The final exam is NOT cumulative; only material covered since the midterm will be examined on April 11.

Exam structure:

• All post-midterm assigned pages from the following textbook chapters will be covered in the final exam: 2, 7, 10-18. You are also responsible for all other assigned readings, so make sure you double-check all of the class prep instructions. You are also responsible for all content covered in classes.
• The final exam will be worth a total of 95 marks: 55 marks across 15 short-answer questions; and 40 marks across 40 multiple choice questions.
• You will have 2.5 hours to write the exam, from 12:00 noon to 2:30 pm. Remember to save your answer to each question as you go along. The exam will shut down after 150 minutes, and any unsaved answers will be lost.
• Point-form answers will be acceptable, as long as your meaning is clear.

Rules:

• You will be given an exam form to sign before the exam begins. You may use the back side of this form to write notes as you work through the exam. You must hand in this piece of paper at the end of the exam.
• Your laptop and a simple (i.e. non-programmable) calculator are the only electronic devices that will be allowed in the exam. No cell phones, PDAs, electronic dictionaries, or other such devices will be permitted.
• You may bring in a paper dictionary. We will check it for notes. No other reference materials will be permitted.
• Bring your UBC student card and have it ready for the invigilators to verify your identity.

I have scheduled the following special office hours before the final exam* – please note the location of each:

• Sunday, April 7, 7:30-8:30 pm (virtual office on Vista)
• Tuesday, April 9, 1:00-2:00 pm (in person on campus: HA 345)
• Wednesday, April 10, 7:30-9:00 pm (virtual office on Vista)

* subject to change – check back here on the course blog/Vista to confirm

You can access the virtual office from the home page of Vista.

If you cannot make a scheduled virtual session, not to worry: I will do my best to remember to record the session and post it in the Exam Preparation folder for your review at any time afterward.

I will be available by email until 9:30 pm on Wednesday, April 10, after which time I will not be available again until after the exam.

Hope to see you at one of the above office hours sessions!

Midterm exam grades were released tonight on Vista. If you decide you would like to review your exam, please email me (at tamar.milne@sauder.ubc.ca) by the end of the week with the subject line:

Sec [your section #] [your first and last names] exam review

(for example, “Sec 202 Jack Johnson exam review”).

I am working on scheduling some exam review sessions for later this week and next week and will reply to your email with the sessions options as soon as I know the dates and times.

Note that during the exam review, we will not argue points on any questions. We can tell you what types of things we were looking for and how you could have improved your answer, but we will not negotiate to add marks at that time. If by the end of your review session you feel that you deserved more marks, you may email me within one week of your review session with a request to regrade your exam. Please take such a request seriously, though, because I will regrade your entire exam, not just the question(s) that you felt should have been graded differently – and as a result, your overall exam grade could stay the same, decrease, or increase. I will accept requests for full exam reviews for up to 7 days after your exam review session, whenever it happens.

A reminder that I am holding a number of virtual office hours leading up to the midterm exam. Here is the schedule:

• Saturday, February 9, 4:00-5:00 pm
• Sunday, February 10, 8:00-9:00 pm
• Monday, February 11, 8:00-9:30 pm

You can enter my virtual office by clicking on the link on the home page of Vista.

I will be available by email until noon on the day of our exam (February 12).

Exam structure:

• All assigned pages from the following textbook chapters will be covered in the exam: 1, 2, 4, 5, 7, 8, and 9 (i.e. up to and including Marketing Research). You are also responsible for all other assigned readings, so make sure you double-check all of the class prep instructions. You are also responsible for all content covered in classes.
• The midterm exam will be worth a total of 65 marks: 30 marks across 11 short-answer questions; and 35 marks across 35 multiple choice questions.
• You will have 90 minutes to write the exam, from 6:30 pm to 8:00 pm. Remember to save your answer to each question as you go along. The exam will shut down after 90 minutes, and any unsaved answers will be lost.
• Point-form answers will be acceptable, as long as your meaning is clear.

Rules:

• You will be given an exam form to sign before the exam begins. You may use the back side of this form to write notes as you work through the exam. You must hand in this piece of paper at the end of the exam.
• Your laptop is the only electronic device that will be allowed in the exam. No cell phones, PDAs, electronic dictionaries, or other such devices will be permitted.
• You may bring in a paper dictionary. We will check it for notes. No other reference materials will be permitted.

I have posted some sample short-answer exam questions on Vista in the “Exam Preparation” folder for your review and practice. Each question is followed by a number of hints on the best way to answer, based on the content and wording of each question. At the very least, I highly recommend reviewing how points are awarded for short answer questions.

Remember, point-form answers are just fine. If you like to write in full sentences and paragraphs, then go for it. But if you’re faster with bullet points, that’s OK too. Just make sure that your message is clear, however you choose to format your responses.

A quick reminder to please bring your laptop to class tomorrow. If you do not own a laptop, please sign out one from the Canaccord Learning Commons.

Our midterm on Feb. 12 will be online, so in tomorrow’s class the Learning & Technology Services team will come to do a test of everyone’s systems to ensure things will go smoothly on exam day. They will troubleshoot any problems that arise.

I have set up an “Exam Preparation” folder on Vista, inside which you will find a link entitled “Sample Midterm”. This is a mini mock-up of an online exam that will give you a sense of what is involved in writing short answers and clicking through multiple choice questions.

Before Monday’s class, please take a few minutes to try the Sample Midterm on the same laptop that you intend to use for the midterm exam. That way, if you have any problems with your laptop settings, the LTS staff can more quickly help you sort through those issues when they visit our class on Monday.

The password for the Sample Midterm is 1234. Please remember to click “Finish” when you are done the sample questions and have saved your answers.