Juku Flyer Berlin I

I’m branching out in my collection of juku flyers, this time to Berlin, Germany [thanks, Mom!].

Cover of a German juku flyer

I suspect that some people will recognize the design of this flyer as it is advertising the local branch of the juku that is probably THE most active internationally. There is not much information on the front of the flyer, except for a generically happy-looking, perhaps stereotypically German looking girl. The back of the flyer does contain a little more information. From the information it is clear that this particular juku is targeting primarily remedial purposes. This seems to be (still) generally the case in Germany and in most of Northern and Western Europe.

“Lernfreude” and “Konzentrationsvermögen” look like they are right up there with “Fahrvergnügen” in the canon of compound German words that have a chance at English adoption. In this case, they are referring to a “joy to learn” and “ability to concentrate” respectively. Departing a bit from the generically remedial script the second bullet point promises not only a “focus on weaknesses in learning”, but also a “targeted expansion of strengths in learning”.

An emphasis on the emotional aspects of learning (weaknesses) is also in clear evidence with such terms as “joy”, “confidence”, “relaxed approach to challenges”.

Finally, the flyer offers a no-cost two week trial period for newly enrolled students.

Back Side of a German juku flyer

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