Fischli and Weiss flack Hondas?

I’m a great admirer of Fischli and Weiss’s 1987 The Way Things Go, and thereby got a kick out of this Honda Ad (Flash 6 required) — once I got over my discomfort about the whole co-optation thing. (Here’s hoping the original filmmakers at least got a whack of filthy lucre for the rights.)

The makers of the commerical swear they used no jump cuts, no computer graphics. One clean take. Of course, it took 606 of them.

About Brian

I am a Strategist and Discoordinator with UBC's Centre for Teaching, Learning and Technology. My main blogging space is Abject Learning, and I sporadically update a short bio with publications and presentations over there as well...
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