We have an exciting, busy term ahead of us, so I encourage you to jump in wholeheartedly.

Regardless of the option you choose, marketing is an important element of your professional and business training. For example, did you know that 3 of every 8 CEOs have a marketing background, and that marketing costs = approx. 50% of product costs? And if nothing else, keep in mind that you will eventually graduate with hundreds of other Sauder BComs and thousands of business students from other schools (and that’s just in your grad year alone!). That’s some stiff competition, and many of you will graduate with the exact same credentials. How are you going to stand out? Through effective marketing, that’s how.

So hang on, because we’re going to move quickly. I look forward to guiding you through Introduction to Marketing!