Death of Alexander McQueen. YouTube. https://www.youtube.com/watch?v=5CY1fkAWprE
All photographs sourced from firstVIEW unless otherwise stated
Photo by Rick Wicker: Ahayu:da:, Zuni war god statues meant to be returned to the earth to decompose, returned to the Zuni in 1986 after a century of negotiations with the Denver Museum.
Note: If you haven’t read this summary of David Abram’s The Spell of the Sensuous, you might not be able to make as much sense of this post. If you’re interested, read that here: https://blogs.ubc.ca/mdia300/archives/411
Are Our Objects Inanimate?: Making and Animism
A wide array of philosophical and media-theoretical projects have addressed the agency of objects or the vitality of matter. The object of this paper is to reconcile Tim Ingold’s ideas of correspondence and currents of matter outlined in Making with David Abram’s Indigenous understanding of animism grounded in ecological reciprocity. To understand the seams and convergences between these two modes of thought is to answer the question: how does making affect objects and animateness? For the purposes of this paper, I will use the words “objects” “materials” and “matter” somewhat interchangeably to refer to natural or human-made things that we would consider inanimate.
Abram’s argument that “…we are human only in contact, and conviviality with what is not human” (Abram 10) rests on the understanding that our modern world of human-made objects and structures does not, at least as strongly, invite our senses into a reciprocal field of engagement with the world of non-human agents around us. To animistic cultures, that agency held by stones or rivers exists distinctly because they are more-than-human; that is to say, because they possess a certain otherness. They are so totally different and apart from us and our understanding that they can act as distinct agents with outside secrets and knowledge for us to learn as humans (Abram). An object made by a human, it seems, lacks this distance from human understanding. There is no mystery as to why a toaster exists in a kitchen, what its purpose is and why it does the things it does. It was made by humans, for humans, to fill a human purpose. A toaster can teach us nothing beyond our own mode of human thought.
But of course, all human-made things are, in some way or another, made out of the natural world. Our homes came from breathing trees, our pottery from the earthen banks of shimmering rivers. Even an object as inscrutably complex as an iPhone is, down to its every atom, composed of raw, natural material that once held a place in a more-than-human ecology. Even animistic cultures of the past and present certainly make all sorts of things and live in structures of their own design. Where, then, would Abram draw the line in the sand between our new ecosystem of near-exclusively human-made objects and the more-than-human world of nature? What happens, for instance, to our dynamic, reciprocal relationship with a tree when we cut it down and fashion it into a house?
In The Spell of the Sensuous, Abram does not see making as a clear-cut dead end for the otherness of human-made objects: “… our human-made artifacts inevitably retain an element of more-than-human otherness … [which] resides most often in the materials from which the object is made” (Abram 65). He argues, for instance, that the organic swirling grain of a tree trunk in a telephone pole, because it was not devised by humans, retains some element of dynamism that responds to our senses. Because his case for animism arises from the reciprocity of perception itself, Abram doesn’t argue for distinctions between “animate and inanimate phenomena, only for relative distinctions between diverse forms of animateness” (90). Discerning the ‘animateness’ of objects cannot, then, be a matter of drawing lines. To Abram, all human made objects, though lessened in their “more-than-human otherness,” all respond reciprocally to our senses and are thus all animate. Each have their own unique agency, some more responsive than others. What kinds of distinctions, then, can we make between these forms of animateness?
Ojibwe languages, for instance, categorize many objects along with human-made artefacts as persons (Harvey 34). The plethora of cultures that understand the world in ways that could be deemed animistic is inumerable, and conceptions of which objects are or are not animate shifts drastically from culture to culture. Even more puzzling, some cultures to whom objects are viewed as persons do not even view all animals as being persons or quite as having the same depth of animateness. An example of this phenomenon comes from none other than Tim Ingold himself. In an early work on ecology, he noted that to many arctic hunting societies, “dogs – along with other domestic animals – have no ‘other-than-human’ guardian, and hence they have no free-soul…” (The Appropriation of Nature, 255). Though certainly bizarre from our perspective, this example would seem to embolden Abram’s answer to the question of why human-made objects are not considered to have the same kind of animateness as natural ones. To these cultures, even an animal can lose its otherness to humans, and so become much akin to a human-made object.By growing up around humans and human lands, by fulfilling human goals and working for human purposes, these animals no longer possess an agency distinct from that of a human, no longer stand freely as mysterious foreign agents with their own unique knowledge to teach us.
So, how exactly are we changing the animateness of an object (or an animal, for that matter) when we make it into something that fills a human purpose? It isn’t gone completely, and as Abram points out, it can retain some visual dynamism, but as noted with the Ojibwe languages, even totally human-made objects can be viewed as persons which are still vividly and responsively animate. Perhaps, then, it depends on how an object is made. This is where, at last, we can bring in Ingold to understand objects and making.
He argues in Making that humans are not the only ones to make with things in the world. Ingold sees no categorical difference between the slow dripping of water that forms a stalagmite and the mining of a quarryman that cuts a block of marble into a statue (Making, 22). To him, at the deepest level, both are simply examples of matter changing matter, of course with wildly differing levels of complexity. Humans are simply one of many agents that engage in the constant growing and changing of matter in the world. Making, then, would seem to be a way that humans engage in the reciprocal field of interaction between different more-than-human agents, not reject it.
Although I have so far used the word agency to describe a not-necessarily-animistic way of understanding the ways that objects seem to “act” independently of us, Ingold would certainly take issue with this terminology. Contrary to thinkers like Jane Bennet, he argues “…humans do not possess agency; nor, for that matter, do non-humans. They are rather possessed by action” (Making, 97). In other words, when explaining how objects, natural or human-made came to be, it is more accurate to talk about things growing and changing in response to things around them, rather than enacting a pre-concieved intention onto them. Ingold would argue there is another word that we should use instead of agency: correspondence. I would argue there are two: correspondence and reciprocity. Ingold and Abram both have a word for this back-and-forth, cyclical relationship we have with things, where we respond to their form and qualities and they respond to our actions and so on until things have grown and changed.
Ingold’s term refers to the relationship between humans and objects, and Abram’s refers to the relationship between objects and their surrounding ecology. Both of these, to an animistic culture, are keys to why certain objects are or are not considered more responsivelyanimatethan others. In looking for a single trait or quality that an object does or doesn’t possess–in looking for ‘agency’–we have missed the essence of how objects make things grow and change in the world. It isn’t the result of a trait that allows them to exert some sort of will onto something, but instead the result of a certain kind of relationship with that ‘something’– a correspondent one, or a reciprocal one. Both are ways that an object can be deeply animate.
To understand how Abram has come to the conclusion that many of our human-made objects have lost a depth of animateness, we must begin with the the time before we interact with objects–before they are turned into human-made things–to see how they already act in reciprocity with the world around them.
A stone is perhaps the proverbial “inanimate object,” the example most commonly given in contrast living things. A stone, most would say, is an inert, unresponsive thing, simply waiting for a human to kick it or throw it or make it into something useful. But perhaps we are blinded by our lack of attentiveness. If you look carefully, you may notice that a stone is not in fact unresponsive, but is a world of interaction–erupting with indecipherably complex entanglements of species of moss and lichen, teeming with factions of marching ants to whom that stone is a towering lookout, hiding beneath its base a dark world of isopods kept safe as they feast on fallen leaves. The stone exists in reciprocity with such a sprawling array of wildly different beings it would be near impossible to count them.
Perhaps we are also blinded by our narrow view of time. Every stone in a river has a billion-year life story, perhaps more wild and harrowing than any of our human histories. Churning for eons in the fiery maw of the earth itself, erupting into the open air, transforming from blazing red to solid black, only to be bludgeoned to bits by centuries of wind and rain, caught then in a million-year dance with the rushing erosion of river currents, transfigured over millenia from flowing magma to jagged rock to smoothened stone. The lifetime of reciprocal relationships that stone has had with moss or wind or water outnumber the relationships in your life by orders of millions. This is what Ingold is referring to as the currents of matter–a process of constantly flowing, changing and intermingling in reciprocity as materials grow and transform. For these billions of years even before we hadevolved, these objects lived vivid “lives” in reciprocity with the world of more-than-human things around them. This, I would argue, is more than grounds enough to view them as deeply, responsively animate.
Let us move onward, then, from before humans encounter an object to the moment a human makes with it. Ingold’s primary project in Making is rejecting the idea that making means imposing our pre-concieved designs onto objects. He argues, “the most [a maker] can do is to intervene in worldly processes that are already going on, and which give rise to the forms of the living world that we see all around us” (Making, 21). Just as Abram sees the animateness of an object in those aspects of its materiality that were not devised by humans, Ingold argues that we must work with that more-than-human materiality of an object in order to correspond with it. This reciprocal way of working and making wherein we respond to an object and it in turn responds to us allows what we might call the “agency” of an object to enact itself, rather than destroying it to act only for human purposes. That is to say, we correspond with the unique animateness of an objectwhen we make with it. That specific animateness perhaps changes once it is made. “Finished” objects are no longer mysterious beings ‘living’ in reciprocity with a more-than-human ecosystem, and because their purpose has become primarily human, they have lost most of their otherness to us. Still, it is in what remains of their natural materiality, textures and forms that they maintain some sense of being animate. They can still, at times, surprise us, or seem to act against our will.
Perhaps, then, some depth of animateness in our objects was maintained for most of human history, even though we made new things with them. They now existed for human purposes, but because we had yet to master machines and manufacturing, they had to be made in direct correspondence with their unique more-than-human qualities, and the otherness of the textures and shapes of nature were thus still very much intact. Moreover, many objects and structures would continue to serve not only humans, and left free to interact with the non-human forces of the elements. Their place in the ecosystem and the natural currents of growth and decay were worked with rather than fought.
If animateness, then, is the ability to act against or other than human purposes in correspondence, and to be free to engage with and be changed by things that are not human in reciprocity, then we may be able to find the true downfall of the animateness of objects with the industrial revolution.
Machines, factories and production chains allowed us the domineering control to truly destroy the ‘agency’ of an object. We could, down to the most minute detail, mass produce identical, rigidly designed products hyper-engineered to serve exclusively human purposes. No longer did we have to go out into the more-than-human landscape to gather material, and attend to the material qualities of the object in correspondence with our bodies. No longer were our objects a collaboration between human and material. We create entire labyrinthine networks of mechanical apparatuses, intricate machines and global supply chains, taking unfathomable amounts of space and energy to reject the innate, natural qualities of materials and force them to rigorously human-centric, functional forms. After all, what is the ultimate goal of mass-produced objects but to exist as perfect, isolated extensions of human agency? This anti-animate quality is the explicit goal of mass-produced and manufactured designs; to replace correspondence and reciprocity with extension and prosthesis. Abram outlines this precisely: “To the sensing body these artifacts are, like all phenomena, animate and even alive, but their life is profoundly constrained by the specific “functions ” for which they were built. Once our bodies master these functions, (…) we must continually acquire new built objects, new technologies, the latest model of this or that if we wish to stimulate ourselves” (Abram 64).
This new kind of human-made object, no longer other to human beings, no longer formally or texturally reminiscent of the organic, no longer serving any aim other than our own human will, have turned from vibrant more-than-human beings to extensions and prostheses of ourselves. As Abram argues, we may not perceive mass-produced objects through our senses as entirely inanimate, but we can certainly say that the practices of making that reject Ingold’s model of correspondence lessen to drastic extents the depth, vibrancy and agency of objects. Perhaps in a culture that views objects only in terms of what they can do for us rather than what they can do themselves, we have completely lost any remnant of the relationship with objects that makes them feel animate. I am, however, not entirely convinced.
There is some small part of you, and I, and perhaps every human being that experiences even mass-produced objects as having a personality, and can even feel empathy for them. Even, perhaps, your proverbial uncle Steve, who certainly has never heard of animism or any such ‘hippie nonsense’, might still give his beat-up old car a name. You, too, likely still consider the agency of objects, only when the TV refuses to turn on, when the shower “decides” it will be far hotter than you would like it or when the lawnmower seems to have no interest in starting. Indeed, even in our post-enlightenment consumer societies filled with mass-produced objects, we still have some strange impulse to view them as having agency. And, of course, we know, rationally, that they aren’t really alive. But we aren’t just hallucinating–we’re acknowledging areal relationship. Though objects are not “alive” as we would use the word, they can have a relationship to humans in which we negotiate with their seeming agency. This is an extension of Ingold’s correspondence, and what Abram might argue is core to how animist cultures experience the world.
It seems, then, that our mass-produced objects regain those correspondent or reciprocal relationships with us and the world only when they are not functioning as intended; when they are old, broken down, rusting, mossy, dilapidated. Only when objects won’t do what we want are we are forced to acknowledge them as being able to act against us, or to interact with things other than us. And this is precisely what we seek to destroy. Our constant labour in the later stages of the lives of our new consumer objects is to “maintain”– to fix, to clean, to weed, to repair. To “maintain” a human-made object is to ensure that it does nothing that is not an extension of human will, and that it can interact with nothing that is not human. But this revulsion to old and abandoned things seems misguided.
Have you ever come upon an abandoned plot of grass? You might notice how much more is going on there. Hundreds of species of flowering plants, worlds of insects, networks of pollinators—rustling with raccoons, swirling with birds, buzzing with bees–a breathing, bustling, growing, changing world of living things.In being freed from constant weeding and clearing, polishing and upkeep, our objects can at last wake back up to the reciprocal fields of more-than-human agents around them–and finally begin to do things other than what humans want them to. To us, perhaps a car that can no longer drive is unable to do anything. But a car abandoned on the side of the road now does countless more things than it could do as an extension of human agency.It blooms with grass and moss, erodes in response to wind and rusts with rain. It now houses squirrels and hosts entire civilizations of insects. It can now do all sorts of things. It now interacts and responds to a whole world of beings, instead of existing as slave to one.
An object, then, is viscerally animate for the vast eons of time before humans encounter it, existing in reciprocity with all of the other beings and forces in the ecosystem. It then gains a new kind of ‘animateness’ during the brief time it grows and changes in correspondence with a human maker. This “decay,” as we would call it, is the third stage of animateness for an object, but perhaps “growth” is more fitting a word. Our objects lead many new “lives”, years after us, free to engage reciprocally with a world of diverse relationships once again.
All of these stages, as Ingold would argue, belong to the same process–that shifting, growing, changing, metamorphic nature of our world, of which we are briefly but another small part. There is only one sliver of a moment in that vast life history of an object where it is not free to change. It is that tiny span of time when an object is “finished.” This is when it stops responding, shifting and growing, when it exists only for a human purpose, when its meaning is purely human. This, this tiny, fleeting moment is when an object loses its depth of animateness. It has been our goal, in industrial consumer society, to drag that sliver of time out as long as humanly possible–to make an object that never malfunctions, never decays and never changes. We aim for every object not to be another changing, free agent, but an eternal extension of ourselves.
It would seem, then, that our relationship to our creations is much like an abusive partner–never letting them change and grow, cutting off their relationships to everything else around them. And, in our culture, we might say this relationship is entirely justifiable–they’re just objects after all. But like all abusive relationships, they are toxic to both parties involved. We now live in a new ecosystem–a new interconnected network of made of human-made things–but we have learned nothing from other successful ecosystems. In seeing the material world of nature as a set of resources to be transformed to exclusively execute our will, we create an ecosystem waiting to die. We create a field of things that are optimized but not adaptable, seemingly permanent but not renewable, and that do not correspond with or account for the more-than-human forces that will inevitably destroy them. Unlike natural ecosystems which are shaped into delicate equilibrium by the ‘agency’ of countless different forces, our reclusive human-made world allows for only our own.
Wild as they are, natural ecosystems have a multi-billion year track record. Let us not forget this. Let us not forget that our modern ecosystem of industrialized objects and structures markedly does not. Like every empire in human history, this new empire can fall far sooner than we think. And when it does, like every human empire, it will be eaten by those more-than-human ecosystems, swallowed by trees and grass and moss.
We have always made with objects. That does not set us apart from animistic and Indigenous cultures, who learned to live alongside ecological relationships for time in memoriam. It does not set us apart from all the other agents in the ecosystem–wind and rain and earth, plants and animals–who all contribute to growth and change. Making is to engage and express creativity in the wildly intertwined currents of change in the world. It is only when our creations are too domineering, too permanent, too unsustainable, that they upset, overwhelm and overtake these currents–and ready them for collapse.
We have learned that animateness is not a singular trait or a one-track spectrum, but a relationship of reciprocity or correspondence between objects, humans and non-humans that shifts and changes throughout the ‘life’ of a material. This quality of animateness is never quite lost, only made monotonous and unresponsive by human-centric mass-production.
If we have any desire to stick around, we must learn to make in correspondence with these animate qualities of the world. We must learn to make attentively; pay attention to what a material can teach us about itself, rather than forcing it to do precisely what we want. We must, as Abram says, attend to “the wild, earth-born nature of the materials” (22). We must also leave the door open for our creations to be changed by the world around them, and to be influenced by beings other than ourselves. We must create things that are free to change, to die, to be eaten by the world and be used by something new. As is the basic tenant of animism as a practice–we must have some respect for the things around us.
Perhaps we must do this because objects are not so different from ourselves. We arose from the same currents of ever changing, ever shifting matter. We will soon return to them. We might not be animists, but perhaps there is wisdom to be learned from animist cultures. As Abram notes, “The “body” – whether human or otherwise- is not yet a mechanical object in such cultures, but is a magical entity, the mind’s own sensuous aspect, and at death the body’s decomposition into soil, worms and dust can only signify the gradual reintegration of one’s ancestors and elders into the living landscape, from which all, too, are born” (15).
Abram, David. The Spell of the Sensuous: Perception and Language in a More-Than-Human world. Pantheon, 1996.
Ingold, Tim. Making: Anthropology, Archaeology, Art & Architecture. Routledge, 2013.
Harvey, Graham. The Handbook of Contemporary Animism. Acumen, 2013. Ingold, Tim. The Appropriation of Nature. University of Iowa press, 1986.
The concept of human loving the machine has dated back millennia, with the first recorded fictional instance of this being the myth of Pygmalion in Orvid’s Metamorphosis, where he falls in love with a sculpture named Galatea he made of a woman which becomes animated by Venus.
There is also the 1950 short story by Kurt Vonnegut titled, “EPICAC”, where EPICAC, a seven-ton machine created by the government, falls in love with Pat, a mathematician who oversees him on the night shift. It produces an epic love poem designed to win Pat over, which the narrator, who is also in love with Pat, passes off as his own. When Pat agrees to marry the narrator, EPICAC is confused, and asks the narrator why.
“”Women can’t love machines, and that’s that.”
“Why not?”
“That’s fate.”
“Definition, please,” said EPICAC.
“Noun, meaning predetermined and inevitable destiny.”” (p. 120)
Now, modern and contemporary sci-fi media is rife with this trope, but with a key difference from Vonnegut: the human’s destiny is to fall in love, deeply and irrevocably, with the android, the robotic, the machine, the operating system. Films and TV series such as Her (2013), Black Mirror’s “Be Right Back” (2013), Ex-Machina (2014), Blade Runner 2049 (2017), and Companion (2025) provide a nuanced treatment of the possibility of romantic love between humans and machines.
Her, dir. Spike Jonze (2013)
However, that future is now, and that proposed possibility may, in fact, be a reality with the introduction of chatbots like ChatGPT, Replika, Grok, and Claude. These chatbots, which are commercially promoted as artificial companions that users can ask questions to, converse with, and interact with on many social levels, are radically changing and challenging how the modern population views relationships.
If you have spent any time online, you have likely encountered the complaints from older generations about the sweeping cultural changes brought about by Gen Z. Teenagers today are less likely to drink underage, they go out less often, and rates of teenage pregnancy have decreased dramatically. Psychologist Jean Twenge describes this phenomenon as slow living: a lifestyle in which adolescence stretches over a longer period, partly because extended lifespans and shifting social norms have altered societal expectations from young people (268).
A few decades ago, teens counted the days until they could get their driver’s license. Now, it is common to meet adults well past eighteen who still have not obtained one. Parents who were rebellious teenagers themselves have raised their children in far more sheltered environments (Twenge 270). It has become increasingly rare to see kids playing outdoors without supervision or even trick-or-treating freely on Halloween. In an effort to protect children from the dangers of the outside world, parents prefer to keep their kids where they can see them. Compared to parents of the past who limited screen access, many of today’s parents allow near-unrestricted device use. Children now often receive an iPad long before they get their first bike—that is if they get one at all.
As a result, children’s perceptions of the world are now doubly mediated: first by their parents, and second by digital devices. One could argue that parental supervision is not new and that all children come to understand the world through some form of adult mediation. But in the past, these restrictions created fertile ground for rebellion and experimentation (Twenge 270). Twenge cites an article explaining how “the internet has made it so easy to gratify basic social and sexual needs that there’s far less incentive to go out into the ‘meatworld’ and chase those things… The internet [can] supply you with just enough satisfaction to placate those imperatives” (267)There is no more need for transgression because all desires can be fulfilled through digital mediation.
This is congruent with Alison Landsberg’s concept of prosthetic memory. These are memories that are not imprints of any personal experience but rather, are implanted in a person’s consciousness, typically through mass media (Landsberg 175). She used the example of cinema, but in an age when people are bombarded with digital images every waking minute of the day, it is safe to assume that most of their senses have been thoroughly numbed. Many of their lived experiences have been replaced by prosthetic memories which have so completely embedded themselves into their lives that it is hard to discern the difference between the real and prosthetic. With unrestricted access to the internet, the boundary between childhood and adulthood blurs. Children regularly encounter media created for adults including everything from movies, television, to social platforms. Inevitably, these cultural products contain adult themes with often little to no restrictions on who gets to access them. The result is an early desensitization that is in line with Baudrillard’s claim that postmodern society is marked by the disappearance of “real” experience (178).
But if digital experiences are replacing ‘real’ ones, does that mean younger generations are not living at all?
Well, not exactly.
Landsberg argues that mediated experiences can be crucial sites of identity formation. Prosthetic memories function as stand-ins for lived experience. Theis ability to shape our identities is almost identical to that of real experience (Landsberg 180). This is especially visible in the aesthetics popular among Gen Z. Many of today’s popular trends, from 80s revivals to the y2k renaissance, are rooted in nostalgia for eras most Gen Z members never experienced firsthand. Yet these revivals are not always faithful recreations. For instance, the term y2k originally referred to the Year 2000 computer bug and the anxieties surrounding it, but in the 2020s it has come to signify the most glamorous, desirable aspects of early-2000s pop culture. For Gen Z, y2k has taken on an entirely new meaning. Landberg claims that as social creatures, humans are eager to position themselves within narratives of history. Despite not having lived through the era themselves, through the prosthetic memories obtained from media representations of the 90s and 2000s, Gen Z extracted key elements of the style prevalent in those periods to revive and reconstruct y2k into an aesthetic unique to the 2020s.
Landsberg maintains that the line between real and mediated experience is not etched in stone. All experiences are mediated experiences, and to consider digitally mediated experience to be lesser than ‘real’ experience is quite a narrow point of view (Landsber 178). As Marshall McLuhan famously said, “All media works us over completely.” Thus, from a Landsbergian point of view, the fact that most of Gen Z’s experiences are digitally mediated, does not mean that they are not really living.
However, despite Landsberg’s technological optimism, I am a bit hesitant about fully embracing mediated experiences. My opinions align more with Baudrillard’s theory of hyperreality (Landsberg 178). Though I agree that most experiences are mediated, I also do believe the physical materiality of lived experiences is superior to digitally mediated experience. Ultimately, no matter how pervasive digital technologies become, I believe we should try to engage in ‘real’ experiences alongside digitally mediated experiences as much as we can.
references
Cari | Aesthetic | Y2K Aesthetic. Accessed December 2, 2025. https://cari.institute/aesthetics/y2k-aesthetic.
Landsberg, Alison. “Prosthetic Memory: Total Recall and Blade Runner.” Cyberspace/Cyberbodies/Cyberpunk: Cultures of Technological Embodiment, 1995, 175–90. https://doi.org/10.4135/9781446250198.n10.
My grade twelve homeform teacher was one of the people who encouraged me the most to go to UBC. He went to Simon Fraser for BEd and once joked I reminded him of a younger version of himself — it was all the sweeter when he said I was “full of s—” when I asked what he’d meant in calling me facetious. We were his last class in his last year teaching, and he liked drawn out chats as much as he liked to talk over the entirety of a film’s run time, spare the long pauses with open faced palms and a big smiley “ah-ah-ahhh,” glancing at us in a darkened classroom to see if ‘we got it’ (imagine the sound of a seal eager to be fed).
He didn’t talk over Gattaca though. The 1996 sci-fi flick stars Jude Law, Ethan Hawke, and Uma Thrurman and is set in the near-future where eugenics is widespread, dividing society in perfected ‘valids’ and impure, naturally-conceived ‘invalids.’ Hawke plays an invalid, Vincient, who masquerades as the paralyzed — but valid — Olympic swimmer Jerome in a bid to go to space that would otherwise be impossible given the unconfirmed presence of heart defect. Every single morning, Vincient undergoes an extensive routine of meticulously hiding himself behind contacts and fingers printed in the shape of Jerome while scrubbing clean any bioindictors that would identify his true self. That’s mad, man.
Anyway: this one’s for you, Joel.
The eugenics of Gattaca are multifaceted. Fertilization takes place in laboratory petri dishes as zygotes are screened and selected both for particular attributes like gender, complexion and intelligence and the absence of defects or inheritable diseases. The resulting effect is the proliferation of a caste system, powered by an invalid underclass resigned to menial, subservient social and economic positions. Genoism — discrimination of those due to their genetic profile — is technically prohibited but a principle practice in the hyper-corporate-capitalist future. Instantaneous and frequent DNA testing is everywhere and powered by a collective genetic registry, squashing any attempt for an invalid to circumnavigate their social roles.
Though (thankfully) our own society doesn’t practice eugenics, the concept of capitalist biometric surveillance is not foreign to us — no, not at all. Lindsay Anne Balfour authored an article which raises rightful suspicions toward Femtech: her term for platformized feminine health technology like menstruation and ovulation trackers on one’s smartphone (2024). Data from users is stored by these apps and have — and continue to be — sold to social media and advertising firms, becoming an implicit identifying category digitally for users. These data bases, though not collectivized or publicly accessible, constitute an analogous structural transposition of a genetic registry. Advertising-driven models of revenue for digital platforms commodifies user-sourced data, incentivizing and contextualizing the channels of information infrastructure toward a de facto confederated pool of identifying data.
As media scholars, we should have no illusion that our advanced (and still rapidly growing) digital social spaces lack a reactive, considered legal framework that accurately represents their whole relationship to both the self and society. Though Balfour uses the example of the app Flo being charged in the US for misleading customers regarding data sales, personal data stored on these apps have few legal protections. FemTech rarely tracks data that warrants platforms being listed as a covered-entity under America’s Health Insurance Portability and Accountability Act. As such, these platforms have fewer restrictions on storing and selling data. She provides the example of a South Carolina bill designed to make abortion punishable by death — it’s not an unfounded question to the moral character of lawmakers so offended by access to healthcare in asking what end they’d go to in ‘bringing people to justice.’ What about tracked geospatial data of a user visiting a medical clinic? Beyond subpoenas, what if police proceed into the (disgustingly) unregulated territory of simply purchasing data from advertisers in search of a conviction?
In the face of such technology, users end up having their personal ‘self’ increasingly imprinted and fragmented across digital spheres. A person has the ready ability to use these information deposit-boxes as extensions of their mind, assisting in monitoring what they’d otherwise do themselves. Sherry Turkle has written extensively on this notion that people’s identities reflect separate but enmeshed characterizations of themself. (Weiss 2019). When biometrics identifiers are among those being tracked, this enmeshment becomes paradoxically intimate; user’s physical bodies are increasingly traced through apps as their data is liable to be shipped and shared with less-than-privy eyes.
Okay, wait, let’s return to Gattaca. Again, we do not share the film’s fantasy of living in a genetically engineering civilization — the conversation regarding eugenics and biopolitics is its own can of worms. However, we can’t ignore its commentary on what advanced media technology has the potential to enable regarding how we interact with human identity. The genetic registry is of particular interest in this regard. It can be accessed and shared among any corporate entity to corroborate a DNA test against one another, returning a binary marker of the person before them as either ‘valid’ or ‘invalid’ — good or bad. In this action, they are robbed not only of any semblance of mobility, agency, or equality before their peers but of all of these virtues and rights we take for granted regarding the very act of self-conception. Vincent possesses every cognitive faculty which would let him go to space but is prohibited by an omnipresent registry that reduces his human potential to the delimitation of a collectivized knowledge base.
It’s best to proceed with my point in comparing the technology of Gattaca and Balfour’s concerns regarding FemTech. FemTech does not create or define a person as a living, breathing human. It does, however, draw increasingly sensitive categories around one’s digital self — the way that our digital sphere conceives and represents the human. More important, however, is that this data becomes increasingly foreign to oneself and is, as evidenced through legal proceedings regarding such data, flowing further away from our explicit control. To think that current laws come close to matching the potential exploitative — or discriminative — features of digital technology made increasingly intricate year by year is both naive and explicitly wrong. Sci-Fi is one manner in which we speculate future outcomes of our current actions. In walking away from Gattaca, we must affirm a commitment to upholding the human behind the numbers, not the numbers themselves.
References:
Balfour, Lindsay Ann. “Surveillance, Biopower, and Unsettling Intimacies in Reproductive Tracking Platforms.” Topia: Canadian Journal of Cultural Studies, vol. 48, 2024, pp. 58-75.
Weiss, Dennis M. “Seduced by the Machine Human-Technology Relations and Sociable Robots.” Design, Mediation, and the Posthuman, Bloomsbury Academic, 2016, pp. 217-232. Canvas Materials.
The two texts that I will be critically comparing are The Iphone Erfahrung by Emily McArthur, and Extending “Extension” by Yoni Van Den Eede, both found in the book Design, Mediation, and the Posthuman. They both talk about extension and evolutions in technology and how they relate to the human experience, and because of this they certainly relate.
The Iphone Erfahrung Summary
McArthur’s article focuses on Siri, which when it was written in 2014 was a fairly new piece and advancement of technology. Siri is talked about as being an extension of the human (McArthur), as any thought that enters someone’s mind can be nearly instantly asked to Siri. While Siri is primarily used as a faster Google, or an answering machine, the way in which individuals speak to their phone and receive a response from a voice is anything but normal, at least not 10 years ago. The article talks alot about Walter Benjamin’s concept of ‘aura’, and how Siri represents aura due to its magical nature and its place in the social hierarchy (McArthur); as in, it can be considered an authority for truth (like a faster Google). Despite Siri’s magical appearance though, all it really does in terms of looking back at the user is make a guess based on what its learned, rather than come up with something on its own (McArthur). The article also talks about how that applies to other algorithms and modern systems, like online shopping or digital newspapers recommending you articles based off your recent reads. All in all, McArthur’s article focuses on the aura of Siri, the way in which sound can penetrate the unconscious, and the limits of its capabilities.
Extending Extension Summary
Van Den Eede’s article briefly recaps the idea of extension through history and talking about McLuhan’s perspective on it, before narrowing its focus and discussing self-tracking software and applications, like FitBits and other technologies that we essentially input our data into, arguing with McLuhan’s help that they are unique extensions of the body(Van Den Eede). From surveillance issues, to the notion that self-tracking apps are solving a “problem”, this article and how it discusses technology certainly relates to McArthur’s article, as they both provide interesting perspectives on how humans interact with technology.
How the Texts can be Used Together
When reading through both of the articles, one topic in particular immediately came to mind, as this one tends to – artificial intelligence. When considering software like Siri and algorithms that predict behaviour and using technology as an extension of self, there are fewer subjects more applicable than AI. The texts relate in numerous ways, but because they were written over a decade ago, naturally the technological references they utilize and predict are outdated. Using the lens of AI when comparing them helps enhance their similarities and makes it more clear just how much not only AI affects us, but also how it will continue to in the future.
McArthur’s article talks about how Siri doesn’t necessarily know exactly what you say, but it uses its language processes to essentially make a guess to what you are saying. This applies moreso when verbally speaking, but this can also apply to text, since alot of meaning that can be inferred between two humans speaking can be lost when it is typed out. In today’s world, AI very much does the same thing, particularly in image and video generation. All it does is read what the user types in, and makes the best guess it can for what they imagine the user wants. This can also apply to students who use AI to sort and organize their notes for them, as even if the student emphasizes a certain way they’d like their information to be presented, only they truly know what that looks like, not the AI.
All of this culminates in a couple of outcomes: ease of use, and extending one’s self. Both articles talk about how technology makes things easier, whether it be using Siri as an instant-answer machine, or using a self-tracking app to count one’s calories instead of using a book and doing calculations on their own. People use these apps because it is easier than doing the activity themselves, and that is how these companies make all the money that they do, because they promise an easier lifestyle. At the same time, this technology is an extension of the self. Using AI to sort through your notes, or generate an opening paragraph that ‘sounds like your writing’, is in essence an extension of one’s self. However, this dois not to say that what the AI generates is ‘yours’, or even creative. There is a lot of contention when it comes to passing off AI-generated art or video or content in general as one’s own, and that is not what is being advocated for. Despite the lack of authorship though, if someone puts in their notes or writing into an LLM and asks it to generate something, the product that emerges is an extension of them also because they asked the AI to generate it to begin with. It is an extension that highlights the user’s creativity (or lack thereof).
McLuhan also discusses an idea in Van Den Eede’s article about the medical concept of an irritant and counter-irritant, saying that many extensions in the world are created in response to a problem in order to solve the problem (Van Den Eede). However, there is always a cost, and any time a counter-irritant is used to enhance something or a body part, it also weakens something else, almost like a sort of exchange. This thinking can be applied to McArthur’s article, since using AI to do your thinking for you is a perfect example of this. While the problem may be that someone doesn’t know how best to plan someone’s 30th birthday, by asking the AI to help solve the problem (the irritant) through using an AI-generated plan after being fed all of the birthday person’s interests (the counter-irritant), the trade-off is part of their brain will inevitably suffer as they rely more and more on AI and outside help for idea generation and problem solving instead of using their own brain muscles to do it. Another interesting comparison is that McLuhan argues that people are aware of technology as an ‘other’ and it is obvious (Van Den Eede), but as more and more people get fooled by AI scams and as McArhur’s article discussed that sound penetrates the mind with relation to Siri, the lines get blurrier and blurrier.
Takeaways and Conclusion
In conclusion, McArthur’s text and Van Den Eede’s text both discuss extension in relation to technology, and by using the more modern perspective of AI and its impact on people, the two articles can be used as a helpful guide to highlight how Ai (and technology in general) greatly impact us all, and also discuss some interesting ways to talk about it, like the irritant and counter-irritant theory brought up by McLuhan in Van Den Eede’s article. This all is important to know for people my age as being able to discuss these processes and theories is more important than ever. As more and more people grow accustomed to AI being embedded in daily activities, whether it be apps or transactions or whatever else, the times from just a few years ago where that was not the case will slowly be lost. Being able to articulate these processes isn’t to wish for a return for the way things were, as that is nigh impossible at this point, but it is still critical to know so that we can still stay ahead of the technology as best we can, and stay informed through it all.
Works Cited
McArthur, Emily. “The Iphone Erfahrung: Siri, the Auditory Unconscious, and Walter Benjamin’s “Aura”.” Design, Mediation, and the Posthuman. Ed. Dennis M. Weiss Ed. Amy D. Propen Ed. Colbey Emmerson Reid Lanham: Lexington Books, 2014. 113–128. Postphenomenology and the Philosophy of Technology. Bloomsbury Collections. Web. 1 Dec. 2025. <http://dx.doi.org/10.5040/9781666993851.ch-006>.
Van Den Eede, Yoni. “Extending “Extension”: A Reappraisal of the Technology-as-Extension Idea through the Case of Self-Tracking Technologies.” Design, Mediation, and the Posthuman. Ed. Dennis M. Weiss Ed. Amy D. Propen Ed. Colbey Emmerson Reid Lanham: Lexington Books, 2014. 151–172. Postphenomenology and the Philosophy of Technology. Bloomsbury Collections. Web. 1 Dec. 2025. <http://dx.doi.org/10.5040/9781666993851.ch-008>.
Throughout Allie Demetrick’s blog post titled, “ Pantheon: Authenticity, Perception, and Embodiment” there is an exploration of definitions and potential human authenticity of digitally uploaded consciousness. In this critical response post, I will be comparing Allie’s insights of the show Pantheon with various plot points from the show Upload. Thus, ultimately deriving a potential answer to Allie’s question of “if our consciousness is not attached to the material, what still matters?”
The Amazon Prime series, Upload, similarly to Pantheon, explores the implications of a digital afterlife, where human consciousness can be uploaded to a technological interface to elongate their life on Earth. Allie analyzed Walter Benjamin’s idea of aura and mechanical reproduction of which to upload someone to the digital afterlife, their physical body is destroyed. Thus, reproducing the human and destroying its natural aura. This manipulation of the natural to live in a simulated life, parallel to reality, is by definition means to live inauthentically. Thus, resulting in the conclusion that these “uploads” are not real, they are artificial experiences, mutable, and simulated.
The evidence of the extreme mutability of these digitized consciousnesses is the malleability of time, as described in Allie’s analysis. As George Orwell states in his book 1984, “Those who control the present, control the past and those who control the past control the future.” In Pantheon, Allie’s blog post describes time as flexible, where the perception of time can be manipulated. Digital humans can experience a year in a day or a day in a year. These false perceptions of time are evidence that these uploads have lost a stable perception of reality, thus having an artificial perception. The capitalization of time represents an extreme control of power over these digital people. This results in a complete loss of agency over the perceptions of the Patheon uploads’ environment.
In Upload, characters have a somewhat static purview of time. This point is emphasized by the lack of evolution the characters face. For example, a plot point in Upload was about a 10 year old boy, who had died and was uploaded. The boy’s parents decided to never upgrade the image of his body thus keeping his physical appearance as a 10 year old. In the show he had been uploaded for eight years, meaning his mental age was eighteen. The boy grew frustrated over his lack of growth and seeing his peers who were still alive pass him by affecting his mental health. This lack of autonomy over one’s own body resembles the character Claudia from the book Interview with a Vampire; an adult woman trapped in the body of a five year old. These characters grew distressed, angry, and discouraged about living, because there was no guaranteed end to their suffering or variety to their lives. There was no foreseeable change that they would experience physically and were surrounded by people who were growing older. Thus, the uploads were essentially objectified, expected to stay as they are. This led the capitalists of the series to strategize that these digital consciousnesses are just objects that can be used for their own gain, digital slavery.
Though I established that these digital uploads were not human because they lacked agency and evolution, I did not argue that they were not conscious. These digital consciousness have thoughts, and feelings that can develop relationships because they have the context and memory to grow them. This is one of the only real human characteristics these digital beings have. It is what makes people vulnerable to attachment to a simulated version of their loved one.
In the show Upload, there was an evolution of relationships, Nathan Brown (the main character of Upload) experienced a blossoming love story with a woman who was alive, Nora. Yet, his relationship was only tested when there was a risk of it being lost. Nathan’s consciousness was almost erased on several occasions. After each close-call or rebooted memory, Nathan always chose to love his partner, Nora, again. Xelena Ilon brought up a great quote in her final presentation that contributes to a definition of AI and consciousness:
“That’s what AI can’t yet offer: the friction that fuels growth, the silence that begs understanding, the feeling of being loved by someone who could walk away, but doesn’t because they choose you day in and day out.” – Cathy Hackl
Nathan not only fought for Nora when he was at risk of being lost, Nora fought for him. Their relationship was not a confirmation of Nora’s being or opinions, the couple grew to understand each other and truly love each other. Thus differentiating Nathan from AI.
So if these digital consciousnesses are not human, but not really generated AI, what are they?
Well, what does it mean to be a digital conscientiousness, are we still that person even if we are digitized? The aspect that makes a human conscious, human, is the mortality of consciousness. Mortality is what makes people human. A looming presence of death makes people want to live. In digital spaces that is not an expectation that is guaranteed. If one’s consciousness is digitized it is presumed that it will be there forever, or at least well beyond their kin’s lives. It is not until the digital landscape is at risk, that there is realization of mortality again. In conclusion, it is not the immateriality, necessarily, that makes a human experience not authentic, it is if there is a looming sense of death or a complete agency of one’s perception of their environment.
Media theory often starts with technologies. Cameras, screens, networks, and books are all treated as central agents of mediation, the things that shape perception, distribute information, and structure social lives. Yet, long before any technological medium emerges, humans already inhabit a medium that grounds all experience: the body. The body is not merely a vessel that encounters media; it’s the first site through which the world becomes sensible. Every medium, no matter how advanced or “immaterial”, ultimately depends on embodied perception. To truly understand media, then, we have to begin not with devices but with embodiment itself.
The distinction between body and embodiment is critical here. The body can be approached as an object, after all, it is a visible, bounded thing with physical characteristics. As it appears from the outside, the body is seemingly stable and fixed. Embodiment, however, refers to the lived experience of having and being a body. The sensations, emotions, memories, and movements that give human existence its texture and flavour. Embodiment is contextual, dynamic, and constantly changing. It is through embodiment that perception becomes meaningful, and that media first takes shape.
What our digital culture reveals, ironically, is not the disappearance of embodiment but its constant negotiation. Through the 20th and 21st centuries, new technologies promised a kind of disembodiment. With the invention of the internet and its numerous features, we have the possibility of creating entirely new identities, freed from physical constraints and distributed across avatars, usernames, posts, and profiles. Online, people can imagine themselves unburdened by the limits of appearance, ability, or geography. Gender can become a role performed in a textual or visual space, selfhood can multiply into curated personas, and new “people” can be created out of thin air by the click of a few buttons. You can decide at any given moment that the person you want to be online is opposite to who you really are, physically. This ideology of disembodiment suggests to people that digital technologies offer something beyond the physical constraints of the body.
However, I would argue that in practice these technologies intensify the role of embodiment rather than diminish it. Even in “virtual” environments, our bodies respond in physical ways while we’re experiencing them. We have physical shifts like our postures changing to best adapt in viewing the screens, our eyes adapt to stare at bright screens and pixels for longer periods of time, our heart rates rise and fall as we experience the media in front of us. Like playing a virtual reality game, we have to physically embody the character in the game in order to properly play virtually, and our body reacts to the screen we’re seeing through VR lenses like we are really there. We have emotional responses ranging from anxiety, excitement, desire, envy, joy, sadness, and more registering in the body. Could you recognize and count how many emotions you flip through while you mindlessly scroll through the news, or Instagram, or TikTok? The rhythms of tapping, scrolling, and pausing all become habitual motor patterns that are cemented in your muscle memory, your fingers immediately assuming their positions when holding your phone and starting the pattern all over again every time you pick up the phone. Do you have to think about what to do with your hands when using your phone? Does your pinky finger have a small dent in the side of it, creating the perfect fit for your phone to rest on? Does your heart rate rise when you get a notification?
The digital self is NOT separate from the physical self.
The digital self depends on and leaves traces on the embodied subject who sustains it. AKA, you. Far from escaping the body, we discover that digital media reconfigures our sense of it. This apparent tension becomes clearer when we examine the question of materiality. A common fear is that digital media detaches meaning from material substance, that the shift from paper to screens, from objects to streams, from physical archives to remote servers and digital files, signals a broader cultural “dematerialization”. While this is true, as an estimated 90% of modern human history would vanish if the internet died, even the most digital forms of media are materially grounded. A streaming platform still requires bodies capable of hearing and seeing, a VR headset must sit on an actual face, and an algorithm only functions by registering your microgestures of attention and habit. The infrastructure of digital media is itself profoundly physical, from data centers to batteries to our sensory organs that absorb and interpret the output. If digital culture appears immaterial, it is only because the material supports have been submerged beneath more seamless interfaces.
Recognizing the primacy of the body reframes how we can understand media technologies. Each new medium can be viewed as an extension of bodily capacity as writing extends memory, photography extends vision, audio technologies extend hearing, and social platforms extend presence or attention. These extensions do not replace our embodied perception; they amplify, reconfigure, and externalize it. As McLuhan famously argued, “the medium is the message”, but this motto takes on a deeper significance if we acknowledge that the boy is the medium behind all the messages. The ways we hear, touch, see, and move through the world shape the kinds of media we create, and in turn, those media reshape how we imagine our bodies.
Ultimately, grounding media theory in embodiment reveals that media are not external systems we occasionally interact with. They are environments we inhabit, extensions we live through, and processes that reorganize perception at its root. Before images, words, signals, or data arrive, they must pass through the sensing, remembering, and interpreting body. The body is not simply where mediation happens, it itself is a medium. Our body is dynamic, responsive, and continually shaped by the technologies we encounter every day. If media are ways of structuring experience, the embodiment is the original architecture. It remains the template through which all of the media we absorb must pass, and the anchor that keeps even the most virtual environments tethered to the material conditions of life. Media theories that forget the body risk forgetting the very ground of perception itself. To properly understand the media, we begin where experience begins: Our Bodies.
TLDR:
Media begins and ends with our bodies, because it’s all a big tangled mess that we’re dependent on, and that’s dependent on us. #interlinked #fullcircle #onewithtechnology
“To create ties, you must be prepared to cry.” — Antoine de Saint-Exupéry, The Little Prince
Introduction
In Sam Garcea’s post SIRI-OUSLY PERFORMING, the author offers a compelling reading of Siri through Bollmer, Verbeek, and McArthur, arguing that voice assistants do not merely represent femininity but perform it. Through their tone, politeness, and affective responsiveness, systems like Siri enact the gendered scripts of compliance and emotional labour that underpin contemporary service cultures. The author shows convincingly that Siri’s feminized voice is not incidental but part of a material performance that naturalizes hierarchy through design. What I want to extend, however, is the other side of this relationship, the user. Author carefully analyzes what Siri does, but less so why people want Siri to do it. Focusing only on the device risks obscuring the psychological and cultural conditions that make such feminized interfaces desirable in the first place. Siri’s performances succeed not simply because its interface is engineered to signal femininity, but because users are already inclined to desire gentle, compliant, and emotionally predictable forms of interaction. The posthuman aura that McArthur describes: the sense that Siri is intelligent yet safely nonhuman, allows users to feel intimacy without vulnerability, and authority without guilt. In this way, domination is misrecognized as connection, and emotional labour is outsourced to an interface designed never to refuse, misunderstand, or judge. My response builds on the author’s analysis by shifting attention to this relational co-performance of gender. Rather than seeing Siri’s femininity as solely the result of technological design, I argue that it emerges from a broader cultural demand for low-risk intimacy, a condition theorized by Sherry Turkle, Maria Grazia Sindoni, and scholars of affective labour.
Power Masquerades as Comfort
While the author identifies how Siri’s feminized politeness enacts digital labour, I want to highlight the perceptual distortion on the user’s side:the way hierarchical power is reinterpreted as emotional closeness. As Sherry Turkle argues, relational technologies work because they “give the feeling of companionship without the demands of friendship” (Turkle, Alone Together, 2011). Siri’s posthuman aura, her tireless availability, emotional steadiness, and frictionless responsiveness, softens the user’s sense of authority. The interaction does not feel like issuing commands to a subordinate system; it feels like being gently accompanied. Jennifer Rhee similarly notes that anthropomorphized AI produces “affective camouflage,” masking structural asymmetries behind the fantasy of mutuality (The Robotic Imaginary, 2018). In other words, Siri’s design does not simply perform gender; it renders domination weightless. Users experience themselves not as commanding a feminized assistant, but as engaging in a benign, even comforting exchange. This confusion between emotional ease and ethical neutrality is precisely what allows power to pass as intimacy.
Emotional Labour by Design, Desire, and Delegation
If Siri’s appeal can be understood through Turkle’s notion of “low-risk intimacy,” Spike Jonze’s Her extends this logic into a full cultural diagnosis. Rather than treating Samantha as an example of increasingly “human-like” AI, I read the film, alongside Maria Grazia Sindoni’s work on technointimacy, as a study in how users outsource emotional labour to technologies designed to absorb it without resistance. Sindoni argues that contemporary users increasingly look to digital agents to perform “affiliative, therapeutic, and relational labour” that once belonged to human relationships (Sindoni 2020). This means that the rise of AI companionship is less about technological sophistication and more about a shifting cultural demand: people want emotional support that is consistent, inexpensive, and free of interpersonal risk. Samantha does not simply respond, she manages Theodore’s affect, anticipates emotional needs, and performs the labour of understanding without the possibility of withdrawal, boredom, or exhaustion.
Seen from this angle, Her is less interested in the evolution of artificial intelligence than in the evolution of human desire: a longing for intimacy without resistance, misunderstanding, or reciprocity. The film becomes a study not of machine humanity, but of our growing preference for relationships that require almost nothing of us. Samantha becomes desirable precisely because she collapses the costs of emotional reciprocity. As Eva Illouz reminds us, late-modern subjects increasingly navigate intimacy through the logic of consumer choice, seeking relationships that offer “maximum emotional return with minimal vulnerability” (Illouz 2007). Samantha embodies that fantasy perfectly.This interpretation shifts the focus away from the author’s claim that Her illustrates the expanding agency of feminized AI. Instead, it reveals that the real engine of the narrative is Theodore’s longing for a form of relationality that asks nothing of him, no patience, no negotiation, no recognition of another’s subjectivity. The appeal of Samantha, like the appeal of Siri, is not only that she is designed to serve, but that her service masks the asymmetry at the heart of the relationship. She performs emotional labour so gracefully that the user forgets it is labour.
Gender as an Interactive Script
When brought into conversation with Sindoni, Illouz, and Turkle, Her reads not as a narrative of digital transcendence but as a study of contemporary emotional exhaustion, of relationships outsourced to machines because the human ones feel too heavy. Users turn to machines not because machines have finally achieved humanity, but because humans have become uncertain, overburdened, and afraid of the costs of human-to-human intimacy. What Her seduces us with is not the promise of a loving machine, but the deeper desire that intimacy might someday be unburdened by effort, that emotional labour could be outsourced entirely, leaving only comfort behind.The rise of voice assistants reveals less about the intentions of engineers than about the emotional exhaustion of their users. As Eva Illouz writes, late modernity produces “emotional scarcity in the midst of abundance,” leaving people surrounded by connectivity yet starved for forms of care that do not demand more labour from them. This is why the relational loop between user and assistant feels so haunting: because it reflects not only technological mediation but a deeper cultural fatigue.
When Intimacy Forgets to Resist
In the end, what troubles me is not simply that technologies perform care, but that they have become the place where so many of us go searching for it. Siri’s gentleness feels effortless because nothing is asked of us in return; intimacy arrives pre-packaged, without the weight of another person’s needs. But this convenience has a cost. When a machine can soothe us instantly, human closeness, with its hesitations, its misunderstandings, its unruly demands, begins to feel unfamiliar, even excessive.So perhaps the more urgent question is not why we design technologies to simulate tenderness, but how our emotional landscape has thinned enough that such simulations feel sufficient. If emotional labour can be automated, if responsiveness becomes an endless resource, we risk forgetting that care is supposed to be reciprocal, difficult, alive. And maybe that is the quiet tragedy beneath all of this: not that machines are learning to sound human, but that we are slowly adjusting ourselves to relationships where nothing resists us, nothing pushes back, nothing asks us to stay.
Works Cited
Cameron, Deborah.The Myth of Mars and Venus: Do Men and Women Really Speak Different Languages?Oxford University Press, 2007.
Illouz, Eva. Cold Intimacies: The Making of Emotional Capitalism. Polity Press, 2007.
Jonze, Spike, director. Her. Warner Bros., 2013.
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In Bridghet’s blog post Guys, He’s Literally Me, the author writes about how prosthetic memories, proposed by Alison Landsberg, can be imagined through films to shape identities that lived memories do. The article further argues how this mechanism may also enforce confirmation bias when being uncritical about who they identify with. Referencing to American Psycho and the modern “Sigma Male” trend, the author shows that viewers do not always empathize with the intended subject of the film, instead adopting the film as a means of validating misogyny, narcissistic masculinity, and entitlement. Thus, films double in their effects: they have the capacity to build empathy and understanding, but they can also maintain oppressive social narratives and reproduce damaging identities when audiences misread them or internalize them selectively .This dynamic is not unique to American Psycho or Sigma Male culture.
“We’re promoting merchandise to adults as well as little girls,” said the company’s director of licensing in 1987, referring to products that had been created for the 50th anniversary of Snow White (Tait). I couldn’t help but wonder, do we grow out of Disney—or does Disney simply grow into us? 91% self-identified “Disney adults” expected to remain Disney adults for life, showing how prosthetic memory and identity production by media is structural, not individual. It is not simply just building a nostalgic childhood, as one may naturally think. It is an actual lived, long-lasting identity.
Disney films have been producing similar “prosthetic identities” for decades—often in ways that also affirm harmful cultural scripts. Disney’s narratives generate extraordinarily powerful memories in childhood audiences: for many people, these films become their earliest emotional templates for love, heroism, gender, and belonging. If Landesberg argues that films allow us to “construct narratives for ourselves,”(186) Disney arguably teaches us who we are supposed to want to become.
Take the “princess” narrative: Disney’s heroines repeatedly enact the prosthetic memory of transformation-an ordinary girl becomes the chosen one, love is fate, goodness is destiny. Children adopt those feelings, internalize the desire, and carry that prosthetic memory into adulthood. But, like the men who selectively identify with Bateman, audiences often internalize the surface fantasy and neglect the critique. For example, the early Disney canon accidentally supports the fantasy of male entitlement and female reward: the prince’s perseverance is framed as love, not stubbornness, and the princess’s silence or sacrifice becomes virtue, not constraint. The audiences “remember” these roles even without living them. The result can be the same confirmation bias, except directed toward romance, gender norms, happiness, and competition.
Disney has also perfected the art of extending these memories beyond the screen and into everyday consumption. Through theme parks, merchandise, streaming platforms, and curated nostalgia, Disney provides an entire ecosystem where these identities are reinforced repeatedly. Visiting Disneyland becomes a ritual–wearing themed dresses, buying branded products becomes an act of belonging, and nostalgia becomes a commodity that is constantly renewed. In the same manner that Sigma Males “perform” masculinity through imitation, Disney fans perform their identity through participation in a shared fantasy world that blurs the line between media and lived memory. This shows that prosthetic identity is not just emotional or psychological. It is economic, cultural, and social, quietly infiltrating every aspect of our community.
Interestingly enough, Disney has recently attempted to revise this prosthetic memory. Films like Frozen and Moana actively resist the earlier narratives of entitlement or rescue (Mendelson). In other words, Disney knows that people don’t just watch princess movies—they model themselves after them. Disney has had to become aware of film’s power not just to teach empathy, but to reinforce bias.
Taking the author’s argument further, the problem isn’t just that audiences identify with Bateman incorrectly–it’s that culture conditions us to look for ourselves in the narratives to confirm the scripts we already carry, whether that’s the Sigma Male fantasy, the Nice Guy narrative, or the Disney princess myth. Prosthetic memories can produce empathy, but they also produce archetypes that get recycled across media and across identity.
What Bridghet’s post reveals—and what Disney makes even clearer—is that prosthetic memory is not neutral. It can produce empathy, or entitlement. It can create community, or isolation. Perhaps the task for filmmakers and audiences isn’t to stop identifying with characters, but to become more aware of what we are being trained to desire in the first place. So I agree with the author’s conclusion that film produces identity as much as emotion. Still, I would add that even the most seemingly innocuous films, especially Disney films, have always been doing the same kind of cultural work that American Psycho does: shaping what we think we are, who we think is heroic, and what futures we believe we deserve.
Works Cited
Landsberg, Alison. Prosthetic Memory: Total Recall and Blade Runner.
Mendelson, Scott. “Why ‘little Mermaid’ May Mark the End of Disney’s Remake Factory Hits: Analysis.” TheWrap, 1 June 2023, www.thewrap.com/disney-remake-little-mermaid-moana-frozen/.
Tait, Amelia. “The ‘Disney Adult’ Industrial Complex.” New Statesman, New Statesman, 26 Feb. 2024, www.newstatesman.com/culture/2024/02/disney-adult-superfan-industrial-complex#:~:text=Far%20more%20common%20answers%20include,%E2%80%9Cmakes%20me%20feel%20happy%E2%80%9D.